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KSU College of
Business
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Dr. Lawrence J.
Marks |
Search
Engine Optimization
SEO is the
active practice of optimizing a web site by improving internal and external
aspects in order to increase the traffic the site receives from search
engines. Optimizing a web site for search engines can requires looking
many unique elements.
This will link you to some ideas (courtesy of Brad Kenney -- K29)
A link to a "Beginner's Guide to Search Engine
Optimization"– written by SEOmoz (http://www.seomoz.org/article/bg1)
SEMPO (Search Engine Marketing Professionals Organization) is the leading trade
organization in the SEO industry. They have some useful resources:
An
interesting "Search Engine Marketing Blog at:
www.komarketingassociates.com/blog
A comprehensive guide to "making your first ecommerce
sale" from ecommerce university, with sections on digital marketing (SEO,
content, blogging, social media, etc.) - http://ecommerce.shopify.com/guides/make-your-first-ecommerce-sale
A commercial site with various free SEO related tools and articles -- Search
Engine Genie: http://www.searchenginegenie.com/
A handpicked collection of SEO tools: https://hostingpill.com/best-seo-tools/
Email: lmarks@kent.edu
Home Page: http://www.personal.kent.edu/~lmarks
For Information about Larry Marks: http://www.personal.kent.edu/%7Elmarks/vita/MarksInfo.html
For General Information About the EMBA Program: EMBA
Information