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Welcome to Dr. Larry Marks'

 EXCELLENCE in Action
MKTG 25010--2016 Fall Course Page 
Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.  Notes:
1.  The Camtasia Video lectures should open on both PCs and Macs.  
2.  In some rare cases when there is a technical problem, the video posted may be a .wmv file.  These files  require Windows Media Player.
3.  The Video Kent site has audio and video that should work on any devices.
4.  The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
5.  For "general information" about the class, click on http://www.personal.kent.edu/~lmarks

Date of the Lecture Audio Versions of the Lecture
 (links are to video.kent.edu and to and to a Windows Media Player file)		 Video Versions of the Lecture
Click on the Lecture link below
 ( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.)
Lecture 28 - December 7, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 28
in Camtasia Format
or in .mp4 format
Chapter 20 - Personal Selling & Sales Management (Finish)
NOTE 1:  This completes the material that will be on Mini-test 13.  It will cover Lectures 27 and 28 and the (including Marketing in the News) and the textbook from the middle of page 552 to page 594.
NOTE 2:  This completes the material that will be on the FINAL EXAM.  The Final Exam will cover Lectures 14 to 28 (with NO Marketing in the News questions) and the textbook from the middle of page 238 to page 594.
NOTE 3:  To prepare for the Final Exam, consider making sue of the REVIEW TESTS for Mini-tests 7 to 13.  These review tests do NOT count in your course grade.
Lecture 27 - December 5, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 27
in Camtasia Format
or in .mp4 format
Chapter 20 - Personal Selling & Sales Management
Chapter 19 - Social Media Marketing  (Finish)
Lecture 26 - November 30, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 26
in Camtasia Format
or in .mp4 format
Chapter 19 - Social Media Marketing
Chapter 18 - Advertising, Sales Promo, & Public Relations (Finish)
NOTE:  This finishes the material that will be on Mini-test 12. It will cover Lectures 24, 25 and 26 (including Marketing in the News) and the textbook from page 444 to the middle of page 552.
Lecture 25 - November 28, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 25
in Camtasia Format
or in .mp4 format
Chapter 18 - Advertising, Sales Promo, & Public Relations
Chapter 17 - Integrated Marketing Communications (IMC) Finish
Lecture 24 - November 21, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 24
in Camtasia Format
or in .mp4 format
Chapter 17 - Integrated Marketing Communications (IMC)
Chapter 16 - Retailing and Wholesaling (finish)
Lecture 23 - November 16, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 23
in Camtasia Format
or in .mp4 format
Chapter 16 - Retailing and Wholesaling
Chapter 15 - Managing Marketing Channels and Supply Chains (finish)
NOTE:  This finishes the material that will be on Mini-test 11. It will cover Lectures 22 and 23 (including Marketing in the News) and the textbook from page 406 to the middle of page 444.
Lecture 22 - November 14, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 22
in Camtasia Format
or in .mp4 format
Chapter 15 - Managing Marketing Channels and Supply Chains
Lecture 21 - November 9, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 21
in Camtasia Format
or in .mp4 format
Chapter 14 - Arriving at a Final Price (Finish)
NOTE:  This finishes the material that will be on Mini-test 10. It will cover Lectures 20 and 21 (including Marketing in the News) and the textbook from the middle of page 357 to page 396.
Lecture 20 - November 7, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 20
in Camtasia Format
or in .mp4 format
Chapter 14 - Arriving at a Final Price
Chapter 13 - Building the Price Foundation (Finish)
Lecture 19 - November 2, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 19
in Camtasia Format
or in .mp4 format
Chapter 13 - Building the Price Foundation
Chapter 12 -  Services Marketing (Finish)
NOTE:  This finishes the material that will be on Mini-test 9. It will cover Lectures 18 and 19 (including Marketing in the News) and the textbook from page 308 to the middle of page 357.
Lecture 18 - October 31, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 18
in Camtasia Format
or in .mp4 format
Chapter 12 -  Services Marketing
Chapter 11 - Managing Products, Services and Brands (Finish)
Lecture 17 - October 26, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 17
in Camtasia Format
or in .mp4 format
Chapter 11 - Managing Products, Services and Brands (continue)
NOTE:  This finishes the material that will be on Mini-test 8.  It will cover Lectures 16 and 17 (including Marketing in the News) and the textbook from page 269 to page to 307.
Lecture 16 - October 24, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 16
in Camtasia Format
or in .mp4 format
Chapter 11 - Managing Products, Services and Brands
Chapter 10 - Developing New Products (finish)
Lecture 15 - October 19, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 15
in Camtasia Format
or in .mp4 format
Chapter 10 - Developing New Products
Chapter 9 - Segmentation, Targeting, Positioning (finish)
NOTE:  This finishes the material that will be on Mini-test 7.  It will cover Lectures 14 and 15 (including Marketing in the News) and the textbook from the middle of page 238 to page 268.
