Welcome to Larry Marks'
EXCELLENCE in Action
Summer CONSUMER BEHAVIOR Course Description
This version of MKTG 35035 "CONSUMER BEHAVIOR" is offered in a "hybrid" format. The elements of this format are described below:
First, the class content is taught "live" in a classroom, in the usual way on Monday, Tuesday, Wednesday, and Thursday..
Second, an audio version of the lecture is posted to iTunes U (itunes.kent.edu) the same day as the lecture (and often within an hour of the end of class). Students can listen to the lecture on their computer or download it to listen on an iPod or similar device (assumes access to iTunes program on your computer). A .wma audio file is also available.
Third, an edited video of the class is posted online usually within 24 hours of the class (and often the same day as the class). This version merges the video of the instructor with the instructor’s computer screen, providing a good simulation of being in the class.
Class lecture notes are available for download prior to the lecture and contain an outline format of the lecture material, to be completed by the students as they listen to (or view) the class.
For this hybrid format to work, the student will need access to a computer with high speed internet access. One "check" to determine whether this approach will work for you is to view one of the past archives from this class. Click on View Video for an example.
You should see a "download" screen from the program Camtasia, and then the video archive should load and begin to play on your computer. There are control in the player that allow you to "pause," "stop," control the video, and you should be able to "click" on the Table of Contents at the left to jump forward or backwards (sometimes you need to wait a bit for the stream to load up before you can use this feature). If your home computer does not allow you to see this file, it may be possible for you to view it from a library or a campus near you. If none of those work for you, then you are not a good candidate for the class.
TESTINGQuizzes -- To keep you "involved and up to date" there are two online quizzes during the 5 week summer session. These quizzes are open for several days, are open book, open notes, and you take them from your own computer.
ATTENDANCEBecause the lectures are available as video archives, students are not required to attend the live lectures on the Kent campus, however they are welcome to do so. Likewise, web-based students are welcome to attend the live lectuers.
LINKS OF INTERESTThe class website
The College of Business at KSU--The College's Home Page
Home Page: http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page