Welcome to Larry Marks'

 EXCELLENCE in Action
MKTG 25010 Course Description 

This version of MKTG 25010 Principles of Marketing is offered in both a Remote format and as a Web-based class.  The elements of this format are described below:

CONTENT

In the COVID-19 era, stationery32.jpgthe class content is taught "live," twice a week, from my home office.teacher31.jpg

The Lecture is posted online twice a week on the same schedule as the Remote Class.  It is available from the class Blackboard website in a "platform-free" version using Camtasia and as a .mp4 video from Kent's Kaltura platform.  These files are available from a links page on the class Blackboard website.

Additionally, two audio versions of the lecture are available.  One is a .wma file (Windows Media Audio) and the other a .mp3 audio file posted on Kent's Kaltura platform (https://video.kent.edu/).mp3player.jpg  Students can listen to the lecture on their computer or download it to listen on an iPod or similar device.


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Class Lecture Notes are available for download prior to the lecture and contain an outline format of the lecture material, to be completed by the students as they view (or listen to) the class.

Lecture are available "24-7" once uploaded.

TESTING

Mini-tests
For 13 weeks of the 15 week semester students take "weekly mini-tests" (in Summer session there are 8 mini-tests).  These online, open book, open notes mini-tests can taken anytime during the week in which they are open, from any computer the student can access.  The tests cover the week's lecture material and textbook material.  Each 10-item test draws questions randomly, from the test bank for that exam.  The mini-tests are INDIVIDUAL  timed tests, and students have 15 minutes to complete their attempt.  Students are advised to study both the lecture material and the textbook content for the mini-tests.
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 Students can take each mini-test as many as 5 times during the time in which mini-test is open.  The BEST score is recorded.  Students can (and should) earn 100% on these mini-tests.  These 13 mini-tests (8 in the Summer) count for 50% of the final class grade.

Once each mini-test closes the best grade attempt is recorded.  At that time, the mini-test opens as a Review Test.  Students can return to the mini-test and practice for the Midterm and the Final Exam.

PROCTORED TESTING for MKTG 25010

The Midterm and the Final Exam are Proctored Exams.

Students must have a Picture ID to take the exams, and international students may want to have two picture IDs.  We prefer KSU Student ID's (you can get one in the Student Center), but a driver's license or passport will also work.
Midterm Examinations
The two Midterm Exams are a Proctored Tests.  Each counts for 17% of the course grade.  They cover both the Lectures associated textbook material.  They are 50-item, open-book, open notes, tests with an 80 minute time limit (student with SAS accommodations and international student for whom English is a second language have an Extended Time for the test). International students can bring a hard copy translation dictionary.

The Midterm Exam questions are drawn from the SAME question pool that is used for the weekly mini-tests (without any of the "Marketing in the News" questions).

Final Examination
The Final Exam is a Proctored Test. It counts for 16% of the course grade.   This is a 50 item, open-book, open notes, test with an 80 minute time limit (student with SAS accommodations and international student for whom English is a second language have an Extended Time for the test). International students can bring a hard copy translation dictionary.

The final will cover lecture material from the second Midterm Exam to the end of the class, and all textbook material after the second Midterm Exam to the end of Chapter 20.  The 50 items are drawn from the SAME test bank as the weekly mini-tests (without any of the "Marketing in the News" questions).  For the Final Exam, students can also use a calculator.

Students are NOT PERMITTED to have copies of the weekly mini-test questions or answers with them for the Midterms or the Final Exam.

THE TECHNOLOGY

For this course to work, you will need access to a computer with high speed internet access.  Much of the class relies on KSU’s Blackboard Learn course management system.  Blackboard will work on both PC’s and MAC’s. 
 
You should be able to log into KSU’s Kent's Blackboard Learn site from Flashline by clicking on the "Blackboard" link at the top of the page.

Another good "check" to determine whether this approach will work for you is to view one of the past archives.  Click on http://www.personal.kent.edu/~lmarks/MKTG25010/hybridcourse.html and choose a lecture and a format.

The Lecture should load and you can click on the "play arrow" to begin the video on your computer.  If your home computer does not allow you to see this file, it may be possible for you to view it from a library or a campus near you.  If none of those work for you, then you are not a good candidate for the class.

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Given the online nature of the class attendance is not taken.  However, students are expected to keep up with the Lectures and to complete the weekly tests, and other exams before their posted deadlines.

WARNINGS

This is a "real" class.  Students MUST keep up with the lectures and the text book readings.  This is NOT a self-paced class.  It is NOT an easy class.  It DOES require that online students be DISCIPLINED in their course work.  If you will not have the time to view the lectures each week and to read the text book and take the mini-tests before the deadline, please do NOT register for the class.

LINKS OF INTEREST


The online Lectures for the most recent semester
 For more information, contact Dr. Lawrence J. Marks via e-mail (lmarks@kent.edu) or phone 330-672-1266.

The College of Business at KSU--The College's Home Page

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page