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Welcome to Dr. Larry Marks'

 EXCELLENCE in Action
Marketing 25010--2016 SPRING Course Page 
Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.  Notes:
1.  The Camtasia Video lectures should open on both PCs and Macs.  
2.  In some rare cases when there is a technical problem, the video posted may be a .wmv file.  These files  require Windows Media Player.
3.  The Video Kent site has audio and video that should work on any devices.
4.  The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
5.  For "general information" about the class, click on http://www.personal.kent.edu/~lmarks

Date of the Lecture Links to an .mp4 video, an .mp3 audio, and a .wma audio Version of the Lecture
 (links are to video.kent.edu and to and to a Windows Media Player file)		 CAMTASIA Video Version of the Lecture
Click on the Lecture link below
 ( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.  Click on the link below for the Camtasia version OR click on the middle column for .mp4 video)
 Lecture 28, May 2, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 28
Chapter 20 - Personal Selling and Sales Management (Finish)
Note 1:  This lecture completes the material for the Final.  I will create Mini-test 14 REVIEW test to cover Lecture 28.  This is NOT GRADED, but will allow you to study this material for the final exam.
 Note 2:  The FINAL EXAM will cover Lecture material from Lecture 14 to Lecture 28.   In the textbook that is page 246 until the end of Chapter 20 (page 557).
 Lecture 27, April 27, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 27
Chapter 20 - Personal Selling and Sales Management (Continued)
Note:  This lecture completes the material for Mini-test 13. It will cover Lectures 26 and 27 (including Marketing in the News) and the textbook from page 507 to the middle of page 544.   This mini-test closes on 5/8 at 11 p.m.
 Lecture 26, April 25, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 26
Chapter 20 - Personal Selling and Sales Management
Chapter 19 - Using Social Media to Connect with Consumers  (finish)
 Lecture 25, April 20, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 25
Chapter 19 - Using Social Media to Connect with Consumers
Chapter 18 - Advertising, Sales Promotions, and Public Relations (finish)
Note:  This lecture completes the material for Mini-test 12. It will cover Lectures 24 and 25 (including Marketing in the News) and the textbook from the  middle of page 449 to page 506.   This mini-test closes on 5/1 at 11 p.m.
 Lecture 24, April 18, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 24
Chapter 18 - Advertising, Sales Promotions, and Public Relations
Chapter 17 - Integrated Marketing Communication and Direct Marketing (finish)
 Lecture 23, April 13, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 23
Chapter 17 - Integrated Marketing Communication and Direct Marketing
Note:  This lecture completes the material for Mini-test 11. It will cover Lectures 22 and 23 (including Marketing in the News) and the textbook from the page 410 to the middle of page 449.   This mini-test closes on 4/24 at 11 p.m.
 Lecture 22, April 11, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 22
Chapter 16 -  Retailing and Wholesaling
 Lecture 21, April 6, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 21
Chapter 15 - Managing Marketing Channels and Supply Chains (Finish)
Note:  This lecture completes the material for Mini-test 10. It will cover Lectures 20 and 21 (including Marketing in the News) and the textbook from the middle of page 357 to page 409.  This mini-test closes on 4/17 at 11 p.m.
 Lecture 20, April 4, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 20
Chapter 15 - Managing Marketing Channels and Supply Chains
Chapter 14 - Arriving at the Final Price (Finish)
 Lecture 19, March 30, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 19
Chapter 14 - Arriving at the Final Price
Chapter 13 - Building the Price Foundation (Finish)
Note:  This lecture completes the material for Mini-test 9. It will cover Lectures 18 and 19 (including Marketing in the News) and the textbook from page 322 to page the middle of page 357.  This mini-test closes on 4/10 at 11 p.m.
 Lecture 18, March 28, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 18
Chapter 13 - Building the Price Foundation
Chapter 12 - Managing Services (Finish)
Note: Chapter 13 begins the material found in Part 2 of the Lecture Notes (available from the class website, the Kent campus bookstore, and Campus Book and Supply).
 Lecture 17, March 16, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 17
Chapter 12 - Managing Services
Note:  This lecture completes the material for Mini-test 8. It will cover Lectures 16 and 17 (including Marketing in the News) and the textbook from the middle of page 283 to 321.  To accommodate Spring Break, Mini-test 8 is not due until Monday, April 4 at 11 p.m.
 Lecture 16, March 14, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 16
Chapter 11 - Managing Products and Brands (Finish)
 Lecture 15, March 9, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 15
Chapter 10 - Developing New Products and Services (finish)
Chapter 11 - Managing Products and Brands
Note:  This lecture completes the material for Mini-test 7. It will cover Lectures 14 and 15 (including Marketing in the News) and the textbook from page 246 to the middle of page 283.
 Lecture 14, March 7, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 14
Chapter 10 - Developing New Products and Services
 Lecture 13, March 2, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 13
Chapter 9 - Segmentation, Targeting, Forecasting (Finish)

