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Welcome to Larry Marks'

 EXCELLENCE in Action
Marketing 25010--2012 SUMMER Course Page 
Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.  For audio, click on the iTunes link or the .wma audio link.  For a video of the class, click on the link in the "Video Version" column for the lecture you want to watch. Notes:   1.  The Video lectures should open on both PCs and Macs.  
2.  In some case when there is a technical problem, the video posted may be a .wmv file.  These files  require Windows Media Player. 3.  The iTunes Audio Lectures require iTunes on your computer (this is a free download from  http://www.apple.com/itunes/download/). Go to http://itunes.kent.edu log into iTunes U using your Flashline username and password, Click on the College of Business Administration,  then Marketing, then click on the MKTG 25010 Lectures tab.  Finally, click on the Lecture of interest.
4.  The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
Date of the Lecture Audio Version of the Lecture
 (links to itunes.kent.edu and to a Windows Media Player file)		 Video Version of the Lecture
(click on the link below, typically posted the same day that the lecture is given and virtually always within 24 hours)
Tuesday, July 3, 2012
(end of the material for the final exam)
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 18
Chapter 20 -- Personal Selling & Sales Management
Chapter 19 -- Advertising, Sales Promotions, & Public Relations
Chpater 18 -- Integrated Marketing Communications (finish)
Monday, July 2, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 17
Chpater 18 -- Integrated Marketing Communications
Chapter 17 -- Retaling (finish)
Thursday, June 28, 2012
(end of material for mini-test 8) 		 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 16
Chapter 17 -- Retaling
Chapter 16 -- Supply Chain Management and Logistics (finish)
Wednesday, June 27, 2012 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 15
Chapter 16 -- Supply Chain Management and Logistics
Chapter 15 -- Managiing Channels and Wholesaling
Chapter 14 -- Setting the Final Price (finish)
Tuesday, June 26, 2012
(end of material for mini-test 7)
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 14
Chapter 14 -- Setting the Final Price
Chapter 13 - Building the Price Foundation (finish)
Monday, June 25, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 13
Chapter 13 - Building the Price Foundation
Chapter 12 - Managing Services (finish)
Thursday, June 21, 2012
(end of material for mini-test 6)
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 12
Chapter 12 - Managing Service
Chapter 11 - Manaagaing Successful Products and Brands
(finish)
Wednesday, June 20, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 11
Chapter 11 - Manaagaing Successful Products and Brands
Chapter 10 - Developing New Products and Services
(finish)
Tuesday, June 19, 2012
(end of material for mini-test 5)
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 10
Chapter 10 - Developing New Products and Services
Chapter 9 - Segmenting, Positioning, and Forecasing Marketing
(finish)
Monday, June 18, 2012 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 9
Chapter 9 - Segmenting, Positioning, and Forecasing Marketing
Chapter 8 -  Marketing Research (finish)
Thursday, June 14, 2012
(end of material for mini-test 4)		 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 8
Chapter 8 -  Marketing Research
Chapter 7 - Understanding and Reaching Global Consumers and Markets (finish)
Wednesday, June 13, 2012 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 7
Chapter 7 - Understanding and Reaching Global Consumers and Markets
Chapter 6 - Understanding Organizations as Consumers  (finish)
Tuesday, June 12, 2012
(end of material for mini-test 3)		 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 6
Chapter 6 - Understanding Organizations as Consumers
Chapter 5 - Understanding Consumer Behavior  (finish)
Monday, June 11, 2012 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 5
Chapter 5 - Understanding Consumer Behavior
Chapter 4 - Ethicial and Social Responsibility in Marketing
 (finish)
Thursday, June 7, 2012
(end of material for mini-test 2)		 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 4
Chapter 3 -- Scanning the Marketing Environment
Chapter 2 -- Developing Successful Marketing and Organizational Strategies (finish)
Wednesday, June 6, 2012 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 3
Chapter 3 -- Scanning the Marketing Environment
Chapter 2 -- Developing Successful Marketing and Organizational Strategies (finish)
Tuesday, June 5, 2012
(end of material for mini-test 1)
 		http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 2
Chapter 2 -- Developing Successful Marketing and Organizational Strategies
Chapter 1 -- Creating Customer Value through Marketing.(finish)
Monday, June 4, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 1
Introduction to the Class and
Begin Chapter 1 -- Creating Customer Value through Marketing.

The College of Business at KSU--The College's Home Page

Lecture archive of the 2012 Spring class

Lecture archive of the 2011 Fall class

Lecture archive of the 2011 Spring class

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page