KSU logo
Welcome to Dr. Larry Marks'

 EXCELLENCE in Action
MKTG 25010--2018 Fall Course Page 
Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.
The class details are available from Blackboard (https://learn.kent.edu/). Notes:
1.  The Camtasia Video lectures should open on both PCs and Macs.  The Camtasia video has a Table of Contents and each segment has its own time stamp.  The video window can be made full screen.  
2.  In some rare cases when there is a technical problem, the video posted may be a .wmv file.  These files  require Windows Media Player.
3.  The Video Kent site has audio and video that should work on any devices. These can be viewed in streaming format, or you can  DOWNLOAD these files.  To download the .mp4 video or .mp3 audio, you must log into the site using your Flashine ID and password.
4.  The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
5.  To see a video about how to access and use the audio and video lectures, click here.
6.  For "general information" about the class, click on http://www.personal.kent.edu/~lmarks

Date of the Lecture Audio Versions of the Lecture
 (links are to video.kent.edu and to and to a Windows Media Player file)		 Video Versions of the Lecture
Click on the Lecture link below ( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.)
Lecture 27 - December 5, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 27
 Video in Camtasia Format
Video in .mp4 format
(if the .mp4 is not "ready" try the Camtasia Format)

Chapter 20 - Personal Selling & Sales Managment (partial)
Chapter 19- Social Media Marketing (Finish)

NOTE 1: This concludes the material that will be on Mini-test 13.  It will cover Lectures 26 and 27 to Lecture Notes page 275 (just BEFORE section VIII The Sales Management Process) and the textbook from page 522 to THE END OF CHAPTER 20, page 607  (including Business/Marketing in the News).
It will OPEN "early" on Thursday, December 5 and will CLOSE at MIDNIGHT on Sunday, December 9.

NOTE 2:  This concludes the material for the FINAL EXAM.  It will cover Lectures 14 to 27 (ending with page 275 in the Lecture Notes); Textbook Pages 250 to 607;  Mini-tests 7 to 13 with No Business/Marketing in the News questions.

Final Exam for In-person Students

College of Business Computer Lab

•   Monday, 12/10 from 9 a.m.to 8 p.m.
•   Tuesday, 12/11 from 8 a.m.to 8 p.m.
•   Wednesday, 12/12 from 9 a.m.to 8 p.m.

Final Exam for Web-based Students

Proctorio
Monday, 12/10 from 9 a.m.to Wednesday, 12/12 at 8 p.m.

 
Lecture 26 - December 3, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 26
Video in Camtasia Format
Video in .mp4 format
(if the .mp4 is not "ready" try the Camtasia Format) Chapter 19- Social Media Marketing
Chapter 18 - Advertising, Sales Promotions, and Public Relations (Finish)
Lecture 25 - November 28, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 25
Video in Camtasia Format
Video in .mp4 format
(if the .mp4 is not "ready" try the Camtasia Format)

Chapter 18 - Advertising, Sales Promotions, and Public Relations
Chapter 17 - Integrated Marketing Communications (Finish)
NOTE: This concludes the material that will be on Mini-test 12.  It will cover Lectures 24 and 25 and the textbook from page 448 to the top of page 522 [page correction]  (including Business/Marketing in the News).
It will OPEN by 5 pm on Thursday, November 29 and will CLOSE at MIDNIGHT on Sunday, December 9.
Lecture 24 - November 26, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 24
Video in Camtasia Format
Video in .mp4 format
(if the .mp4 is not "ready" try the Camtasia Format)
Chapter 17 - Integrated Marketing Communications
Chapter 16 -  Retailing and Wholesaling (Finish)
Lecture 23 - November 19, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 23
Video in Camtasia Format
Video in .mp4 format
(if the .mp4 is not "ready" try the Camtasia Format)

Chapter 16 -  Retailing and Wholesaling
Chapter 15 - Managing Marketing Channels & Supply Chains (Finish)
NOTE: This concludes the material that will be on Mini-test 11.  It will cover Lectures 22 and 23 and the textbook from page 398 to page 447  (including Business/Marketing in the News).
It will OPEN by 5 pm on Tuesday, November 20 and will CLOSE at MIDNIGHT on Sunday, December 2.
Lecture 22 - November 14, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 22
Video in Camtasia Format
Video in .mp4 format
(if the .mp4 is not "ready" try the Camtasia Format)

Chapter 15 - Managing Marketing Channels & Supply Chains
Chapter 14 - Arriving at the Final Price (Finish) Note: Mini-test 11 will cover this lecture and Lecture 23, next Monday.
Lecture 21 - November 7, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 21
Video in Camtasia Format
Video in .mp4 format
(if the .mp4 is not "ready" try the Camtasia Format)

