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Welcome to Larry Marks'

 EXCELLENCE in Action
Marketing 25010--2013 Fall Course Page 
Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.   Notes:
1.  The Camtasia Video lectures should open on both PCs and Macs.  
2.  In some rare cases when there is a technical problem, the video posted may be a .wmv file.  These files  require Windows Media Player.
3.  The iTunes Audio Lectures require iTunes on your computer (this is a free download from  http://www.apple.com/itunes/download/). Go to http://itunes.kent.edu log into iTunes U using your Flashline username and password, Click on the College of Business Administration,  then Marketing, then click on the MKTG 25010 Lectures tab.  Finally, click on the Lecture of interest.  NOTE: There is also a video version on iTunes U.
4.  The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
5.  For "general information" about the class, click on http://www.personal.kent.edu/~lmarks
Date of the Lecture Audio Version of the Lecture
 (links to itunes.kent.edu and to a Windows Media Player file)		 Video Version of the Lecture
( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.  Click on the link below for the Camtasia version OR click on itunes.kent.edu for an iTunes video version.)
 Lecture 27, December 4, 2013 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 27
Chapter 20 - Professional Sales and Sales Management
Chapter 19 - Social Media
Chapter 18 - Advertising, Sales Promotion, & Direct Marketing
(finish)
***THE FINAL EXAM covers Lectures 14 through 27 and the textbook pages from the middle of 225 to page 543.***
 Lecture 26, December 2, 2013 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 26
Chapter 18 - Advertising, Sales Promotion, & Direct Marketing
Chapter 17 - Integrated Marketing Communication and Direct Marketing (finish)
 Lecture 25, November 25, 2013 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 25
 Chapter 17 - Integrated Marketing Communication and Direct Marketing **Mini-test 12 OPENS Tuesday, 11/26.  It covers Lectures 24 and 25 and the Textbook from page 401 to the middle of page 442. **
 Lecture 24, November 20, 2013 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 24
Chapter 16 - Retailing and Wholesaling (Finish)
 Lecture 23, November 18, 2013 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 23
Chapter 15 - Managning Marketing Channels and Supply Chains (Finish) **Mini-test 11 OPENS Tuesday, 11/19.  It covers Lectures 22 and 23 and the Textbook from page 354 to page 401. **
 Lecture 22, November 13, 2013 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 22
Chapter 15 - Managning Marketing Channels and Supply Chains
Chapter 14 - Arriving at the Final Price (Finish) **Mini-test 11 WILL NOT OPEN UNTIL NEXT TUESDAY.  It will covers Lectures 22 and 23..we won't know the textbook page until after the Lecture on Monday. **
 Lecture 21, November 6, 2013 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 21
Chapter 14 - Arriving at the Final Price
Chapter 13 - Building the Price Foundation (Finish) **Mini-test 10 covers Lectures 20 and 21  and the Textbook from page 320 to page 354. **
 Lecture 20, November 4, 2013 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 20
Chapter 13 - Building the Price Foundation (continued)
 Lecture 19, October 30, 2013 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 19
Chapter 13 - Building the Price Foundation
Chapter 12 - Managing Services (finish) **Mini-test 9 covers Lectures 18 and 19  and the Textbook from page 278 to page 319. **
 Lecture 18, October 28, 2013 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 18
Chapter 12 - Managing Services
Chapter 11 - Managing Products and Brands (finish)
 Lecture 17, October 23, 2013 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 17
Chapter 11 - Managing Products and Brands (Continued) **Mini-test 8 covers Lectures 16 and 17  and the Textbook from the middle of page 245 to page 278. **
 Lecture 16, October 21, 2013 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 16
Chapter 11 - Managing Products and Brands
Chapter 10 - Developing New Products and Services (Finish)
 Lecture 15, October 16, 2013 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 15
Chapter 10 - Developing New Products and Services
