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Welcome to Larry Marks'

 EXCELLENCE in Action
MKTG 25010 "Principles of Marketing" Course

Marketing by Kernin, Hartley, and Rudelius 10 edition

PRINCIPLES OF MARKETING

        --Description of the web-based section
        --FAQ's for the web-based section

         Marketing Syllabus -- 2012 SPRING (in Word document format)

Marketing Course Lecture Outline --  available in Word Document and pdf formats.
    Because the lecture outline is quite detailed (and long) I have divided it into two parts.
    The outlines are also available from the Kent Campus Bookstore in the student center and at
    the  FedEx Office in Kent (427 E. Main across from Starbucks) 330-672-9047.
2012 SPRING Lecture Outline PART 1:
Word Document Format -- Part 1
PDF Format -- Part 1
 

2011 Spring  Lecture Outline PART 2:
Word Document Format --  Part 2
PDF Format -- Part 2

Grade Calculator for Marketing 25010 -- An Excel Spreadsheet (this version works with percentages and allows  the input of extra credit).

Link To Vista 8.0  -- During the semester, most of the information for this course is available on the Vista 8.0 course web site.  You will need to use your flashline name and password to login.  You can log in at Vista 8.0  or from Flashline  (there is a link to Vista 8 from the "My Courses" tab in Flashline).

The Hybrid Class -- A link to the lecture audio and video page for the course.

Marketing Syllabus -- 2011 FALL

Marketing Syllabus -- 2011 SPRING  (in Word document format)

Marketing Syllabus -- 2010 Fall  (in Word document format)

Marketing Syllabus -- 2010 SPRING (in Word document format)

Marketing Syllabus -- Fall 2009 (in document format)

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page