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Welcome to Dr. Larry Marks'

 EXCELLENCE in Action
Marketing 25010--2014 FALL Course Page 
Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.   Notes:
1.  The Camtasia Video lectures should open on both PCs and Macs.  
2.  In some rare cases when there is a technical problem, the video posted may be a .wmv file.  These files  require Windows Media Player.
3.  The iTunes Audio Lectures require iTunes on your computer (this is a free download from  http://www.apple.com/itunes/download/). Go to http://itunes.kent.edu log into iTunes U using your Flashline username and password, Click on the College of Business Administration,  then Marketing, then click on the MKTG 25010 Lectures tab.  Finally, click on the Lecture of interest.  NOTE: There is also a video version on iTunes U.
4.  The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
5.  For "general information" about the class, click on http://www.personal.kent.edu/~lmarks
Date of the Lecture Audio Version of the Lecture
 (links to itunes.kent.edu and to a Windows Media Player file)		 Video Version of the Lecture
( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.  Click on the link below for the Camtasia version OR click on itunes.kent.edu for an iTunes video version.)
 Lecture 28, December 3, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 28
Chapter 20 - Personal Selling and Sales Management (End)

NOTE: This lecture completes the material for mini-test 13. It will cover Lectures 26, 27, and 28 and the textbook from page 454 to page 357 (the end of Chapter 20).
The FINAL EXAM will cover from Lecture 14 through Lecture 28 and the textbook from page 251 to the end of Chapter 20.  The final will not have any Marketing in the News questions.
 Lecture 27, December 1, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 27
Chapter 19 - Using Social Media to Connect with Consumers
Chapter 18 - Advertising, Sales Promotions, and Public Relation (finish)
 Lecture 26, November 24, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 26
Chapter 18 - Advertising, Sales Promotions, and Public Relations
Chapter 17 - Integrated Marketing Communications (finish)
 Lecture 25, November 19, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 25
Chapter 17 - Integrated Marketing Communications (continue)
NOTE: This lecture completes the material for mini-test 12. It will cover Lectures 24 and 25 and the textbook from page 410 to page  454.
 Lecture 24, November 17, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 24
Chapter 17 - Integrated Marketing Communications
Chapter 16 -Retailing and Wholesaling (Fiuish)
 Lecture 23, November 12, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 23
Chapter 15 - Managing Marketing Channels & Supply Chains (Fiuish)
NOTE: This lecture completes the material for mini-test 11. It will cover Lectures 22 and 23 and the textbook from the middle of page 355 to page 409.
 Lecture 22, November 10, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 22
Chapter 15 - Managing Marketing Channels & Supply Chains
Chapter 14 - Arriving at the Final Price (Finish)
 Lecture 21, November 5, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 21
Chapter 14 - Arriving at the Final Price
Chapter 13 - Bulilding the Price Foundation (Finish)
NOTE: This lecture completes the material for mini-test 10. It will cover Lectures 20 and 21 and the textbook from the middle of page 324 to the middle of page 355.
 Lecture 20, November 3, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 20
Chapter 13 - Bulilding the Price Foundation (continued)
 Lecture 19, October 29, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 19
Chapter 13 - Bulilding the Price Foundation
Chapter 12 - Managing Services (Finish)
NOTE: This lecture completes the material for mini-test 9. It will cover Lectures 18 and 19 and the textbook from the middle of page 284 to the middle of page 324.
 Lecture 18, October 27, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 18
Chapter 12 - Managing Services
Chapter 11 - Managning Successful Products, Services, and Brands (Finish)
 Lecture 17, October 22, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 17
Chapter 11 - Managning Successful Products, Services, and Brands
NOTE: This lecture completes the material for mini-test 8. It will cover Lectures 16 and 17 and the textbook from page 251 to the middle of page 284.
 Lecture 16, October 20, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 16
Chapter 10 - Developing New Products and Services (Finish)
