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Welcome to Dr. Larry Marks'

 EXCELLENCE in Action
Marketing 25010--2016 Summer Course Page 
Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.  Notes:
1.  The Camtasia Video lectures should open on both PCs and Macs.  
2.  In some rare cases when there is a technical problem, the video posted may be a .wmv file.  These files  require Windows Media Player.
3.  The Video Kent site has audio and video that should work on any devices.
4.  The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
5.  For "general information" about the class, click on http://www.personal.kent.edu/~lmarks

Date of the Lecture Links to an .mp4 video, an .mp3 audio, and a .wma audio Version of the Lecture
 (links are to video.kent.edu and to and to a Windows Media Player file)		 CAMTASIA Video Version of the Lecture
Click on the Lecture link below
 ( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.  Click on the link below for the Camtasia version OR click on the middle column for .mp4 video)
Lecture 18, July 13, 2016
 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 18
Chapter 20 - Personal Selling & Sales Management (finish)

NOTE:  I have posted an UNGRADED Mini-test 9 REVIEW test.  The review test covers Lectures 17 and 18 and the textbook from page 507 to page 557 (the end of Chapter 20).  You can use that to help study for the final exam.
Lecture 17, July 12, 2016
 NOTE - The audio and video after the in-class break have been improved.
Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 17
Chapter 20 - Personal Selling & Sales Management
Chapter 19 - Using Social Media to Connect with Customers  (finish)
Lecture 16, July 11, 2016
 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 16
Chapter 19 - Using Social Media to Connect with Customers
Chapter 18 - Advertising, Sales Promotion and Public Relations
Chapter 17 -  Integrated Marketing Communications and Direct Marketing  (finish)
NOTE:  This completes the material for Mini-test 8. The mini-test will cover Lectures 15 and 16 (including Marketing in the News) and the textbook from the bottom of page 414 to page 506.
Lecture 15, July 7, 2016
 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 15
Chapter 17 -  Integrated Marketing Communications and Direct Marketing
Chapter 16 - Retailing and Wholesaling (finish)
Lecture 14, July 6, 2016
 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 14
Chapter 16 - Retailing and Wholesaling
Chapter 15 - Managing Marketing Channels and Supply Chains (finish)
NOTE:  This completes the material for Mini-test 7. The mini-test will cover Lectures 13 and 14 (including Marketing in the News) and the textbook from the middle of page 341 to page 414.
Lecture 13, July 5, 2016
 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 13
Chapter 14 - Arriving at the Final Price
Chapter 13 - Building the Price Foundation
(finish both chapters)
Lecture 12, June 30, 2016
 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 12
Chapter 13 - Building the Price Foundation
Chapter 12 - Managing Services (finish).
NOTE:  This completes the material for Mini-test 6. The mini-test will cover Lectures 11 and 12 (including Marketing in the News) and the textbook from page 278 to the middle of page 341.
Lecture 11, June 29, 2016
 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 11
Chapter 12 - Managing Services
Chapter 11 - Managing Products and Brands (finish).
Lecture 10, June 28, 2016
 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 10
Chapter 11 - Managing Products and Brands
Chapter 10 - New Products and Services  (finish)
NOTE:  This completes the material for Mini-test 5 AND begins material that will be on the FINAL EXAM.  Mini-test 5 will cover Lectures 9 and 10 (including Marketing in the News) and the textbook from page 228 to page 277.
Lecture 9, June 27, 2016
 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 9
Chapter 10 - New Products and Services
Chapter 9 - Market Segmentation, Targeting, and Positioning
 (finish)
Lecture 8, June 23, 2016
 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 8
Chapter 9 - Market Segmentation, Targeting, and Positioning
Chapter 8 - Marketing Research
 (finish)
NOTE:  This completes the material for Mini-test 4.  It will cover Lectures 7 and 8 (including Marketing in the News) and the textbook from page 160 to page 227.
This COMPLETES the material for the MIDTERM Exam.  It will cover Lectures 1 to 8 (Mini-tests 1 to 4) and the textbook from Page 1 to Page 227.  The midterm will NOT have any Marketing in the News questions.
Lecture 7, June 22, 2016
 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 7
Chapter 8 - Marketing Research
Chapter 7 -  Understanding Global Consumers
Lecture 6, June 21, 2016
 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 6
Chapter 6 - Understanding Organizations as Customers
Chapter 5 - Understanding Consumer Behavior (finish)
NOTE:  This completes the material for Mini-test 3.  It will cover Lectures 5 and 6 (including Marketing in the News) and the textbook from page 115 to page 159.
Lecture 5, June 20, 2016
 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 5
Chapter 5 - Understanding Consumer Behavior (continued)
Lecture 4, June 16, 2016
 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 4
Chapter 5 - Understanding Consumer Behavior
Chapter 4 - Ethics and Social Responsibility in Marketing
Chapter 3 - Scanning the Marketing Environment  (finish)
NOTE:  This completes the material for Mini-test 2.  It will cover Lectures 3 and 4 (including Marketing in the News) and the textbook from page 36 to page 114. 
Lecture 3, June 15, 2016
 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 3
Chapter 3 - Scanning the Marketing Environment
Chapter 2 - Developing Successful Strategies
 (finish) 
Lecture 2, June 14, 2016
 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 2
Chapter 2 - Developing Successful Strategies
Chapter 1 -- Creating Customer Relationships and Value through Marketing. (finish)
 NOTE:  This completes the material for Mini-test 1.  It will cover Lectures 1 and 2 (including Marketing in the News) and the textbook from page 1 to page 35. 
Lecture 1, June 13, 2016
 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Lecture 1
Click the link above to access the online Lecture "Introduction to the Class and Begin Chapter 1 -- Creating Customer Relationships and Value through Marketing."
Pre-class online material
 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Preclass Video
This is a link to the online Camtasia Preclass video. Click on it to be sure it works on your computer.
Once you see the video on your screen, click on the "play" arrow to begin the video.
The placeholder video is done from my office; the normal lecture will be done in the classroom.

The College of Business at KSU--The College's Home Page

Lecture archive of the 2016 Spring class 

Lecture archive of the 2015 Fall class 

Lecture archive of the 2015 Summer class 

Lecture archive of the 2015 Spring class 

Lecture archive of the 2014 Fall class 

Lecture archive of the 2014 Summer class 

Lecture archive of the 2014 Spring class 

Lecture archive of the 2013 Fall class 

Lecture archive of the 2013 Summer class

Lecture archive of the 2013 Spring class

Lecture archive of the 2012 Fall class

Lecture archive of the 2012 Summer class

Lecture archive of the 2012 Spring class

Lecture archive of the 2011 Fall class

Lecture archive of the 2011 Spring class

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page