L J Marks Principles of Marketing online on the web

	Welcome to Dr. Larry Marks'
EXCELLENCE in Action	MKTG 25010--2017 Summer Course Page

Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.

Notes:
1. The Camtasia Video lectures should open on both PCs and Macs. The Camtasia video has a Table of Contents and each segment has its own time stamp. The video window can be made full screen.
2. In some rare cases when there is a technical problem, the video posted may be a .wmv file. These files require Windows Media Player.
3. The Video Kent site has audio and video that should work on any devices. These can be viewed in streaming format, or you can DOWNLOAD these files. To download the .mp4 video or .mp3 audio, you must log into the site using your Flashine ID and password.
4. The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
5. To see a video about how to access and use the audio and video lectures, click here.
6. For "general information" about the class, click on http://www.personal.kent.edu/~lmarks

Date of the Lecture	Audio Versions of the Lecture (links are to video.kent.edu and to and to a Windows Media Player file)	Video Versions of the Lecture Click on the Lecture link below ( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.)
Lecture 18, July 12, 2017	Click here for the Lecture in .mp3 audio only format at Video Kent, or here for or here for audio in .wma format	Lecture 18 in Camtasia Format in .mp4 format Chapter 20 - Personal Selling and Sales Management (finished) NOTE 1: This completes the material for Mini-test 9 REVIEW ONLY (ungraded). It covers Lectures 17 and 18 and the textbook from page 481 to page 557 (the end of Chapter 20). NOTE 2: This ends the material that will be on the FINAL EXAM. The Final will cover Lectures 9 to 18 and the textbook from page 1 to page 222 to page 557 with NO Marketing in the News questions. This is the material that was covered in Mini-test 5 through Mini-test 9 REVIEW ONLY.
Lecture 17, July 11, 2017	Click here for the Lecture in .mp3 audio only format at Video Kent, or here for or here for audio in .wma format	Lecture 17 in Camtasia Format in .mp4 format Chapter 20 - Personal Selling and Sales Management Chapter 19 - Using Social Media to Connect with Consumers Chapter 18 - Advertising, Sales Promotions, and Public Relations (finished)
Lecture 16, July 10, 2017	Click here for the Lecture in .mp3 audio only format at Video Kent, or here for or here for audio in .wma format	Lecture 16 in Camtasia Format in .mp4 format Chapter 18 - Advertising, Sales Promotions, and Public Relations Chapter 17- Integrated Marketing Communication and Direct Marketing Chapter 16 - Retailing and Wholesaling (finished) Note: This completes the material for Mini-test 8. Mini-test 8 covers Lectures 15 and 16 (including Marketing in the News), and the text from the bottom of page 396 to the top of page 481. This mini-test will CLOSE on Wednesday, July 12 at midnight.
Lecture 15, July 6, 2017	Click here for the Lecture in .mp3 audio only format at Video Kent, or here for or here for audio in .wma format	Lecture 15 in Camtasia Format in .mp4 format Chapter 16 - Retailing and Wholesaling Chapter 15 - Managing Marketing Channels and Supply Chains (finished)
Lecture 14, July 5, 2017	Click here for the Lecture in .mp3 audio only format at Video Kent, or here for or here for audio in .wma format	Lecture 14 in Camtasia Format in .mp4 format Chapter 15 - Managing Marketing Channels and Supply Chains Chapter 14 -- Arriving at the Final Price (finished) Note: This completes the material for Mini-test 7. Mini-test 7 covers Lectures 13 and 14 (including Marketing in the News), and the text from page 322 to page 396. This mini-test will CLOSE on Sunday, July 9 at midnight.
Lecture 13, July 3, 2017	Click here for the Lecture in .mp3 audio only format at Video Kent, or here for or here for audio in .wma format	Lecture 13 in Camtasia Format in .mp4 format Chapter 14 -- Arriving at the Final Price Chapter 13 -- Building the Price Foundation (finished)
Lecture 12, June 29, 2017	Click here for the Lecture in .mp3 audio only format at Video Kent, or here for or here for audio in .wma format	Lecture 12 in Camtasia Format in .mp4 format Chapter 12 -- Managing Services Note: This completes the material for Mini-test 6. Mini-test 6 covers Lectures 11 and 12 (including Marketing in the News), and the text from page 270 to page 321. This mini-test will CLOSE on Wenesday, July 5 at midnight.