Chapter 9 - Segmentation, Targeting, and Positioning (Finish) **Mini-test 7 covers Lectures 14 and 15  and the Textbook from page  the middle of page 225 to the middlle of page 245. **
 Lecture 14, October 14, 2013 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 14
Chapter 9 - Segmentation, Targeting, and Positioning (Continued) NOTE:  We had some technical problems getting started in the classroom, so this is a shortened lecture.
 Lecture 13, October 9, 2013 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 13
Chapter 9 - Segmentation, Targeting, and Positioning
Chapter 8 - Marketing Research: From Customer Insights to Action (Finish)
**Mini-test 6 covers Lectures 12 and 13  and the Textbook from page  184 to the middle of page 225. **
***THE MIDTERM covers Lectures 1 through 13 and the textbook pages 1 to the middle of 225***
 Lecture 12, October 7, 2013 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 12
Chapter 8 - Marketing Research: From Customer Insights to Action
Chapter 7 - Understanding and Reaching Global Consumers and Markets (Finish)
 Lecture 11, October 2, 2013 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 11
Chapter 7 - Understanding and Reaching Global Consumers and Markets (Continued)
**Mini-test 5 covers Lectures 10 and 11  and the Textbook from page  141 to page 184. **
 Lecture 10, September 30, 2013 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 10
Chapter 7 - Understanding and Reaching Global Consumers and Markets
Chapter 6 - Understanding Organizations as Consumers (Finish)
 Lecture 9, September 25, 2013 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 9
Chapter 6 - Understanding Organizations as Consumers
Chapter 5 - Understanding Consumer Behavior (Finish)
**Mini-test 4 covers Lectures 8 and 9  and the Textbook from page 118 to page 141. **
 Lecture 8, September 23, 2013 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 8
Chapter 5 - Understanding Consumer Behavior (continued)
 Lecture 7, September 18, 2013 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 7
Chapter 5 - Understanding Consumer Behavior Chapter 4- Ethical and Social Responsibility in Marketing (Finish)
**Mini-test 3 covers Lectures 6 and 7  and the Textbook from the top of page 90 to page 118. **
 Lecture 6, September 16, 2013 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 6
Chapter 4- Ethical and Social Responsibility in Marketing (continued)
 Lecture 5, September 11, 2013 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 5
Chapter 4- Ethical and Social Responsibility in Marketing
Chapter 3 - Scanning the Marketing Environment  (finish)
**Mini-test 2 covers Lectures 4 and 5  and the Textbook from page 31 to the top of page 90. **
 Lecture 4, September 9, 2013 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 4
Chapter 3 - Scanning the Marketing Environment
Chapter 2 -- Developing Successful Marketing & Organizational Strategies  (finish)
 Lecture 3, September 4, 2013 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 3
Chapter 2 -- Developing Successful Marketing & Organizational Strategies
Chapter 1 -- Creating Customer Value through Marketing (finish)
NOTE: The VOLUME is a bit LOUD in this lecture
**Mini-test 1 covers Lectures 1 to 3 and the Textbook to page 30**
 Lecture 2, August 28, 2013 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 2
Chapter 1 -- Creating Customer Value through Marketing (continued).
 Lecture 1, August 26, 2013 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 1
Introduction to the Class and
Begin Chapter 1 -- Creating Customer Value through Marketing.
Pre-class online material
 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Preclass Video
This is a link to the online Camtasia Preclass video. Click on it to be sure it works on your computer.
Once you see the video on your screen, click on the "play" arrow to begin the video.
The placeholder video is done from my office; the normal lecture will be done in the classroom.

The College of Business at KSU--The College's Home Page

Lecture archive of the 2013 Summer class

Lecture archive of the 2013 Spring class

Lecture archive of the 2012 Fall class

Lecture archive of the 2012 Summer class

Lecture archive of the 2012 Spring class

Lecture archive of the 2011 Fall class

Lecture archive of the 2011 Spring class

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page