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Welcome to Larry Marks'

 EXCELLENCE in Action
Marketing 25010--2014 SUMMER Course Page 
Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.   Notes:
1.  The Camtasia Video lectures should open on both PCs and Macs.  
2.  In some rare cases when there is a technical problem, the video posted may be a .wmv file.  These files  require Windows Media Player.
3.  The iTunes Audio Lectures require iTunes on your computer (this is a free download from  http://www.apple.com/itunes/download/). Go to http://itunes.kent.edu log into iTunes U using your Flashline username and password, Click on the College of Business Administration,  then Marketing, then click on the MKTG 25010 Lectures tab.  Finally, click on the Lecture of interest.  NOTE: There is also a video version on iTunes U.
4.  The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
5.  For "general information" about the class, click on http://www.personal.kent.edu/~lmarks
Date of the Lecture Audio Version of the Lecture
 (links to itunes.kent.edu and to a Windows Media Player file)		 Video Version of the Lecture
( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.  Click on the link below for the Camtasia version OR click on itunes.kent.edu for an iTunes video version.)
Lecture 18 Tuesday, July 8 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 18
Chapter 20 - Personal Selling & Sales Management (Finish)

NOTE:  The FINAL EXAM will cover ALL material from the midterm through today.  That is, Lectures 9 to 18 AND the textbook from page 198 to the end of Chapter 20.
There is a new, Mini-test 9 REVIEW available.  It is ungraded, but covers the material after mini-test 8.  Use it to prepare for the final exam.
Lecture 17 Monday, July 7 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 17
Chapter 20 - Personal Selling & Sales Management
Chapter 19 - Using Social Media to Connect with Consumers
Chapter 18 - Advertising, Sales Promotion, and Public Relations (Finish)
Lecture 16 Thursday, July 3 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 16
Chapter 18 - Advertising, Sales Promotion, and Public Relations
Chapter 17 - Integrated Marketing Communications and Direct Marketing
NOTE: This ENDS the material for Mini-test 8, which covers Lectures 15 and 16 and the textbook from page 389 to page 465.
Lecture 15 Wednesday, July 2 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 15
Chapter 16 - Retailing and Wholesaling
Chapter 15 - Managing Marketing Channels and Supply Chains (Finish)
Lecture 14, Tuesday, July 1 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 14
Chapter 15 - Managing Marketing Channels and Supply Chains
Chapter 14 - Arriving at the Final Price (Finish)
NOTE: This ENDS the material for Mini-test 7, which covers Lectures 13 and 14 and the textbook from page 306 to page 389.
Lecture 13, Monday, June 30 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 13
Chapter 14 - Arriving at the Final Price
Chapter 13 - Building the Price Foundation
Chapter 12 - Services Marketing (Finish)
Lecture 12, Thursday, June 26 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 12
Chapter 12 - Services Marketing
Chapter 11 - Managing Products and Brands (Finish)
NOTE: This ENDS the material for Mini-test 6, which covers Lectures 11 and 12 and the textbook from page 250 to page 306.
Lecture 11, Wednesday, June 25 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 11
Chapter 11 - Managing Products and Brands
Chapter 10 - Developing New Products & Services  (Finish)
Lecture 10, Tuesday, June 24 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 10
Chapter 10 - Developing New Products & Services
Chapter 9 - Market Segmentation, Targeting, and Forecasting (Finish)
NOTE: This ENDS the material for Mini-test 5, which covers Lectures 9 and 10 and the textbook from the top of page 198 to page 250.
Lecture 9, Monday, June 23 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 9
Chapter 9 - Market Segmentation, Targeting, and Forecasting
Chapter 8 - Marketing Research (Finish)
Lecture 8, Thursday, June 19 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 8
Chapter 8 - Marketing Research
Chapter 7 - Understanding Global Markets (Finish)

NOTE: This ENDS the material for Mini-test 4, which covers Lectures 7 and 8 and  pages 139 to the top of page 198 of the text book.
THIS ALSO ENDS THE MATERIAL FOR THE MIDTERM.
Lecture 7, Wednesday, June 18 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 7
Chapter 7 - Understanding Global Markets
Chapter 6 - Understanding Organizations as Customers
Lecture 6, Tuesday, June 17 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 6
Chapter 6 - Understanding Organizations as Customers
Chapter 5 -  Understanding Consumer Behavior (finish) Lecture 6 ENDS the material for Mini-test 3, which covers pages  109 to 139 of the text book.
Lecture 5, Monday, June 16 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 5
Chapter 5 -  Understanding Consumer Behavior
Lecture 4, Wednesday, June 12 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 4
Chapter 4 - Ethical and Social Responsibility in Marketing
Chapter 3 - Scanning the Marketing Environment (Finish)
Lecture 4 ENDS the material for Mini-test 2, which covers page 35  to page 107 of the text book.
Lecture 3, Wednesday, June 11 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 3
Chapter 3 - Scanning the Marketing Environment
Chapter 2 - Developing Strategies (Finish)
Lecture 2, Tuesday, June 10 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 2
Chapter 2 - Developing Strategies
 Introduction to the Class and
Chapter 1 -- Creating Customer Value through Marketing.(finish)
Lecture 2 ENDS the material for Mini-test 1, which goes to page 34 of the text book.
Lecture 1, Monday, June 9 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 1
Introduction to the Class and
Begin Chapter 1 -- Creating Customer Value through Marketing.
Pre-class online material
 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Preclass Video
This is a link to the online Camtasia Preclass video. Click on it to be sure it works on your computer.
Once you see the video on your screen, click on the "play" arrow to begin the video.
The placeholder video is done from my office; the normal lecture will be done in the classroom.

The College of Business at KSU--The College's Home Page

Lecture archive of the 2014 Spring class 

Lecture archive of the 2013 Fall class 

Lecture archive of the 2013 Summer class

Lecture archive of the 2013 Spring class

Lecture archive of the 2012 Fall class

Lecture archive of the 2012 Summer class

Lecture archive of the 2012 Spring class

Lecture archive of the 2011 Fall class

Lecture archive of the 2011 Spring class

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page