KSU EMBA Marketing Course


	KSU EMBA
	Marketing Management--B AD 67051

Search Engine Optimization

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Optimizing a web site for search engines can requires looking many unique elements. This will link you to some ideas (courtesy of Brad Kenney -- K29)

A link to a "Beginner's Guide to Search Engine Optimization"– written by SEOmoz (http://www.seomoz.org/article/bg1) and

read SEOMoz's blog as well… (same site as listed above)

SEMPO (Search Engine Marketing Professionals Organization) is the leading trade organization in the SEO industry. They have some useful resources:

Main page of their learning center - http://www.sempo.org/learning_center
Nice overview - http://www.sempo.org/learning_center/introduction_to_search_engine_marketing/
A very comprehensive glossary - http://www.sempo.org/learning_center/sem_glossary/

An interesting blog at:

www.komarketingassociates.com/blog

Two funny posts on this blog by Casie Gillette:

And a Delicious bookmarkspage - http://del.icio.us/komarketing_associates

A commercial site with various free SEO related tools and articles:

Search Engine Genie: http://www.searchenginegenie.com/

Email: lmarks@kent.edu
Home Page: http://www.personal.kent.edu/~lmarks
For Information about Larry Marks: http://www.personal.kent.edu/%7Elmarks/vita/MarksInfo.html
For General Information About the EMBA Program: EMBA Information