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Welcome to Larry Marks'

 EXCELLENCE in Action
Marketing 25010--2011 FALL Course Page 

Online Lectures:

You can access the Audio and the Video lectures from the links in the columns below.  For audio, click on the iTunes link or the .wma audio link.  For a video of the class, click on the link in the "Video Version" column for the lecture you want to watch.
Notes:  
1.  The Video lectures should open on both PCs and Macs.  
2.  In some case when there is a technical problem, the video posted may be a .wmv file.  These files  require Windows Media Player.
3.  The iTunes Audio Lectures require iTunes on your computer (this is a free download from  http://www.apple.com/itunes/download/). Go to http://itunes.kent.edu log into iTunes U using your Flashline username and password, Click on the College of Business Administration,  then Marketing, then click on the MKTG 25010 Lectures tab.  Finally, click on the Lecture of interest.
4.  The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
Date of the Lecture Audio Version of the Lecture
 (links to itunes.kent.edu and to a Windows Media Player file)		 Video Version of the Lecture
(click on the link below, typically posted the same day that the lecture is given and virtually always within 24 hours)
December 8, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 29
Chapter 20 -- Personal Selling and Sales Management (Finish)
December 6, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 28
Chapter 20 -- Personal Selling and Sales Management
December 1, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 27
Chapter 20 -- Personal Selling and Sales Management
Chapter 19 -- Advertising, Sales Promotion, and Public Relations
 (finish)
November 29, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 26
Chapter 19 -- Advertising, Sales Promotion, and Public Relations
Chapter 18 - Integrated Marketing Communication (finish)
November 22, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 25
Chapter 18 - Integrated Marketing Communication (continued)
November 17, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 24
Chapter 18 - Integrated Marketing Communication
Chapter 17 -- Retailing  (finish)
November 15, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 23
Chapter 17 -- Retailing
Chapter 16 -- Customer-Driven Supply Chain and Logistics Management (finish)
November 10, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 22
Chapter 16 -- Customer-Driven Supply Chain and Logistics Management
Chapter 15 -- Managing Marketing Channels and Wholesaling
 (finish)
November 8, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 21
Chapter 15 -- Managing Marketing Channels and Wholesaling
Chapter 14 -- Arriving at the Final Price  (finish)
November 3, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 20
Chapter 14 -- Arriving at the Final Price
November 1, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 19
Chapter 13 -- Building the Price Foundation (finish)
October 27, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 18
Chapter 13 -- Building the Price Foundation
Chapter 12 -- Managing Services (finish)
October 25, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 17
Chapter 12 -- Managing Services
Chapter 11 -- Managing Successful Products and Brands (finish)
THE AUDIO MAY BE A BIT LOUD
October 20, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 16
Chapter 11 -- Managing Successful Products and Brands
October 18, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 15
Chapter 11 -- Managing Successful Products and Brands
Chapter 10 -- Developing New Products and Servides (finish)
October 13, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 14
Chapter 10 -- Developing New Products and Servides
Chapter 9 -- Segmentation, Targeting, and Positioning (finish)
October 11, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 13
Chapter 9 -- Segmentation, Targeting, and Positioning (continued)
October 6, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 12
Chapter 9 -- Segmentation, Targeting, and Positioning
Chapter 8 -- Marketing Research (finish)
October 4, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 11
Chapter 8 -- Marketing Research
Chapter 7 -- Understanding and Reaching Global Markets and Consumers (finish)
September 29, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 10
Chapter 7 -- Understanding and Reaching Global Markets and Consumers
September 27, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 9
Chapter 6 -- Understanding Organizations as Consumers (Finish)
September 22, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 8
Chapter 6 -- Understanding Organizations as Consumers
Chapter 5 -- Understanding Consumer Behavior (Finish)
September 20, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 7
Chapter 5 -- Understanding Consumer Behavior (continued)
September 15, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 6
Chapter 5 -- Understanding Consumer Behavior
Chapter 4 -- Ethical and Social Responsibility in Marketing
(Finish)
September 13, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 5
Chapter 4 -- Ethical and Social Responsibility in Marketing
Chapter 3 -- Scanning the Marketing Environment (Finish)
September 8, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 4
Chapter 3 -- Scanning the Marketing Environment
Chapter 2 -- Developing Successful Marketing and Organizational Strategies (Finish)
September 6, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 3
Chapter 2 -- Developing Successful Marketing and Organizational Strategies
Chapter 1 -- Creating Customer Value through Marketing (Finish)
September 1, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 2
Chapter 1 -- Creating Customer Value through Marketing (continued)
August 30, 2011
 http://itunes.kent.edu
Audio in .wma format		 Lecture 1
Introduction to the Class and
Begin Chapter 1 -- Creating Customer Value through Marketing
NOTE:  The audio BEGINS A BIT LOUD.

The College of Business at KSU--The College's Home Page

Lecture archive of the 2011 Spring class

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page