NOTE 1: This lecture completes the material for Mini-test 6. It will cover Lectures 12 and 13 (including Marketing in the News) and the textbook from the middle of page 206 to page 245.
NOTE 2:  This concludes the material that will be covered on the midterm exam.  The midterm will cover Lectures 1 to 13 (without any Marketing in the News questions) and the Textbook from page 1 to page 245,  which is what is covered in mini-test 1 to 6.
REVIEW this material with the REVIEW TESTS on the class website.
 Lecture 12, February 29, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 12
Chapter 9 - Segmentation, Targeting, Forecasting
Chapter 8 - Marketing Research (Finish)
 Lecture 11, February 24, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 11
Chapter 8 - Marketing Research
Chapter 7 - Understanding and Reaching Global Consumers and Markets (Finish)
NOTE: This lecture completes the material for mini-test 5. It will cover Lectures 9 and 10 (including Marketing in the News) and the textbook from page 166 to the middle of page 206. 
 Lecture 10, February 22, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 10
Chapter 7 - Understanding and Reaching Global Consumers and Markets (Continued)
 Lecture 9, February 17, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 9
Chapter 7 - Understanding and Reaching Global Consumers and Markets
Chapter 6 - Understanding Organizations as Customers (Finish)
NOTE: This lecture completes the material for mini-test 4. It will cover Lectures 8 and 9 (including Marketing in the News) and the textbook from page 130 to page 165.
 Lecture 8, February 15, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 8
Chapter 6 - Understanding Organizations as Customers
Chapter 5 - Understanding Consumer Behavior
 (Finish)
 Lecture 7, February 10, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 7
Chapter 5 - Understanding Consumer Behavior
 (continued)
NOTE: This lecture completes the material for mini-test 3. It will cover Lectures 6 and 7 (including Marketing in the News) and the textbook from the middle of page 103 to the top of page 130.
 Lecture 6, February 8, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 6
Chapter 5 - Understanding Consumer Behavior
Chapter 4 - Ethics and Social Responsibility in Marketing (finish)
NOTE:  I seem to start off saying "LECTURE 9."  This is, of course, Lecture 6!
 Lecture 5, February 3, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 5
Chapter 4 - Ethics and Social Responsibility in Marketing
Chapter 3 - Scanning the Marketing Environment
(finish)
NOTE: This lecture completes the material for mini-test 2. It will cover Lectures 4 and 5 (including Marketing in the News) and the textbook from the middle of page 39 to the middle of page 103.
 Lecture 4, February 1, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 4
Chapter 3 - Scanning the Marketing Environment
Chapter 2 - Developing Marketing Strategies (finish)
NOTE:  We had technical problems today.  I had to improvise a bit to get the video together.  Things may be a bit "jumpy," but all of the material is here (sorry about the technical issues)
 Lecture 3, January 27, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 3
Chapter 2 - Developing Marketing Strategies
Chapter 1 - Creating Customer Relationships and Value Through Marketing (finish)
NOTE: This lecture completes the material for mini-test 1. It will cover Lectures 1, 2, and 3 (including Marketing in the News) and the textbook from page 1 to the middle of page 39.
 Lecture 2, January 25, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 2
Chapter 1 - Creating Customer Relationships and Value Through Marketing
 Lecture 1, January 20, 2016 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for
audio in .wma format (downloads to play)		 Lecture 1
Introduction to the Class 
NOTE:  We had a computer problem near the end of class, so this only runs about an hour.
Pre-class online material
 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Preclass Video
This is a link to the online Camtasia Preclass video. Click on it to be sure it works on your computer.
Once you see the video on your screen, click on the "play" arrow to begin the video.
The placeholder video is done from my office; the normal lecture will be done in the classroom.

The College of Business at KSU--The College's Home Page

Lecture archive of the 2016 Spring class 

Lecture archive of the 2015 Fall class 

Lecture archive of the 2015 Summer class 

Lecture archive of the 2015 Spring class 

Lecture archive of the 2014 Fall class 

Lecture archive of the 2014 Summer class 

Lecture archive of the 2014 Spring class 

Lecture archive of the 2013 Fall class 

Lecture archive of the 2013 Summer class

Lecture archive of the 2013 Spring class

Lecture archive of the 2012 Fall class

Lecture archive of the 2012 Summer class

Lecture archive of the 2012 Spring class

Lecture archive of the 2011 Fall class

Lecture archive of the 2011 Spring class

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page