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| Marketing Management--B AD 67051 |
Syllabus for K-30 -- Spring 2009
Power Point Slides from the Lectures:
Lecture 1 Video in .wmv format (a few seconds of silence to begin; with a 10 min. break w/no sound)
Lecture 2 -- Product Audio in .mp3 format Audio in .wav format
(sorry, no video today; one might download and run the PowerPoint and play the audio if one were really interested.)
Lecture 3 -- Pricing Video in .wmv format (including the break with no sound)
Lecture 4 -- Promotion (available now; this is a video of the Remote Week lecture)
Lecture 5 -- Distribution Video in .wmv format (including the break with no sound)
Lecture 6 -- Services and Global Marketing Video in .wmv format (including the break with no sound)
Lecture 7-- Ethical and Social Responsibility in Marketing (and Managing Ethics in the Workplace)
OTHER TOPICS OF INTEREST:
Applied Web Marketing Handbook (pdf file)
Search Engine Optimization (link to web page) SEO
is the active practice of optimizing a web site by improving internal
and external aspects in order to increase the traffic the site receives
from search engines. Optimizing a web site for search engines can
requires looking many unique elements. This will link you to some
ideas (courtesy of Brad Kenney -- K29)
Simulation
Results
The
Simulation Presentation and Report -- Check here for Information
on those activities
Email: lmarks@kent.edu
Home Page: http://www.personal.kent.edu/~lmarks
For Information about Larry Marks: http://www.personal.kent.edu/%7Elmarks/vita/MarksInfo.html
For General Information About the EMBA Program: EMBA
Information