KSU logo
Welcome to Dr. Larry Marks'

 EXCELLENCE in Action
MKTG 25010--2017 Fall Course Page 
Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.  Notes:
1.  The Camtasia Video lectures should open on both PCs and Macs.  The Camtasia video has a Table of Contents and each segment has its own time stamp.  The video window can be made full screen.  
2.  In some rare cases when there is a technical problem, the video posted may be a .wmv file.  These files  require Windows Media Player.
3.  The Video Kent site has audio and video that should work on any devices. These can be viewed in streaming format, or you can  DOWNLOAD these files.  To download the .mp4 video or .mp3 audio, you must log into the site using your Flashine ID and password.
4.  The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
5.  To see a video about how to access and use the audio and video lectures, click here.
6.  For "general information" about the class, click on http://www.personal.kent.edu/~lmarks

Date of the Lecture Audio Versions of the Lecture
 (links are to video.kent.edu and to and to a Windows Media Player file)		 Video Versions of the Lecture
Click on the Lecture link below
 ( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.)
Lecture 28 - December 6, 2017 Web-based students....Please do a course evaluation before December 10.  You can get to the click from the class web site.

 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format		 Lecture 28
Video in Camtasia Format
Video in .mp4 format
Chapter 20 - Personal Selling and Sales Management (finish)

Note 1:  This lecture ends the material for MINI-TEST 13.  
This mini-test covers Lectures 27 and 28 (including Business/Marketing in the New) and  the textbook from the middle of page 504 to page 557 (the end of Chapter 20).
It closes on Sunday, December 10 at midnight.

Note 2:  This is the end of the material for the FINAL EXAM.
The final covers  Lecture material from Lecture 14 to Lecture 28.
In the textbook that is the middle of page 238 to page 557 (the end of Chapter 20).
This is what is covered in mini-tests 7 through 13 (without any Marketing in the News questions on the final).
Lecture 27 - December 4, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 27
Video in Camtasia Format
Video in .mp4 format
Chapter 20 - Personal Selling and Sales Management
Chapter 19 - Social Media Marketing (finish)
Lecture 26 - November 29, 2017
Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format		 Lecture 26
Video in Camtasia Format
Video in .mp4 format
Chapter 19 - Social Media Marketing
Chapter 18 - Advertising, Sales Promotion, and Public Relations (finish)
Note:  This lecture ends the material for MINI-TEST 12.  
This mini-test covers Lectures 24, 25 AND 26 (including Business/Marketing in the New) and  the textbook from page 440 to the middle of page 504.
It closes on Sunday, December 10 at midnight.
Lecture 25 - November 27, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 25
Video in Camtasia Format
Video in .mp4 format
Chapter 17 - Integrated Marketing Communications (IMC) and Direct Marketing (finish); Chapter 18 - Advertising, Sales Promotion, and Public Relations
Lecture 24 - November 20, 2017 For this lecture, we had some tech problems.  It is shorter than a usual lecture, but otherwise should be fine.
Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format		 Lecture 24
Video in Camtasia Format
Video in .mp4 format
Chapter 17 - Integrated Marketing Communications (IMC) and Direct Marketing
Lecture 23 - November 15, 2017 NOTE: ON THIS LECTURE, I MISTAKEN SAY IT IS LECTURE 22 AND NOVEMBER 13!!
But, this does link to the CORRECT Lecture.
Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format		 Lecture 23
NOTE: ON THIS LECTURE, I MISTAKEN SAY IT IS LECTURE 22 AND NOVEMBER 13!!
But, this does link to the CORRECT Lecture.
 Video in Camtasia Format
Video in .mp4 format
Chapter 16 - Retailing and Wholesaling (finish)
Note:  This lecture ends the material for MINI-TEST 11.  
This mini-test covers Lectures 22 and 23 (including Business/Marketing in the New) and  the textbook from the middle of page 392 to page 439.
It closes on WEDNESDAY, November 29 at midnight [which takes into consideration the Thanksgiving break].
Lecture 22 - November 13, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 22
Video in Camtasia Format
Video in .mp4 format
Chapter 16 - Retailing and Wholesaling
Chapter 15 - Managing Marketing Channels (finish) 
Lecture 21 - Noevmber 8, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 21
Video in Camtasia Format
Video in .mp4 format
Chapter 15 - Managing Marketing Channels
Chapter 14 - Setting the Final Price(finish)

