Welcome to Larry Marks'

 EXCELLENCE in Action
Marketing 25010--Hybrid Course Page 

Archived Lectures:

You can access the Audio and the Video lectures from the links in the columns below.  Just click on either the itunes link, the .wma audio link, or on the link in the "Video Version" column for the lecture you want to watch.
Notes:  
1.  The Video lectures should open on both PCs and Macs.  
2.  In some case when there is a technical problem, the video posted may be a .wmv file.  These files  require Windows Media Player.
3.  The iTunes Audio Lectures require iTunes on your computer (this is a free download from  http://www.apple.com/itunes/download/). Go to http://itunes.kent.edu log into iTunes u using your Flashline username and password, Click on the College of Business Administration,  then Marketing, then click on the MKTG 25010 Lectures tab.  Finally, click on the Lecture of interest.
4.  The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
Date of the Lecture Audio Version of the Lecture
 (links to itunes.kent.edu and to a Windows Media Player file)		 Video Version of the Lecture
(click on the link below, typically posted the same day that the lecture is give and virtually always within 24 hours)
Thursday, December 9, 2010 http://itunes.kent.edu
Audio in .wma format		 LECTURE 28
Chapter 20 -- Personal Selling (finish)
Chapter 19 -- Advertising (finish)
Chapter 18-- Integrated Marketing Communications (finish)
Tuesday, December 7, 2010 http://itunes.kent.edu
Audio in .wma format		 LECTURE 27
Chapter 18-- Integrated Marketing Communications
Thursday, December 2, 2010 http://itunes.kent.edu
Audio in .wma format		 LECTURE 26
Chapter 18-- Integrated Marketing Communications
Chapter 17-- Retailing (Finish)
Tuesday, November 30, 2010 http://itunes.kent.edu
Audio in .wma format		 LECTURE 25
Chapter 17-- Retailing
Chapter 16 -- Supply Chain Management and Logistics (Finish)
Tuesday, November 23, 2010 http://itunes.kent.edu
Audio in .wma format		 LECTURE 24
Chapter 16 -- Supply Chain Management and Logistics
Chapter 15-- Managing Marketing Channels  (Finish)
[Remember, there were no classes on Thursday, 11/25]
Thursday, November 18, 2010 http://itunes.kent.edu
Audio in .wma format		 LECTURE 23
Chapter 15-- Managing Marketing Channels and Wholesaling (Continued)
Tuesday, November 16, 2010 http://itunes.kent.edu
Audio in .wma format		 LECTURE 22
Chapter 15-- Managing Marketing Channels and Wholesaling
Chapter 14 -- Arriving a the Final Price (finish)
Tuesday, November 9, 2010 http://itunes.kent.edu
Audio in .wma format		 LECTURE 21
Chapter 14 -- Arriving a the Final Price (continued)
[Remember, there was no classes on Thursday, 11/11]
Thursday, November 4, 2010 http://itunes.kent.edu
Audio in .wma format		 LECTURE 20
Chapter 13 -- Building the Price Foundation (finish)
Chapter 14 -- Arriving a the Final Price
Tuesday, November 2, 2010 http://itunes.kent.edu
Audio in .wma format		 LECTURE 19
Chapter 12 -- Managing Services (finish)
Chapter 13 -- Building the Price Foundation
Thursday, October 28, 2010 http://itunes.kent.edu
Audio in .wma format		 LECTURE 18
Chapter 12 -- Managing Services
Tuesday, October 26, 2010 http://itunes.kent.edu
Audio in .wma format		 LECTURE 17
Chapter 11 -- Managing Successful Products and Brands (continued)
Thursday, October 21, 2010 http://itunes.kent.edu
Audio in .wma format		 LECTURE 16
NOTE:  The first lecture slide is wrong.  This IS Lecture 16 on Thursday, October 21 (not Lecture 15 on 10/19).  It DOES start on page 101 of the Lecture Notes.
Chapter 10 -  Developing New Products and Services (finished)
Chapter 11 -- Managing Successful Products and Brands
Tuesday, October 19, 2010 http://itunes.kent.edu
Audio in .wma format		 LECTURE 15
Chapter 9 -- Market Segmentation, Targeting, and Positioning (Finished)
Chapter 10 -  Developing New Products and Services
Thursday, October 14, 2010 http://itunes.kent.edu
Audio in .wma format		 LECTURE 14
Chapter 9 -- Market Segmentation, Targeting, and Positioning (continued)
Tuesday, October 12, 2010 http://itunes.kent.edu
Audio in .wma format		 LECTURE 13
Chapter 8 -- Marketing Research (Finished)
Chapter 9 -- Market Segmentation, Targeting, and Positioning
Thursday, October 7, 2010 http://itunes.kent.edu
Audio in .wma format		 LECTURE 12
Chapter 8 -- Marketing Research (continued)
Tuesday, October 5, 2010 http://itunes.kent.edu
Audio in .wma format		 LECTURE 11
Chapter 7 - Understanding Global Consumers and Markets (Finish)
Chapter 8 -- Marketing Research
Thursday, September 30, 2010 http://itunes.kent.edu
Audio in .wma format
LECTURE 10
Chapter 6 - Understanding Organizations As Consumers (Finish)
Chapter 7 - Understanding Global Consumers and Markets
Tuesday, September 28, 2010 http://itunes.kent.edu
Audio in .wma format
LECTURE 9  
Chapter 5 - Understanding Consumer Behavior (Finish)
Chapter 6 - Understanding Organizations As Consumers
Thursday, September 23, 2010 http://itunes.kent.edu
Audio in .wma format
LECTURE 8  
Chapter 5 - Understanding Consumer Behavior (continued)
Tuesday, September 21, 2010 http://itunes.kent.edu
Audio in .wma format
LECTURE 7  
Chapter 5 - Understanding Consumer Behavior
Thursday, September 16, 2010 http://itunes.kent.edu
Audio in .wma format
LECTURE 6  
Chapter 4 - Ethical and Social Responsibility in Marketing(Finish)
Tuesday, September 14, 2010 http://itunes.kent.edu
Audio in .wma format
LECTURE 5   
Chapter 3 -  Scanning the Marketing Environment (Finish)
Chapter 4 - Ethical and Social Responsibility in Marketing
Thursday, September 9, 2010 http://itunes.kent.edu
Audio in .wma format
LECTURE 4   
Chapter 2 -- Corporate and Marketing Strategy (Finish)
Chapter 3 -  Scanning the Marketing Environment
Tuesday, September 7, 2010 http://itunes.kent.edu
Audio in .wma format
LECTURE 3 
Chapter 1 -- Creating Customer Value Through Marketing.(Finish)
Chapter 2 -- Corporate and Marketing Strategy
Thursday, September 2, 2010 http://itunes.kent.edu
Audio in .wma format
LECTURE 2 
Continuation of Chapter 1 -- Creating Customer Value Through Marketing.
Tuesday, August 31, 2010 http://itunes.kent.edu
Audio in .wma format
LECTURE 1
Introduction to the Class and
Begin Chapter 1 -- Creating Customer Value Through Marketing.

The College of Business at KSU--The College's Home Page

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page