Week 9
The New Media Lecture Notes
Role of Media in a Democracy
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Watchdog
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Monitor
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Empowerment
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Voice to public concerns
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Agenda setting
Democratic Dilemmas
The News Media and Government
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Pressure on policymakers
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Spin control
The Changing Face of the News Media
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19th century "Yellow journalism"
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Early 20th century "Muckraking"
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Post WWI "objectivity"
Changes in Readership and Viewership
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Newspapers
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Cable
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Internet
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Talk radio
Ownership of the Media
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Greater concentrations of private ownership
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The 1996 Telecommunication Deregulation Act eliminated
Factors that promote news and editorial diversity
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Federal government regulation of ownership of electronic
media
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Expansion of cable and Internet create new sources of information
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Media companies in the business to make money, meet the needs
of their audience
What is news and what determines what is covered?
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News criteria
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Journalist interests
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Audience interests
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Advertisers
Criticisms of the News Media
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Ideological
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Cynical
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News as Entertainment
Campaigns and the News Media
Campaign Trends and media