Kent State University


Dr. Lawrence J. Marks, Associate Professor

Department of Marketing


Marketing 35035 -- Consumer Behavior

This course is designed to introduce undergraduate students to the field of consumer behavior. 


The primary purposes of the course are to increase understanding of consumer behavior concepts and to help students to think about them from a managerial perspective. 


Thus, students will be learning both the theoretical concepts of consumer behavior and their application to marketing strategies and decision making.


The primary elements of the course include lecture, group projects, and multiple choice examinations.

Picture of Dr. Lawrence Marks, Course Instructor

Kent State University

College of Business Administration and Graduate School of Management

Department of Marketing


Kent OH 44242

To contact me:

Phone: 330-672-1266

Fax: 330-672-5006


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