Welcome to Larry Marks'

 EXCELLENCE in Action
Marketing 35035-- Video Lecture Page 

Archived Consumer Behavior Lectures from Summer 2010:

You can access the Audio and the Video lectures from the links in the columns below.  For audio only, just click on either the itunes link or the .wma audio link.  For the video lecture, click on the link in the "Video Version" column for the lecture you want to watch.

Notes:  
1.  The Video lectures should open on both PCs and Macs.  
2.  In some case when there is a technical problem, the video posted may be a .wmv file.  These files  require Windows Media Player.
3.  The iTunes Audio Lectures require iTunes on your computer (this is a free download from  http://www.apple.com/itunes/download/). Go to http://itunes.kent.edu log into iTunes u using your Flashline username and password, Click on the College of Business Administration,  then Marketing, then click on the Consumer Behavior Lectures tab.  Finally, click on the Lecture of interest.
4.  The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
Date Audio Version of the Lecture Video Version of the Lecture
(typically posted within 24 hours of the lecture)
Tuesday, August 17, 2010 http://itunes.kent.edu/
Audio in .wma format
 LECTURE 18
Alternative Evaluation (finish)
Choice and its Outcomes
****THIS ENDS THE LECTURE MATERIAL****
Monday, August 16, 2010 http://itunes.kent.edu/
Audio in .wma format
 LECTURE 17
Changing Cnsumers' Attitudes (finish)
Problem Recognition
Search
Alternative Evaluation
Thursday, August 12, 2010 http://itunes.kent.edu/
Audio in .wma format
 LECTURE 16
This is a "short" lecture as it was given in class after Exam 2.
Changing Consumers' Attitudes
Wednesday, August 11, 2010 http://itunes.kent.edu/
Audio in .wma format
 LECTURE 15
Consumer Beliefs, Attitudes, and Intentions
Changing Consumers' Attitudes
Tuesday, August 10, 2010 http://itunes.kent.edu/
Audio in .wma format
 LECTURE 14
Information Processing -- Perception (finish)
END OF MATERIAL FOR EXAM 2
Monday, August 9, 2010 http://itunes.kent.edu/
Audio in .wma format
 LECTURE 13
Information Processing -- Memory
Information Processing -- Perception
Thursday, August 5, 2010 http://itunes.kent.edu/
Audio in .wma format
 LECTURE 12
Interpersonal Influence on C.B. (finish)
Adoption and Diffusion of Innovation
Wednesday, August 4, 2010 http://itunes.kent.edu/
Audio in .wma format
 LECTURE 11
Personality and Consumer Behavior (finish)
Interpersonal Influence on C.B.
Tuesday, August 3, 2010 http://itunes.kent.edu/
Audio in .wma format
 LECTURE 10
Family Influences (finish)
Consumer Motivation
Personality and Consumer Behavior
Monday, August 2, 2010 http://itunes.kent.edu/
Audio in .wma format
 LECTURE 9
Social and Reference Influences (finish)
Family Influences
Thursday, July 29, 2010 http://itunes.kent.edu/
Audio in .wma format
 LECTURE 8
This is a "short" lecture as it was given in class after Exam 1.
Social and Reference Influences (continued)
Wednesday, July 28, 2010 http://itunes.kent.edu/
Audio in .wma format
 LECTURE 7
Social Class Influences (finish)
Social and Reference Influences
Tuesday, July 27, 2010 http://itunes.kent.edu/
Part 1 audio in .wma format:
Part 2 audio in .wma format:
 LECTURE 6
For this lecture, there are two audio files (in each format).  There is a bit of overlap between Part 1 and Part 2.
The video file should work as it normally does.

Cultural Influences on C. B.(finish)
Subcultural Influences
***(The END of content for EXAM #1)***
Social Class Influences
Monday, July 26, 2010 http://itunes.kent.edu/
Audio in .wma format:
 LECTURE 5
Psychographic Segmentation (finish)
Cultural Influences on C. B.
Thursday, July 22, 2010 http://itunes.kent.edu/
Audio in .wma format:
 LECTURE 4
Segmentation (finish)
Psychographic Segmentation
Wednesday, July 21, 2010 http://itunes.kent.edu/
Audio in .wma format:
 LECTURE 3
Consumer Research (finish)
Segmentation
Tuesday, July 20, 2010 http://itunes.kent.edu/
Audio in .wma format:
 LECTURE 2
Contrasting Models of Human and Consumer Behavior (finish)
Consumer Research
Monday, July 19, 2010 http://itunes.kent.edu/
Audio in .wma format:
 LECTURE 1
The audio and video files are available now...they are a bit LOUD.
Introduction to the Class, and
Contrasting Models of Human and Consumer Behavior

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e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page