Kent State Logo
Welcome to Larry Marks'

 EXCELLENCE in Action
MKTG 25010 "Marketing" Course

Kernin, Hartley, and Rudelius Custom Textbook

PRINCIPLES OF MARKETING

        --Description of the web-based section
        --FAQ's for the web-based section

Marketing Syllabus -- Fall 2009 (in document format)



Marketing Course Lecture Outline --  available in Word Document and pdf formats.
    Because the lecture outline is quite detailed (and long) I have divided it into two parts.
    The outlines are also available from Campus Copy Connections (3rd floor library)
    330-672-2679 and the FedEx/Kinko's in Kent (427 E. Main across from Starbucks)
    330-672-9047.

2009 Fall Lecture Outlines 

 Word Document Format  Part 1
 Word Document Format  Part 2

 PDF Format Part 1
 PDF Format Part 2

Grade Calculator for Marketing 25010 -- An Excel Spreadsheet (this version works with percentages and allows  the input of extra credit).

Link To Vista 8.0  -- During the semester, most of the information for this course is available on the Vista 8.0 course web site.  You will need to use your flashline name and password to login.  You can log in at Vista 8.0  or from Flashline  (there is a link to Vista 8 from the "My Courses" tab in Flashline).

The Hybrid Class -- A link to the lecture audio and video page for the course.

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page