Lecture 14 - October 17, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 14
in Camtasia Format
or in .mp4 format
Chapter 9 - Segmentation, Targeting, Positioning (continued)
NOTE :  This BEGINS the material that will be covered on the  Final Exam.
Lecture 13 - October 12, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 13
in Camtasia Format
or in .mp4 format
Chapter 9 - Segmentation, Targeting, Positioning
Chapter 8 - Marketing Research (finish)
NOTE 1:  This finishes the material that will be on Mini-test 6.  It will cover Lectures 12 and 13 (including Marketing in the News) and the textbook from the bottom of page 187 to the middle of page 238.
Note 2:  This finishes the material for the MIDTERM EXAM.  It will cover Lectures 1 to 13 (without Marketing in the News) and will cover the textbook from Page 1 to the middle of Page 238.
Lecture 12 - October 10, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 12
in Camtasia Format
or in .mp4 format
Chapter 8 - Marketing Research
Chapter 7 - Understanding and Reaching Global Consumers and Markets (Finish)
Lecture 11 - October 5, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 11
in Camtasia Format
or in .mp4 format
Chapter 7 - Understanding and Reaching Global Consumers and Markets
NOTE:  This finishes the material that will be on Mini-test 5.  It will cover Lectures 10 and 11 (including Marketing in the News) and the textbook from  page 152 to page 187.
Lecture 10 - October 3, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 10
in Camtasia Format
or in .mp4 format
Chapter 6 - Understanding Organizations as Customers
Chapter 5 - Understanding Consumer Behavior (finish).
Lecture 9 - September 28, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 9
in Camtasia Format
or in .mp4 format
Chapter 5 - Understanding Consumer Behavior (continued).
NOTE:  This finishes the material that will be on Mini-test 4.  It will cover Lectures 8 and 9 (including Marketing in the News) and the textbook from the middle of page 129 to page 149.
Lecture 8 - September 26, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 8
in Camtasia Format
or in .mp4 format
Chapter 5 - Understanding Consumer Behavior (continued).
Lecture 7 - September 21, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 7
in Camtasia Format
or in .mp4 format
Chapter 5 - Understanding Consumer Behavior
Chapter 4 - Ethics and Marketing  (finish)
NOTE:  This finishes the material that will be on Mini-test 3.  It will cover Lectures 6 and 7 (including Marketing in the News) and the textbook from the middle of page 88 to the top of page 129.
Lecture 6 - September 19, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 6
in Camtasia Format
in .mp4 format
Chapter 4 - Ethics and Marketing
Chapter 3 -- Scanning the Marketing Environment (finish)
Lecture 5 - September 14, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 5
in Camtasia Format
in .mp4 format
Chapter 3 -- Scanning the Marketing Environment (continued)
NOTE:  This finishes the material that will be on Mini-test 2.  It will cover Lectures 4 and 5 (including Marketing in the News) and the textbook from page 32 to the middle of page 88.
Lecture 4 - September 12, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 4
in Camtasia Format
in .mp4 format
Chapter 3 -- Scanning the Marketing Environment (begin)
Chapter 2 -- Developing Successful Organizational and Marketing Strategies  (Finish).
Lecture 3 - September 7, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 3
in Camtasia Format
in .mp4 format
Chapter 2 -- Developing Successful Organizational and Marketing Strategies
Chapter 1 -- Creating Customer Value through Marketing (Finish)
NOTE:  This finishes the material that will be on Mini-test 1.  It will cover Lectures 1, 2, and 3 (including Marketing in the News) and the textbook from page 1 to page 31.
Lecture 2 - August 31, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 2
in Camtasia Format
in .mp4 format
Begin Chapter 1 -- Creating Customer Value through Marketing.
Lecture 1 - August 29, 2016 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 1
in Camtasia Format
in .mp4 format
Introduction to the Class and
Begin Chapter 1 -- Creating Customer Value through Marketing.
Pre-class online material
 Click here for Video Kent audio in .mp3 format,
 or here for video in .mp4 format (streaming or downloadable),
or here for audio in .wma format		 Preclass Video
This is a link to the online Camtasia Preclass video. Click on it to be sure it works on your computer.
Once you see the video on your screen, click on the "play" arrow to begin the video.
The placeholder video is done from my office; the normal lecture will be done in the classroom.

The College of Business at KSU--The College's Home Page

Lecture archive of the 2016 Summer class 

Lecture archive of the 2016 Spring class 

Lecture archive of the 2015 Fall class 

Lecture archive of the 2015 Summer class 

Lecture archive of the 2015 Spring class 

Lecture archive of the 2014 Fall class 

Lecture archive of the 2014 Summer class 

Lecture archive of the 2014 Spring class 

Lecture archive of the 2013 Fall class 

Lecture archive of the 2013 Summer class

Lecture archive of the 2013 Spring class

Lecture archive of the 2012 Fall class

Lecture archive of the 2012 Summer class

Lecture archive of the 2012 Spring class

Lecture archive of the 2011 Fall class

Lecture archive of the 2011 Spring class

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page