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Welcome to Larry Marks'

 EXCELLENCE in Action
Marketing 25010--2013 Spring Course Page 
Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.  For audio, click on the iTunes link or the .wma audio link.  For a video of the class, click on the link in the "Video Version of the Lecture" column for the lecture you want to watch. Notes:
1.  The Video lectures should open on both PCs and Macs.  
2.  In some case when there is a technical problem, the video posted may be a .wmv file.  These files  require Windows Media Player.
3.  The iTunes Audio Lectures require iTunes on your computer (this is a free download from  http://www.apple.com/itunes/download/). Go to http://itunes.kent.edu log into iTunes U using your Flashline username and password, Click on the College of Business Administration,  then Marketing, then click on the MKTG 25010 Lectures tab.  Finally, click on the Lecture of interest.
4.  The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
5.  For "general information" about the class, click on http://www.personal.kent.edu/~lmarks
Date of the Lecture Audio Version of the Lecture
 (links to itunes.kent.edu and to a Windows Media Player file)		 Video Version of the Lecture
(click on the link below, typically posted the same day that the lecture is given and virtually always within 24 hours)
30. Thursday, May 2, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 30 (NEW FORMAT)
OR use the
Lecture 30 (Traditional format)
Chapter 20 - Personal Selling & Sale Management (Finish)
[End of material for Mini-test 14 REVIEW - ungraded]
29. Tuesday, April 30, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 29 (NEW FORMAT)
OR use the
Lecture 29 (Traditional format)
Chapter 20 - Personal Selling & Sale Management (continued)
28. Thursday, April 25, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 28 (NEW FORMAT)
OR use the
Lecture 28 (Traditional format)
Chapter 20 - Personal Selling & Sale Management
Chapter 19 - Social Media and Marketing
Chapter 18 - Advertising, Sales Promotion, & PR (finish)
[End of material for Mini-test 13]
27. Tuesday, April 23, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 27 (NEW FORMAT)
OR use the
Lecture 27 (Traditional format)
Chapter 18 - Advertising, Sales Promotion, & PR
Chapter 17 - Integrated Marketing Communications & Direct Marketing (finish)
26. Thursday, April 18, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 26 (NEW FORMAT)
OR use the
Lecture 26 (Traditional format)
Chapter 17 - Integrated Marketing Communications & Direct Marketing
[End of material for Mini-test 12]
25. Tuesday, April 16, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 25 (NEW FORMAT)
OR use the
Lecture 25 (Traditional format)
OR if the above are problenatic, try the version on ksutube:
Lecture 25 (on ksutube)
The tradition format for this lecture is available, but has some problems.  give it a try, or  use the New Format or the ksutube version, or the iTunes Video 
Chapter 16 - Retailing and Wholesaling
Chapter 15 - Managing Marketing Channels & Supply Chains
  (finish)
24. Thursday, April 11, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 24 (NEW FORMAT)
OR use the
Lecture 24 (Traditional format)
Chapter 15 - Managing Marketing Channels & Supply Chains
[End of material for Mini-test 11]
23. Tuesday, April 9, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 23 (NEW FORMAT)
OR use the
Lecture 23 (Traditional format)
Chapter 15 - Managing Marketing Channels & Supply Chains
Chapter 14 - Setting the Final Price  (Finish)
22. Thursday, April 4, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 22 (NEW FORMAT) - Let me know how you like this format
OR use the
Lecture 22 (Traditional format) AVAILABLE LATER TODAY
Chapter 14 - Setting the Final Price
Chapter 13 - Building the Price Foundation (Finish)
[End of material for Mini-test 10]
21. Tuesday, April 2, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 21 (NEW FORMAT) - Let me know how you like this format
OR use the
Lecture 21 (Traditional format)
Chapter 13 - Building the Price Foundation
Chapter 12 - Managing Services (Finish)
20. Thursday, March 21, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 20
Chapter 12 - Managing Services
Chapter 11 - Managing Products and Brands (Finish)
[End of material for Mini-test 9]
19. Tuesday, March 19, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 19
Chapter 11 - Managing Products and Brands (continued)
18. Thursday, March 14, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 18
Chapter 11 - Managing Products and Brands
Chapter 10 - Developing New Products and Services (finish) [End of material for Mini-test 8]
17. Tuesday, March 12, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 17
Chapter 10 - Developing New Products and Services
16. Thursday, March 7, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 16
Chapter 9 - Segmentation, Positioning, and Forecasting (Finish)
[End of material for Mini-test 7]
15. Tuesday, March 5, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 15
Chapter 9 - Segmentation, Positioning, and Forecasting (Continued)
14. Thursday, February 28, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 14
Chapter 9 - Segmentation, Positioning, and Forecasting
Chapter 8 - Marketing Research: From Consumer Insights to Actions (Finish) [End of material for Mini-test 6]
13. Tuesday, February 26, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 13
Chapter 8 - Marketing Research: From Consumer Insights to Actions
Chapter 7 - Understanding Global Consumers and Markets (Finish)
12. Thursday, February 21, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 12
Chapter 7 - Understanding Global Consumers and Markets (continued) [End of material for Mini-test 5]
11. Tuesday, February 19, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 11
Chapter 7 - Understanding Global Consumers and Markets
Chapter 6 - Understanding Organizations as Customers 
10. Thursday, February 14, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 10
Chapter 6 - Understanding Organizations as Customers
Chapter 5 - Understanding Consumer Behavior (Finish) [End of material for Mini-test 4]
9.  Tuesday, February 12, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 9
Chapter 5 - Understanding Consumer Behavior (Continued)
8.  Thursday, February 7, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 8
Chapter 5 - Understanding Consumer Behavior (Continued) [End of material for Mini-test 3]
7.  Tuesday, February 5, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 7
Chapter 5 - Understanding Consumer Behavior
Chapter 4 - Ethics and Social Responsibility in Marketing (Finish)
6.  Thursday, January 31, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 6
Chapter 4 - Ethics and Social Responsibility in Marketing
Chapter 3 - Scanning the Marketing Environment (finish)
[End of material for Mini-test 2]
5.  Tuesday, January 29, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 5
Chapter 3 - Scanning the Marketing Environment
4.  Thursday, January 24, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 4
Chapter 2 - Developing Successful Marketing and Organizational Strategies (finish)
[End of material for Mini-test 1]
3.  Tuesday, January 22, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 3
Chapter 2 - Developing Successful Marketing and Organizational Strategies
Chapter 1 -- Creating Customer Value through Marketing (finish)
2.  Thursday, January 17, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 2
Chapter 1 -- Creating Customer Value through Marketing.(continued)
1.  Tuesday, January 15, 2013
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 1
Introduction to the Class and 
Begin Chapter 1 -- Creating Customer Value through Marketing.

The College of Business at KSU--The College's Home Page

Lecture archive of the 2012 Fall class

Lecture archive of the 2012 Summer class

Lecture archive of the 2012 Spring class

Lecture archive of the 2011 Fall class

Lecture archive of the 2011 Spring class

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page