Note:  This lecture ends the material for MINI-TEST 10.  
This mini-test covers Lectures 20 and 21 (including Business/Marketing in the New) and  the middle of page 341 to the middle of page 392.
It closes on Sunday, November 19 at midnight.
Lecture 20 - Noevmber 6, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 20
Video in Camtasia Format
Video in .mp4 format
Chapter 14 - Setting the Final Price
Chapter 13 - Building the Price Foundation (finish)
Lecture 19 - Noevmber 1, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 19
Video in Camtasia Format
Video in .mp4 format
Chapter 13 - Building the Price Foundation
Chapter 12 - Managing Services (finish)

Note:  This lecture ends the material for MINI-TEST 9.  
This mini-test covers Lectures 18 and 19 (including Business/Marketing in the New) and the Textbook from page 298 to the middle of page 341.
It closes on Sunday, November 12 at midnight.
Lecture 18 - October 30, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 18
Video in Camtasia Format
Video in .mp4 format

Chapter 12 - Managing Services
Lecture 17 - October 25, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 17
Video in Camtasia Format
Video in .mp4 format

Chapter 11 - Managing Products and Brands  (Finish)
 Note:  This lecture ends the material for MINI-TEST 8.  
This mini-test covers Lectures 16 and 17 (including Business/Marketing in the New) and the Textbook from the middle of page 255 to page 297.
It closes on Sunday, November 5 at midnight.
Lecture 16 - October 23, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 16
Video in Camtasia Format
Video in .mp4 format

Chapter 11 - Managing Products and Brands
Chapter 10 - New Product Development (Finish)
Lecture 15 - October 18, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 15
Video in Camtasia Format
Video in .mp4 format

Chapter 10 - New Product Development
 Note:  This lecture ends the material for MINI-TEST 7.  
This mini-test covers Lectures 14 and 15 (including Business/Marketing in the New) and the Textbook from page 233 to the middle of page 255.
It closes on Sunday, October 29 at midnight.
Lecture 14 - October 16, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 14
Video in Camtasia Format
Video in .mp4 format

Chapter 9 - Segmentation, Target Marketing, Positioning, and Forecasting  (Finished)
BEGIN MATERIAL FOR THE FINAL EXAM ---^ ^---BEGIN MATERIAL FOR THE FINAL EXAM
Lecture 13 - October 11, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 13
Video in Camtasia Format
Video in .mp4 format

Chapter 9 - Segmentation, Target Marketing, Positioning, and Forecasting
Note 1:  This lecture ends the material for MINI-TEST 6.  
This mini-test covers Lectures 12 and 13 (including Business/Marketing in the New) and the Textbook from page 192 to the top of page 233.
It closes on Sunday, October 22 at midnight.

Note 2:  This ALSO ends the material for the midterm exam. The midterm will cover Lectures 1 to 13 and the Textbook from page 1 to the tops of  page 233, WITH NO Business/Marketing in the News questions.
Lecture 12 - October 9, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 12
Video in Camtasia Format
Video in .mp4 format

Chapter 8 - Marketing Research (Finish)
Lecture 11 - October 4, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 11
Video in Camtasia Format
Video in .mp4 format
Chapter 7 - Global Marketing (Finish)

Note 1:  This lecture ends the material for MINI-TEST 5.  
This mini-test covers Lectures 10 and 11 (including Business/Marketing in the New) and the Textbook from the middle of page 147 to page 191.
It closes on Sunday, October 15 at midnight.

