KSU logo
Welcome to Larry Marks'

 EXCELLENCE in Action
Marketing 25010--2012 SPRING Course Page 
Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.  For audio, click on the iTunes link or the .wma audio link.  For a video of the class, click on the link in the "Video Version" column for the lecture you want to watch. Notes:   1.  The Video lectures should open on both PCs and Macs.  
2.  In some case when there is a technical problem, the video posted may be a .wmv file.  These files  require Windows Media Player. 3.  The iTunes Audio Lectures require iTunes on your computer (this is a free download from  http://www.apple.com/itunes/download/). Go to http://itunes.kent.edu log into iTunes U using your Flashline username and password, Click on the College of Business Administration,  then Marketing, then click on the MKTG 25010 Lectures tab.  Finally, click on the Lecture of interest.
4.  The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
Date of the Lecture Audio Version of the Lecture
 (links to itunes.kent.edu and to a Windows Media Player file)		 Video Version of the Lecture
(click on the link below, typically posted the same day that the lecture is given and virtually always within 24 hours)
April 26, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 30
Chapter 20 - Personal Selling and Sales Management (finish)
April 24, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 29
Chapter 20 - Personal Selling and Sales Management
Chapter 19 - Advertising, Sales Promotion, and Public Relations (finish)
April 19, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 28
Chapter 19 - Advertising, Sales Promotion, and Public Relations
Chapter 18 - Integrated Marketing Communications (finish)
April 17, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 27
Chapter 18 - Integrated Marketing Communications (continued)
April 12, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 26
Chapter 18 - Integrated Marketing Communications
Chapter 17 -- Retailing(finish)
April 10, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 25
Chapter 17 -- Retailing
Chapter 16 -- Customer Driven Supply Chains and Logistics Management (finish)
April 5, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 24
Chapter 16 -- Customer Driven Supply Chains and Logistics Management
Chapter 15 -- Managing Marketing Channels and Wholesaling (finish)
April 3, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 23
Chapter 15 -- Managing Marketing Channels and Wholesaling
March 29, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 22
Chapter 14 -- Setting the Final Price (finish)
March 27, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 21
Chapter 14 -- Setting the Final Price
Chapter 13 -- Building the Price Foundation (finish)
March 15, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 20
Chapter 13 -- Building the Price Foundation
Chatper 12 -- Managing Services (finish)
March 13, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 19
Chatper 12 -- Managing Services
Chapter 11 -- Managing Brands and Products (finish)
March 8, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 18
Chapter 11 -- Managing Brands and Products
March 6, 2012
 http://itunes.kent.edu
Audio in .wma format		 Lecture 17
Chapter 11 -- Managing Brands and Products
Chapter 10 -- Developing New Products and Services (Finish)
March 1, 2012
 http://itunes.kent.edu
Audio in .wma format		 Lecture 16
Chapter 10 -- Developing New Products and Services
Chapter 9 -- Segmentation, Positioning, and Forecasting (Finish)
February 28, 2012
 http://itunes.kent.edu
Audio in .wma format		 Lecture 15
Chapter 9 -- Segmentation, Positioning, and Forecasting (continued)
February 23, 2012
 http://itunes.kent.edu
Audio in .wma format		 Lecture 14
Chapter 9 -- Segmentation, Positioning, and Forecasting
February 21, 2012
 http://itunes.kent.edu
Audio in .wma format		 Lecture 13
Chapter 8 --  Marketing Research: From Consumer Insights to Action (finish)
February 16, 2012
 http://itunes.kent.edu
Audio in .wma format		 Lecture 12
Chapter 8 --  Marketing Research: From Consumer Insights to Action
Chapter 7 -- Understanding and Reaching Global Consumers and Markets (finish)
February 14, 2012
 http://itunes.kent.edu
Audio in .wma format		 Lecture 11
(Note:  This starts a bit LOUD; sorry)
Chapter 7 -- Understanding and Reaching Global Consumers and Markets
Chapter 6 --Understanding Organizations as Customers (finish)
February 9, 2012
 http://itunes.kent.edu
Audio in .wma format		 Lecture 10
Chapter 6 --Understanding Organizations as Customers
February 7, 2012
 http://itunes.kent.edu
Audio in .wma format		 Lecture 9
Chapter 5 --Understanding Consumer Behavior (Finish)
February 2, 2012
 http://itunes.kent.edu
Audio in .wma format		 Lecture 8
Chapter 5 --Understanding Consumer Behavior (Part 2)
January 31, 2012
 http://itunes.kent.edu
Audio in .wma format		 Lecture 7
Chapter 5 --Understanding Consumer Behavior (Part 1)
January 26, 2012
 http://itunes.kent.edu
Audio in .wma format		 Lecture 6
Chapter 4 -- Ethics and Social Responsibiity in Marketing
January 24, 2012
 http://itunes.kent.edu
Audio in .wma format		 Lecture5
Chapter 3 -- Scanning the Marketing Environment (Finish)
January 19, 2012
 http://itunes.kent.edu
Audio in .wma format		 Lecture 4
Chapter 3 -- Scanning the Marketing Environment
Chapter 2 -- Developing Successful Marketing & Organizational Strategies (Finish)
January 17, 2012
 http://itunes.kent.edu
Audio in .wma format		 Lecture 3
Chapter 2 -- Developing Successful Marketing & Organizational Strategies
Chapter 1 -- Creating Customer Value through Marketing (Finish)
January 12, 2012
 http://itunes.kent.edu
Audio in .wma format		 Lecture 2 Chapter 1 -- Creating Customer Value through Marketing (continued)
January 10, 2012
 http://itunes.kent.edu
Audio in .wma format		 Lecture 1 Introduction to the Class and
Begin Chapter 1 -- Creating Customer Value through Marketing.

The College of Business at KSU--The College's Home Page

Lecture archive of the 2011 Fall class

Lecture archive of the 2011 Spring class

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page