Welcome to Larry Marks'

 EXCELLENCE in Action
Marketing 35035-- Video Lecture Page 
Archived Consumer Behavior Lectures:

Notes:  
1.  The iTunes Audio Lectures require iTunes on your computer (it is a free download from  http://www.apple.com/itunes/download/).
2.  The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/10/default.aspx or Windows Media Player 9 for Mac OS X for Macs).
3.  The Video lectures should open on both PCs and Macs.  In some cases, the video posted may be a .wmv file.  These files  require Window Media Player.
Date Audio Version of the Lecture Video Version of the Lecture
(typically posted within 24 hours of the lecture)
Wednesday, July 15 NO Audio Today  ------>There is NO CLASS on WEDNESDAY.  It is a "study day" for the final exam on Thursday, July 16 for live students (or Thursday or Friday, July 16 or 17 for web-based students).
Tuesday, July 14http://itunes.kent.edu/
Audio in .wma format
Lecture 18 Part 1
Lecture 18 Part 2		LECTURE 18 --  Alternative Evlauation and the Outcomes of Choice
Monday, July 13http://itunes.kent.edu/
Audio in .wma format
Lecture 17 Part 1
Lecture 17 Part 2		LECTURE 17 --  Changing Beliefs and Attitudes,
Problem Recognition, Search
Thursday, July 9http://itunes.kent.edu/
Audio in .wma format
Lecture 16 Part 1
There is only one part
LECTURE 16 --  Changing Beliefs and Attitudes
NOTE:  This lecture is only 1 hour long; it was
given in class after the 1 hour and 15 minute exam.
Wednesday, July 8http://itunes.kent.edu/
Audio in .wma format
Lecture 15 Part 1
Lecture 15 Part 2		LECTURE 15 --  Beliefs, Attitudes, and Intentions
Tuesday, July 7http://itunes.kent.edu/
Audio in .wma format
Lecture 14 Part 1
Lecture 14 Part 2		LECTURE 14 --  Perception
Monday, July 6http://itunes.kent.edu/
Audio in .wma format
Lecture 13 Part 1
Lecture 13 Part 2		LECTURE 13 --  Memory Processing
Wednesday, July 1http://itunes.kent.edu/
Audio in .wma format
Lecture 12 Part 1
Lecture 12 Part 2		LECTURE 12 --  Interpersonal Communication and
Diffusion of Innovation
Wednesday, July 1http://itunes.kent.edu/
Audio in .wma format
Lecture 11 Part 1
Lecture 11 Part 2		LECTURE 11 --  Personality Influences and Interpersonal Communication
Tuesday, June 30http://itunes.kent.edu/
Audio in .wma format
Lecture 10 Part 1
Lecture 10 Part 2		LECTURE 10 --  Motivation and Personality Influences
Monday, June 29http://itunes.kent.edu/
Audio in .wma format
Lecture 9
LECTURE 9 --  Family Infuences On Consumers
Thursday, June 25http://itunes.kent.edu/
Audio in .wma format
Lecture 8
LECTURE 8 --  Reference Group Influence
NOTE:  This lecture is only 1 hour long; it was
given in class after the 1 hour and 15 minute exam.
Wednesday, June 24http://itunes.kent.edu/
Audio in .wma format
Lecture 7 Part 1
Lecture 7 Part 2		LECTURE 7 --  Subculture (commercial examples), Social Class,
and Reference Group Influence
Tuesday, June 23http://itunes.kent.edu/
Audio in .wma format
Lecture 6 Part 1
Lecture 6 Part 2		LECTURE 6 --  Culture, Subculture, and Social Class
(NOTE:  The Colonel Comes to Japan video only
plays in the small video window in this lecture).
Monday, June 22http://itunes.kent.edu/
Audio in .wma format
Lecture 5 Part 1
Lecture 5 Part 2		LECTURE 5 --  Psychographics and Culture
Thursday, June 18http://itunes.kent.edu/
Audio in .wma format
Lecture 4 Part 1
Lecture 4 Part 2		LECTURE 4 --  Segmentation and Psychographics
In this video, the two television commercials are not of good quality.
Depending on your players, you may be able to view them from the following links:
The Huggies Commercial .wmv  flash 
The Dodge Commercial  .wmv  flash
These commercails are also available from iTunes U.
Wednesday, June 17http://itunes.kent.edu/
Audio in .wma format
Lecture 3 Part 1
Lecture 3 Part 2		LECTURE 3 -- Consumer Research and Segmentation
Tuesday, June 16http://itunes.kent.edu/
Audio in .wma format
Lecture 2 Part 1
Lecture 2 Part 2		LECTURE 2 --Models of C.B. and Consumer Research

Monday, June 15 http://itunes.kent.edu/
Audio in .wma format
Lecture 1 Part 1
Lecture 1 Part 2		 LECTURE 1 -- Introduction and Models of C.B.

The College of Business at KSU--The College's Home Page

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page