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Welcome to Dr. Larry Marks'

 EXCELLENCE in Action
Marketing 25010--2015 FALL Course Page 
Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.   Notes:
1.  The Camtasia Video lectures should open on both PCs and Macs.  
2.  In some rare cases when there is a technical problem, the video posted may be a .wmv file.  These files  require Windows Media Player.
3.  The iTunes Audio Lectures require iTunes on your computer (this is a free download from  http://www.apple.com/itunes/download/). Go to http://itunes.kent.edu log into iTunes U using your Flashline username and password, Click on the College of Business Administration,  then Marketing, then click on the MKTG 25010 Lectures tab.  Finally, click on the Lecture of interest.  NOTE: There is also a video version on iTunes U.
4.  The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
5.  For "general information" about the class, click on http://www.personal.kent.edu/~lmarks

Date of the Lecture Links to an .mp4 video, an .mp3 audio, and a .wma audio Version of the Lecture
 (support for itunes.kent.edu have ENDED; links are now to video.kent.edu and to and to a Windows Media Player file)		 CAMTASIA Video Version of the Lecture
Click on the Lecture link below
 ( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.  Click on the link below for the Camtasia version OR click on itunes.kent.edu for an iTunes video version.)
 Lecture 27, December 9, 2015 iTunes is down.  
Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 27
Chapter 20 - Personal Selling and Sales Management
Chapter 19 - Social Media Marketing (finish)
NOTE  1:  This lecture completes the material for Mini-test 13 AND the FINAL EXAM.  
Mini-test 13 covers Lecture 26 and 27 and the textbook from page 482 to page 557.
NOTE 2: We had problems in the classroom and so today's lecture is a bit.
 Lecture 26, December 7, 2015 iTunes is down.  
Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 26
Chapter 19 - Social Media Marketing
Chapter 18 - Advertising, Sales Promotions, and Public Relations (finish)
 Lecture 25, December 2, 2015 iTunes is down.  
Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 25
Chapter 18 - Advertising, Sales Promotions, and Public Relations
Chapter 17 - Integrated Marketing Communication and Direct Marketing (finish)
NOTE:  This lecture completes the material for Mini-test 12.  It covers Lecture 23, 24 and 25 and the textbook from page 410 to page 482.
 Lecture 24, November 30, 2015 iTunes is down.  
Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 24
Chapter 17 - Integrated Marketing Communication and Direct Marketing
 Lecture 23, November 23, 2015 iTunes is down.  
Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 23
Chapter 16 - Retailing and Wholesaling (Finish)