Note 2:  .  For MKTG 25010 midterm grades will be based on the first 5 mini-tests, which are worth approximately 19% of the final course grade.
Lecture 10 - October 2, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 10
Video in Camtasia Format
Video in .mp4 format
Chapter 7 - Global Marketing
Chapter 6 - Understanding Organizations as Consumers  (Finish)
Lecture 9 - September 27, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 9
Video in Camtasia Format
Video in .mp4 format
Chapter 6 - Understanding Organizations as Consumers
Chapter 5 - Understanding Consumer Behavior (Finish)

Note:  This lecture ends the material for MINI-TEST 4.  
This mini-test covers Lectures 8 and 9 (including Business/Marketing in the New) and the Textbook from page 120 to the middle of page 147.
It closes on Sunday, October 8 at midnight.
Lecture 8 - September 25, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 8
Video in Camtasia Format
Video in .mp4 format
Chapter 5 - Understanding Consumer Behavior (Continued)
Lecture 7 - September 20, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 7
Video in Camtasia Format
Video in .mp4 format
Chapter 5 - Understanding Consumer Behavior
Chapter 4 - Ethical and Social Responsibility in Marketing (Finish)
Note:  This lecture ends the material for MINI-TEST 3.  
This mini-test covers Lectures 6, and 7 (including Business/Marketing in the New) and the Textbook from page 81 to page 119.
It closes on Sunday, October 1 at midnight.
Lecture 6 - September 18, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 6
Video in Camtasia Format
Video in .mp4 format
Chapter 4 - Ethical and Social Responsibility in Marketing
Chapter 3 - Scanning the Marketing Environment (Finish)
Lecture 5 - September 13, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 5
Video in Camtasia Format
Video in .mp4 format
Chapter 3 - Scanning the Marketing Environment (Continued)
Note:  This lecture ends the material for MINI-TEST 2.  
This mini-test covers Lectures 4, and 5 (including Business/Marketing in the New) and the Textbook from page 31 to page 81. [It does not include Appendix A, if your textbook shows that material]
It CLOSES on Sunday, September 24 at midnight.
Lecture 4 - September 11, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 4
Video in Camtasia Format
Video in .mp4 format
Chapter 3 - Scanning the Marketing Environment
Chapter 2 - Organizational and Marketing Strategies  (finished)
Lecture 3 - September 6, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 3
Video in Camtasia Format
Video in .mp4 format
Chapter 2 - Organizational and Marketing Strategies
Chapter 1 - Customer Value & Marketing (finished)

Note:  This lecture ends the material for MINI-TEST 1.  This mini-test covers Lectures 1, 2, and 3 (including Business/Marketing in the New) and the Textbook from page 1 to the top of page 31.
It CLOSES on Sunday, September 17 at midnight.
Lecture 2 - August 30, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 2
Video in Camtasia Format
Video in .mp4 format
Chapter 1 - Customer Value & Marketing
Lecture 1 - August 28, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 1
Video in Camtasia Format
Video in .mp4 format
Introduction to the Class and Video Guest Lecturers
Pre-class online material
 Click here for audio in .wma format
or here for  audio in .mp3 format.		 Preclass Video
This is a link to the online Camtasia Preclass video. Click on it to be sure it works on your computer.
Once you see the video on your screen, click on the "play" arrow to begin the video.
OR hefe for video in .mp4 format
The placeholder video is done from my office; the normal lecture will be done in the classroom.

The College of Business at KSU--The College's Home Page

Lecture archive of the 2016 Fall class

Lecture archive of the 2016 Summer class 

Lecture archive of the 2016 Spring class 

Lecture archive of the 2015 Fall class 

Lecture archive of the 2015 Summer class 

Lecture archive of the 2015 Spring class 

Lecture archive of the 2014 Fall class 

Lecture archive of the 2014 Summer class 

Lecture archive of the 2014 Spring class 

Lecture archive of the 2013 Fall class 

Lecture archive of the 2013 Summer class

Lecture archive of the 2013 Spring class

Lecture archive of the 2012 Fall class

Lecture archive of the 2012 Summer class

Lecture archive of the 2012 Spring class

Lecture archive of the 2011 Fall class

Lecture archive of the 2011 Spring class

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page