KSU logo
Welcome to Larry Marks'

 EXCELLENCE in Action
Marketing 25010--2013 Summer Course Page 
Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.  For audio, click on the iTunes link or the .wma audio link.  For a video of the class, click on the link in the "Video Version of the Lecture" column for the lecture you want to watch.
Notes:
1.  The Camtasia Video lectures should open on both PCs and Macs.  
2.  In some case when there is a technical problem, the video posted may be a .wmv file.  These files  require Windows Media Player.
3.  The iTunes Audio Lectures require iTunes on your computer (this is a free download from  http://www.apple.com/itunes/download/). Go to http://itunes.kent.edu log into iTunes U using your Flashline username and password, Click on the College of Business Administration,  then Marketing, then click on the MKTG 25010 Lectures tab.  Finally, click on the Lecture of interest.  NOTE: There is also a video version on iTunes U.
4.  The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
5.  For "general information" about the class, click on http://www.personal.kent.edu/~lmarks
Date of the Lecture Audio Version of the Lecture
 (links to itunes.kent.edu and to a Windows Media Player file)		 Video Version of the Lecture
( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.  Click on the link below for the Camtasia version OR click on itunes.kent.edu for an iTunes video version.)
Lecture 19, Thursday, July 11
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 19
Chapter 20 - Personal Selling and Sales Management
(Finish)
[END of material for the Final Exam]
Lecture 18, Wednesday, July 10
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 18
Chapter 20 - Personal Selling and Sales Management
Chapter 19 - Using Social Media to Connect with Consumers
Chapter 18 - Advertising, Sales Promotion, and Public Relations
(Finish)
Lecture 17, Tuesday, July 9
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 17
Chapter 18 - Advertising, Sales Promotion, and Public Relations
Chapter 17 Integrated Marketing Communications & Direct Marketing (Finish)
Lecture 16, Monday, July 8
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 16
Chapter 17 Integrated Marketing Communications & Direct Marketing
Chapter 16 - Retaling & Wholesaling
(Textbook Pages 375 to 434 for Mini-test 8)
Lecture 15, Wednesday, July 3
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 15
Chapter 15 - Managing Marketing Channels & Supply Chains
Chapter 14 - Arriving at the Final Price (finish)
Lecture 14, Tuesday, July 2
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 14
Chapter 14 - Arriving at the Final Price
Chapter 13 - Building the Price Foundation (finish)
(Textbook Pages 300 to 375 for Mini-test 7)
Lecture 13, Monday, July 1
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 13
Chapter 13 - Building the Price Foundation
Chapter 12 - Services Marketing (finish)
Lecture 12, Thursday, June 27
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 12
Chapter 12 - Services Marketing
Chapter 11 - Managing Products, Services, & Brands (finish)
(Textbook Pages 247 to Middlle of Page 300 for Mini-test 6)
Lecture 11, Wednesday, June 26
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 11
Chapter 11 - Managing Products, Services, & Brands
Chapter 10 - New Products and Services (finish)
Lecture 10, Tuesday, June 25
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 10
Chapter 10 - New Products and Services
Chapter 9 - Segmentation, Targeting, Forecasting (finish)
(Textbook pages 198 to 246 for Mini-test 5)
Lecture 9, Monday, June 24
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 9
Chapter 9 - Segmentation, Targeting, Forecasting
Chapter 8 - Marketing Research (finish)
Lecture 8, Thursday, June 20
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 8
Chapter 8 - Marketing Research
Chapter 7 - Global Marketing (finish)
(to textbook page 198 for mini-test 4)
Lecture 7, Wednesday, June 19
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 7
NOTE: IN THE VIDEO I SAY THAT THIS IS LECTURE 6--IN FACT THIS IS LECTURE 7...I FORGOT TO UPDATE THE INTRO SLIDE AND SO MIS-STATE IT.
Chapter 7 - Global Marketing
Chapter 6- Understanding Organizations as Consumers(finish)
Lecture 6, Tuesday, June 18
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 6
Chapter 6- Understanding Organizations as Consumers
Chapter 5- Understdanding Consumer Behavior (finish)
(to textbook page 140 for mini-test 3)
 
Lecture 5, Thursday, June 17
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 5
Chapter 5- Understdanding Consumer Behavior
 
Lecture 4, Thursday, June 13
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 4
Chapter 4- Ethics and Marketing
Chapter 3- Scanning the Marketing Environment (finished both chapters ..to text book page 107).
 
Lecture 3, Wednesday, June 12
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 3
Chapter 3- Scanning the Marketing Environment
Chapter 2 - Marketing & Organizational Strategies (finish)
 
Lecture 2, Tuesday, June 11
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 2
Chapter 2 - Marketing & Organizational Strategies (to top of text book page 30).
Introduction and Chapter 1, Creating Customer Value (finish)
 
Lecture 1, Monday, June 10
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 1
Introduction and Chapter 1, Creating Customer Value
 
Lecture 1 with Enhanced Table of Contents
The above link has a more detailed Table of Contents
for Lecture 1.
This may also shorten the Loading Time.  
The Content of both links is the same.

The College of Business at KSU--The College's Home Page

Lecture archive of the 2013 Spring class

Lecture archive of the 2012 Fall class

Lecture archive of the 2012 Summer class

Lecture archive of the 2012 Spring class

Lecture archive of the 2011 Fall class

Lecture archive of the 2011 Spring class

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page