Olga Drozdova

ESL Instructor

Kent State University

E-mail Olga Drozdova


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The Five Forces That Shape Industry Competition:
  1. Threat of Entry: Barriers to Entry:
    1. Supply-side economies of scale.
    2. Demand-side benefits of scale.
    3. Customer switching costs.
    4. Capital Requirements.
    5. Incumbency advantages independent of size.
    6. Unequal access to distribution chanels.
    7. Restrictive Government policy.
    8. Expected Retaliation.
  2. The Power of Suppliers
  3. The Power of Buyers
  4. The Threat of Substitutes
  5. Rivalry among Existing Competitors