Lecture 11, June 28, 2017	Click here for the Lecture in .mp3 audio only format at Video Kent, or here for or here for audio in .wma format	Lecture 11 in Camtasia Format in .mp4 format Chapter 11 -- Managing Products and Brands
Lecture 10, June 27, 2017	Click here for the Lecture in .mp3 audio only format at Video Kent, or here for or here for audio in .wma format	Lecture 10 in Camtasia Format in .mp4 format Chapter 10 - Developing New Products and Services Chapter 9 - Segmentation, Targeting, and Positioning (finish) Note 1: This completes the material for Mini-test 5. Mini-test 5 covers Lectures 9 and 10, and the text from page 222 to page 269. This mini-test will CLOSE on Sunday, July 2 at midnight. Note 2: This begins the material that will be on the Final Exam.
Lecture 9, June 26, 2017	Click here for the Lecture in .mp3 audio only format at Video Kent, or here for or here for audio in .wma format	Lecture 9 in Camtasia Format in .mp4 format Chapter 9 - Segmentation, Targeting, and Positioning
Lecture 8, June 22, 2017	Click here for the Lecture in .mp3 audio only format at Video Kent, or here for or here for audio in .wma format	Lecture 8 in Camtasia Format in .mp4 format Chapter 8 - Marketing Research for Action Chapter 7 - Global Consumers & Markets (Finish) NOTE 1: This completes the material for Mini-test 4. It will cover Lectures 7 and 8 (including Marketing in the News) and the textbook from the bottom of page 145 to page 221. This mini-test will CLOSE on Tuesday, June 27 at midnight. NOTE 2: This ends the material that will be on the MIDTERM EXAM. The Midterm will cover Lectures1 to 8 and the textbook from page 1 to page 221 with NO Marketing in the News questions.
Lecture 7, June 21, 2017	Click here for the Lecture in .mp3 audio only format at Video Kent, or here for or here for audio in .wma format	Lecture 7 in Camtasia Format in .mp4 format Chapter 7 - Global Consumers & Markets Chapter 6 - Organizations as Customers (Finish)
Lecture 6, June 20, 2017	Click here for the Lecture in .mp3 audio only format at Video Kent, or here for or here for audio in .wma format	Lecture 6 in Camtasia Format in .mp4 format Chapter 6 - Organizations as Customers Chapter 5 - Consumer Behavior (part 2) NOTE: This completes the material for Mini-test 3. It will cover Lectures 5 and 6 (including Marketing in the News) and the textbook from page 110 to page 145. This mini-test will CLOSE on Sunday, June 25 at midnight.
Lecture 5, June 19, 2017	Click here for the Lecture in .mp3 audio only format at Video Kent, or here for or here for audio in .wma format	Lecture 5 in Camtasia Format in .mp4 format Chapter 5 - Consumer Behavior (part 1)
Lecture 4, June 15, 2017	Click here for the Lecture in .mp3 audio only format at Video Kent, or here for or here for audio in .wma format	Lecture 4 in Camtasia Format in .mp4 format Chapter 4 - Marketing Ethics Chapter 3 - Scanning the Marketing Environment (finish) NOTE: This completes the material for Mini-test 2. It will cover Lectures 3 and 4 (including Marketing in the News) and the textbook from page 38 to page 109.
Lecture 3, June 14, 2017	Click here for the Lecture in .mp3 audio only format at Video Kent, or here for or here for audio in .wma format	Lecture 3 in Camtasia Format in .mp4 format Chapter 3 - Scanning the Marketing Environment Chapter 2 - Marketing and Organizational Strategies (finish)
Lecture 2, June 13, 2017	Click here for the Lecture in .mp3 audio only format at Video Kent, or here for or here for audio in .wma format	Lecture 2 in Camtasia Format in .mp4 format Chapter 2 - Marketing and Organizational Strategies Chapter 1 -- Creating Customer Relationships and Value through Marketing. (finish) NOTE: This completes the material for Mini-test 1. It will cover Lectures 1 and 2 (including Marketing in the News) and the textbook from page 1 to page 38.
Lecture 1 - June 12, 2017	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 1 in Camtasia Format in .mp4 format Introduction to the Class and Begin Chapter 1 -- Creating Customer Value through Marketing.
Pre-class online material	Click here for audio in .wma format or here for audio in .mp3 format.	Preclass Video This is a link to the online Camtasia Preclass video. Click on it to be sure it works on your computer. Once you see the video on your screen, click on the "play" arrow to begin the video. OR here for video in .mp4 format from video.kent.edu The placeholder video is done from my office; the normal lecture will be done in the classroom.