Answer: Remixing
2. The term Web 2.0 was coined by _________ of O’Reilly Media in 2003.
Answer: Dale Doughert
3. _________ are user-generated labels used to categorize content.
Answer: Tags
4. The major Ajax technologies are _________, _________, _________, _________, _________ and _________.
Answer: •XHTML •CSS •JavaScript •the DOM •XML •the XMLHttpRequest object
Answer: Rich Internet Applications (RIAs)
6. Amazon’s hardware and communications infrastructure web services are examples of _________. They enable businesses to pay for only the processing or storage space needed during any given period.
Answer: web-scale computing
7. The increased value of a network as its number of users grows is referred to as _________.
Answer: network effects (an aspect of Metcalfe’s Law)
8. Two popular RIA frameworks are Adobe’s _________ and Microsoft’s _________.
Answer: •Flex •Silverlight
1. Tagging is for personal organization of content only.
Answer: False; user-generated tags are used by many websites to categorize content so that it is easily searchable by other users
2. The user is at the center of Web 2.0.
Answer: True
3. Location-based services always use GPS.
Answer: False; location-based services often use GPS; however, they often use other information to determine your location, such as your IP address
4. Open source software is often called “free” because it does not cost money.
Answer: False; open source software is free in terms of allowing access to the source code. It is not necessarily free of cost.
5. Google’s PageRank is determined by the number of page views a website receives.
Answer: False; the PageRank algorithm considers the number of links into a web page and the quality of the linking sites (among other factors) to determine the importance of the page. Google search also considers all of the content on the page, its fonts, its headers and the content of neighboring pages
1. _________ is an example of an agile development process.
Answer: perpetual beta
Answer: Web 2.0
3. Ruby on Rails was developed by _________.
Answer: David Heinemeier Hansson
4. _________ systems add software to digital media to prevent piracy.
Answer: Digital Rights Management (DRM)
5. _________ are attempts at consistent naming conventions.
Answer: Domain names
6. Wikis rely on the _________.
Answer: community, or users, to create and edit their content
1. Advertising is the most common Web 2.0 monetization model.
Answer: True
2. Collaborative filtering is used by search engines.
Answer: False; collaborative filtering is used by sites to determine a user's browsing patterns. While search engine's do not use this directly for searches. The search enginge company (e.g. Goolge) may use this to place adds on search result pages.
3. XML is an executable language.
Answer: False; XML is used to import and export data.
4. Most bloggers provide RSS feeds.
Answer: True
5. Holding people’s attention is difficult in today’s society.
Answer: True
1. collective
Answer: The idea that collaboration and competition among large groups results in grand and intelligent ideas.
2. folksonomy.
Answer: A classification based on tagging content. Users tag the web content (web pages, photos, etc.), making it easier to find the content online.
Folksonomies are formed on sites such as Flickr, Technorati and del.icio.us. Users can search tags for content that is identified in different (and sometimes more meaningful) ways than by traditional search engines.
3. permalink.
Answer: A URL that links to a specific blog entry instead of the blog’s homepage. Links stay relevant even after the blog entry moves off the home page and into the archive.
4. tag cloud.
Answer: A weighted list of content tags on a website.
5. web service.
Answer: A service provided online that can be called by another program across the Internet.
6. monetization.
Answer: Generating money through your website.
List some of the key factors that have attributed to the growth of Web 2.0.
Answer: Hardware, High speed internet, and open source software.
Discuss some of the methods you can use to increase the findability of your website.
Answer: Throught the use of meta tags, and paying for visibility on search engines and advertising on other site.
In Section 3.3 we discussed how many Web 2.0 sites are enabling discovery—helping you find new content you would not have otherwise sought out. Pick three Web 2.0 sites and describe how they are enabling you to discover new content through their sites.
Answer: Today, most sites help you discovery items you are interested through tracking your personal browsing habits. Three major sites that do this are: Amazon.com, Google.com, facebook.com
Consider a picture of the Eiffel Tower. List 10 words you might use to tag this picture on a photosharing site such as Flickr so that others searching the site will find it.
Answer: •France •Building •Tower •Paris •Arcitecture •Monument •Metal •Tourist •Vacation •Trip