Professor, Marketing (NTT)
|Education: Ph.D., The Pennsylvania State University, 1985|
|Year Hired: 1986|
|Personal Homepage: http://www.personal.kent.edu/~lmarks|
Address: Dr. Lawrence J. Marks
Kent State University College of Business Administration
475 Terrace Drive
P.O. Box 5190
Kent, OH 44242-0001
Dr. Lawrence J. Marks, is a Professor of Marketing (NTT). He has served the College of Business in a variety of roles, including ten years as Associate Dean for Administrative and Faculty Affairs, five years as chairperson of the Department of Marketing, and as a member of the Department of Marketing faculty.
Dr. Marks led the College's International Business Experience to Europe from 2000 to 2014 and was a member of the EMBA faculty for 26 years where he taught the Marketing Management course. Dr. Marks has taught courses in Consumer Behavior at the undergraduate, Masters, and doctoral level and is currently responsible for the "mass sections" of Principles of Marketing ("in-person and on the web).
His professional experience includes computer sales, marketing research and sales forecasting, and consulting.
Dr. Marks has wide ranging research interests in the area of advertising effects, having investigated the effects of context, presentation order, puffery, country-of-origin claims, repetition of advertising and native advertising on consumers' processing of advertising. He has also worked with Dr. Michael Mayo on the development and testing of models of marketing and consumer ethical decision making. Dr. Marks' work has appeared in The Journal of Advertising, The Journal of the Academy of Marketing Science, International Marketing Review, Business Horizons, and The Journal of Marketing Research, and has been discussed in the Wall Street Journal. He has been listed in Who's Who in Advertising and has a Chapter on Native Advertsing in Advertising Theory, 2nd edition, Shelly Rodgers and Esther Thorson (eds.).