 Lecture 15, October 15, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 15
Chapter 10 - Developing New Products and Services
Chapter 9 - Segmentation, Targeting, Positioning (Finish)
NOTE: This lecture completes the material for mini-test 7. It will cover Lectures 14 and 15 and the textbook from page 225 to page to the top of page 251.
 Lecture 14, October 13, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 14
Chapter 9 - Segmentation, Targeting, Positioning (continued)
 Lecture 13, October 8, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 13
Chapter 9 - Segmentation, Targeting, Positioning
Chapter 8 - Marketing Research (Finish)
NOTE: This lecture completes the material for mini-test 6 AND for the midterm.  Mini-test 6 covers Lectures 12 and 13 and the textbook from page 185 to page 225.
 Lecture 12, October 6, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 12
Chapter 8 - Marketing Research
Chapter 7 - Uniderstanding Global Markets (Finish)
 Lecture 11, October 1, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 11
Chapter 7 - Uniderstanding Global Markets (Continue)
NOTE: This lecture completes the material for mini-test 5. It will cover Lectures 10 and 11 and the textbook from the top of page 144 to page 185.
 Lecture 10, September 29, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 10
Chapter 7 - Uniderstanding Global Markets
Chapter 6 - Understanding Organizations as Consumers (Finish)
 Lecture 9, September 24, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 9
Chapter 6 - Understanding Organizations as Consumers
Chapter 5 - Understanding Consumer Behavior (Finish)
NOTE: This lecture completes the material for mini-test 4. It will cover Lectures 8 and 9 and the textbook from page 121 to the top of page 144.
 Lecture 8, September 22, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 8
Chapter 5 - Understanding Consumer Behavior (continued)
 Lecture 7, September 17, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 7
Chapter 5 - Understanding Consumer Behavior (continued)
NOTE: This lecture completes the material for mini-test 3. It will cover Lectures 6 and 7 and the textbook from the middle of page 94 to the top of page 121.
 Lecture 6, September 15, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 6
Chapter 5 - Understanding Consumer Behavior
Chapter 4 - Ethics and Social Responsibility in Marketing (Finish)
 Lecture 5, September 10, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 5
Chapter 4 - Ethics and Social Responsibility in Marketing
Chapter 3 - Scanning the Marketing Environment (Finish)
NOTE: This lecture completes the material for mini-test 2. It will cover Lectures 4 and 5 and the textbook from the middle of page 31 to page to the top of page 94.
 Lecture 4, September 8, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 4
Chapter 3 - Scanning the Marketing Environment
Chapter 2 - Developing Successful Organizational and Marketing Strategies (Finish)
 Lecture 3, September 3, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 3
Chapter 2 - Developing Successful Organizational and Marketing Strategies
Chapter 1 -- Creating Customer Value through Marketing (Finish)
NOTE: This lecture completes the material for mini-test 1. It will cover Lectures 1, 2, and 3 and the textbook from page 1 to the middle of page 31.
 Lecture 2, August 27, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 2
Chapter 1 -- Creating Customer Value through Marketing (Continued)
 Lecture 1, August 25, 2014 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 1
Introduction to the Class and
Begin Chapter 1 -- Creating Customer Value through Marketing.
Pre-class online material
 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Preclass Video
This is a link to the online Camtasia Preclass video. Click on it to be sure it works on your computer.
Once you see the video on your screen, click on the "play" arrow to begin the video.
The placeholder video is done from my office; the normal lecture will be done in the classroom.

The College of Business at KSU--The College's Home Page

Lecture archive of the 2014 Spring class 

Lecture archive of the 2013 Fall class 

Lecture archive of the 2013 Summer class

Lecture archive of the 2013 Spring class

Lecture archive of the 2012 Fall class

Lecture archive of the 2012 Summer class

Lecture archive of the 2012 Spring class

Lecture archive of the 2011 Fall class

Lecture archive of the 2011 Spring class

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page