No class on Wednesday. Have a good Thanksgiving!
 Lecture 22, November 18, 2015 iTunes is down.  
Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 22
Chapter 15 - Managing Marketing Channels and Supply Chains (Finish)
NOTE:  This lecture completes the material for Mini-test 11.  It covers Lecture 21 and 22 and the textbook from the middle of page 363 to page 409.
 Lecture 21, November 16, 2015 iTunes is down.  
Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 21
Chapter 15 - Managing Marketing Channels and Supply Chains
Chapter 14 - Setting the Final Price (Finish)
NOTE:  The AUDIO gets a bit fuzzy near the end of this lecture.
 Lecture 20, November 9, 2015 iTunes is down.  
Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 20
Chapter 14 - Setting the Final Price
Chapter 13 - Building the Price Foundation (Finish)
NOTE:  This lecture completes the material for Mini-test 10.  It covers Lecture 20 and the textbook from page 341 to the top of page 363
 Lecture 19, November 4, 2015 iTunes is down.  
Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 19
Chapter 13 - Building the Price Foundation (Continued)
NOTE: This lecture completes the material for Mini-test 9. It  covers Lectures 18 and 19 (including Marketing in the News) and the textbook from page 300 to page 341.
 Lecture 18, November 2, 2015 iTunes is down.  
Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 18
Chapter 13 - Building the Price Foundation
Chapter 12 - Managing Services (Finish)
 Lecture 17, October 28, 2015 iTunes is down.  
Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 17
Chapter 12 - Managing Services
Chapter 11- Managing Products and Brands (Finish)
NOTE: This lecture completes the material for Mini-test 8. It  covers Lectures 16 and 17 (including Marketing in the News) and the textbook from 270 to page 299.
 Lecture 16, October 26, 2015 iTunes is down.  
Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 16
Chapter 11- Managing Products and Brands
 Lecture 15, October 21, 2015 iTunes is down.  
Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 15
Chapter 10 - Developing New Products and Services (Finish)
NOTE 1: This lecture completes the material for Mini-test 7. It  covers Lectures 14 and 15 (including Marketing in the News) and the textbook from the middle of  page 240 to page 269.
NOTE 2: This BEGINS the material that will be coved on the FINAL exam.
 Lecture 14, October 19, 2015 iTunes is down.  
Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 14
Chapter 10 - Developing New Products and Services
Chapter 9 - Market Segmentation, Targeting, and Positioning (Finish)
 Lecture 13, October 14, 2015 iTunes is down.  
Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 13
Chapter 9 - Market Segmentation, Targeting, and Positioning (Continue)
NOTE 1: This lecture completes the material for Mini-test 6. It will cover Lectures 12 and 13 (including Marketing in the News) and the textbook from page 200 to the middle of page 240.
NOTE 2:  This concludes the material that will be covered on the midterm exam.  The midterm will cover Lectures 1 to 13 (without any Marketing in the News questions) and the Textbook from page 1 to the middle of page 240,  which is what is covered in mini-test 1 to 6.
REVIEW this material with the REVIEW TESTS on the class website.
 Lecture 12, October 12, 2015 iTunes is down.  
Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 12
Chapter 9 - Market Segmentation, Targeting, and Positioning
Chapter 8 - Marketing Research (Finish)
 Lecture 11, October 7, 2015 iTunes is down for now.  So, for now
click here for Video Kent audio in .mp3 format
 or video in .mp4 format
or here for audio in .wma format		 Lecture 11
Chapter 8 - Marketing Research
Chapter 7 - Understanding and Reaching Global Consumer and Markets (Finish)
NOTE: This lecture completes the material for Mini-test5. It will cover Lectures 10 and 11 (including Marketing in the News) and the textbook from  page 153 to page 199.
 Lecture 10, October 5, 2015 iTunes is down for now.  So, for now
click here for KSUTube audio in .mp3 format
 or video in .mp4 format
or here for audio in .wma format		 Lecture 10
Chapter 7 - Understanding and Reaching Global Consumer and Markets
Chapter 6 - Understanding Organizations as Customers (Finish)
 Lecture 9, September 30, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 9
Chapter 6 - Understanding Organizations as Customers
Chapter 5 - Understanding Consumer Behavior (Finish)
NOTE: This lecture completes the material for Mini-test 4. It will cover Lectures 8 and 9 (including Marketing in the News) and the textbook from the middle of page 121 to page 152.
 Lecture 8, September 28, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 8
Chapter 5 - Understanding Consumer Behavior (Continued)
 Lecture 7, September 23, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 7
Chapter 5 - Understanding Consumer Behavior (Continued)
NOTE: This lecture completes the material for Mini-test 3. It will cover Lectures 6 and 7 (including Marketing in the News) and the textbook from the top of page 94 to the middle of page 121.
 Lecture 6, September 21, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 6
Chapter 5 - Understanding Consumer Behavior
Chapter 4 - Ethicial and Social Responsibility in Marketing (Finish)
 Lecture 5, September 16, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 5
Chapter 4 - Ethicial and Social Responsibility in Marketing
Chapter 3 - Scanning the Marketing Environment (Finish)
NOTE: This lecture completes the material for Mini-test 2. It will cover Lectures 4 and 5 (including Marketing in the News) and the textbook from the middle of page 32 to the top of page 94.
 Lecture 4, September 14, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 4
Chapter 3 - Scanning the Marketing Environment
Chapter 2 - Marketing and Organizational Strategies (Finish)
 Lecture 3, September 9, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 3
Chapter 2 - Marketing and Organizational Strategies
hapter 1 -- Creating Customer Value through Marketing (Finish)
NOTE: This lecture completes the material for mini-test 1. It will cover Lectures 1, 2, and 3 (including Marketing in the News) and the textbook from page 1 to the middle of page 32.
 Lecture 2, September 2, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 2
Begin Chapter 1 -- Creating Customer Value through Marketing. (continued)

NOTE:  We got a bit better today.  Audio is good, but the "instructor video" does not appear for the first 4 minutes of the Lecture.
 Lecture 1, August 31, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 1
Introduction to the Class and
Begin Chapter 1 -- Creating Customer Value through Marketing.

NOTE:  There was a problem with the audio for the 1st 15 minutes of the lecture.  I have gone back over the lecture to add audio commentary.  It is not perfect.  We will try to do better for Lecture 2.
Pre-class online material
 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Preclass Video
This is a link to the online Camtasia Preclass video. Click on it to be sure it works on your computer.
Once you see the video on your screen, click on the "play" arrow to begin the video.
The placeholder video is done from my office; the normal lecture will be done in the classroom.

The College of Business at KSU--The College's Home Page

Lecture archive of the 2015 Summer class 

Lecture archive of the 2015 Spring class 

Lecture archive of the 2014 Fall class 

Lecture archive of the 2014 Summer class 

Lecture archive of the 2014 Spring class 

Lecture archive of the 2013 Fall class 

Lecture archive of the 2013 Summer class

Lecture archive of the 2013 Spring class

Lecture archive of the 2012 Fall class

Lecture archive of the 2012 Summer class

Lecture archive of the 2012 Spring class

Lecture archive of the 2011 Fall class

Lecture archive of the 2011 Spring class

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page