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Kent State University |
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EXCELLENCE in Action |
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Phone: 330-672-1266 Fax: 330-672-5006 E-mail: lmarks@kent.edu Home Page: http://www.personal.kent.edu/~lmarks For Information About Larry Marks -- Marks Information Page |
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To contact me: |
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Course Details—MKTG 35035 |
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Detailed information about the course and the course calendar in Word document format for the 2010 Summer class. |
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Detailed information Attitude Models |
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Because each assignment has different weights, it can be hard to determine your grade to date (and what you will need to do on the rest of the grades to earn a particular overall grade for the course). This link takes you to an Excel spreadsheet that will help you determine where you stand in the course. |
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If you are interested in learning more about Psychographic Segmentation, the following websites will be helpful: For VALS2 -- http://www.strategicbusinessinsights.com/vals/presurvey.shtml For Demogeographic segmentation--PRIZM — http://www.clusterbigip1.claritas.com/MyBestSegments/Default.jsp?ID=20 |
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Information related to Segmentation Research |
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An example of the Original and the Extended Fishbein Attitude Model
Click here to download a spreadsheet with the calculations http://www.personal.kent.edu/~lmarks/MKTG35035/attitudeexample.xls |
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Word and PDF document versions of the class lectures which can be downloaded and used to take lecture notes |
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Course Lecture Outline — Word version Course Lecture Outline — PDF version |
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Required textbook Babin and Harris CB 1st edition, 2009 |
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After lectures are given, a version of the lecture is available on iTunes U. At this site, students can choose to listen to the lecture from the site or to download the lecture to their own computer or iPod. |
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Within 24 hours of the lecture, a video archive version of the lecture is available (often this will be available the same day as the lecture). At this site, students can choose to watch the lecture as it was given in class. |
