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Welcome to Larry Marks'

 EXCELLENCE in Action

2013 Fall MKTG 25010 Principles of Marketing Course

Marketing by Kernin, Hartley, and Rudelius 11 edition

PRINCIPLES OF MARKETING

        --Description of the class (live and web-based)
        --FAQ's for the 
live and web-based sections

         Marketing Syllabus -- 2013 Fall (Preliminary -- in Word document format)

Marketing Course Lecture Outline
--
 
available for download  in Word Document and pdf formats.  Because the lecture outline is quite detailed (and long) I have divided it into two parts.
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The outlines are also available from the Kent Campus Bookstore in the student center and from Campus Book and Supply (112 S. Lincoln next to Starbucks).

2013 Fall Lecture Outlines:

Note, you cannot make use of digital resources during the Final Exam.  Should you choose to complete notes "online," you will need to PRINT a hard copy to bring to the final exam.

Part 1  - Updated for 2013 Fall

2013 Fall Lecture Outline - Part 1 (in Word Document Format)
2012 Fall Lecture Outline - Part 1 (in PDF Format)

Part 2 - Updated for 2013 Fall

2013 Fall Lecture Outline - Part 2 Word Document Format
2013 Fall Lecture Outline - Part 2 in PDF Format 

Grade Calculator for Marketing 25010 -- An Excel Spreadsheet (this version works with percentages and allows  the input of extra credit).

Link To Blackboard Learn  -- During the semester, most of the information for this course is available on the Blackboard Learn course web site.  You will need to use your flashline name and password to login.  You can log in at Blackboard Learn  or from Flashline  (there is a link to Blackboard Learn  from the "Student Tools and Courses" tab in Flashline).  Click on Blackboard Single Sign On and Log in to Learn.

The Lectures ONLINE -- Links to the lecture Audio and Video page for the course.

Past class syllabi:

Marketing Syllabus -- 2013 Summer  (in Word document format)

Marketing Syllabus -- 2013 Spring  (in Word document format)

Marketing Syllabus -- 2012 Fall  (in Word document format)

Marketing Syllabus -- 2012 Summer  (in Word document format)

Marketing Syllabus -- 2012 Spring (in Word document format)

Marketing Syllabus -- 2011 Fall  (in Word document format)

Marketing Syllabus -- 2011 Summer (in Word document format)

Marketing Syllabus -- 2011 Spring (in Word document format)

Marketing Syllabus -- 2010 Fall (in Word document format)

Marketing Syllabus -- 2010 Summer (in Word document format)

Marketing Syllabus --  2010 Spring (in Word document format)

Marketing Syllabus --  2009 Fall (in Word document format)

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page