Chapter 14 - Arriving at the Final Price
Chapter 13- Building the Price Foundation (finish) NOTE: This concludes the material that will be on Mini-test 10.  It will cover Lectures 20 and 21 and the textbook from page 358 to page 397  (including Business/Marketing in the News).
It will OPEN by 5 pm on Thursday, November 8 and will CLOSE at MIDNIGHT on Sunday, November 18
Lecture 20 - November 5, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 20
Video in Camtasia Format
Video in .mp4 format
(if the .mp4 is not "ready" try the Camtasia Format)

Chapter 13- Building the Price Foundation
Chapter 12 - Services Marketing (Finish) 
Lecture 19 - October 31, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 19
Video in Camtasia Format
Video in .mp4 format
(if the .mp4 is not "ready" try the Camtasia Format)

Chapter 12 - Services Marketing (Continued) NOTE: This concludes the material that will be on Mini-test 9.  It will cover Lectures 18 and 19 and the textbook from the middle of page 313 to page 357  (including Business/Marketing in the News).
It will OPEN by 5 pm on Thursday, November 1 and will CLOSE at MIDNIGHT on Sunday, November 11.
Lecture 18 - October 29, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 18
Video in Camtasia Format
Video in .mp4 format
(if the .mp4 is not "ready" try the Camtasia Format)

Chapter 12 - Services Marketing
Chapter 11 - Managing Products, Services, and Brands (finish) 
Lecture 17 - October 24, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 17
Video in Camtasia Format
Video in .mp4 format
(if the .mp4 is not "ready" try the Camtasia Format)

Chapter 11 - Managing Products, Services, and Brands
NOTE: This concludes the material that will be on Mini-test 8.  It will cover Lectures 16 and 17 and the textbook from  page 275 to the middle of page 313 (including Business/Marketing in the News).
It will OPEN by 5 pm on Thursday, October 25 and will CLOSE at MIDNIGHT on Sunday, November 4.
Lecture 16 - October 22, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 16
Video in Camtasia Format
Video in .mp4 format
(if the .mp4 is not "ready" try the Camtasia Format)

Chapter 10 - New Product Development
(Finish) 
Lecture 15 - October 17, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 15
Video in Camtasia Format
Video in .mp4 format
(if the .mp4 is not "ready" try the Camtasia Format)

 Chapter 10 - New Product Development
Chapter 9 - Market Segmentation, Targeting, and Positioning (Finish) NOTE: This concludes the material that will be on Mini-test 7.  It will  cover Lectures 14 and 15 and the textbook from the middle of page 250 to page 274 (including Business/Marketing in the News).
It will OPEN by 5 pm on Thursday, October 18 and will CLOSE at MIDNIGHT on Sunday, October 28.
Lecture 14 - October 15, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 14
Video in Camtasia Format
Video in .mp4 format
(if the .mp4 is not "ready" try the Camtasia Format)

Chapter 9 - Market Segmentation, Targeting, and Positioning (Continued)  
^----- BEGIN MATERIAL FOR FINAL EXAM  
Lecture 13 - October 10, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 13
Video in Camtasia Format
Video in .mp4 format
(if the .mp4 is not "ready" try the Camtasia Format)

Chapter 9 - Market Segmentation, Targeting, and Positioning
Chapter 8 - Marketing Research  (Finish)

NOTE 1 : This concludes the material that will be on Mini-test 6.  It will  cover Lectures 12 and 13 and the textbook from page 190 to the middle of page 250 (including Business/Marketing in the News).
It will OPEN by 5 pm on Thursday, October 11 and will CLOSE at MIDNIGHT on Sunday, October 21.
NOTE 2:  This ends the material that will be on the MIDTERM Exam.  It will cover Lectures 1 to 13 and the textbook from page 1 to the middle of page 250.
It opens on Wednesday, October 17 and closes on Friday, October 19.
Extensive details are available on the class Blackboard site.  
Lecture 12 - October 8, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 12
Video in Camtasia Format
Video in .mp4 format
(if the .mp4 is not "ready" try the Camtasia Format)

Chapter 8 - Marketing Research
Chapter 7 - Understanding & Reaching Global Consumers and Markets (Finish)
 
Lecture 11 - October 3, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 11
Video in Camtasia Format
Video in .mp4 format
(if the .mp4 is not "ready" try the Camtasia Format)

Chapter 7 - Understanding & Reaching Global Consumers and Markets
Chapter 6 - Understanding Organizations as Customers (Finish)

NOTE: This concludes the material that will be on Mini-test 5.  It will  cover Lectures 10 and 11 and the textbook from page 156 to page 189 (including Business/Marketing in the News).
It will OPEN by 5 pm on Thursday, October 4 and will CLOSE at MIDNIGHT on Monday, October 15 (extended due to Fall break).
 
Lecture 10 - October 1, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 10
Video in Camtasia Format
Video in .mp4 format
(if the .mp4 is not "ready" try the Camtasia Format)

Chapter 6 - Understanding Organizations as Customers
 
Lecture 9 - September 26, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 9
Video in Camtasia Format
Video in .mp4 format
(if the .mp4 is not "ready" try the Camtasia Format)

Chapter 5 - Understanding Consumer Behavior (Finish) NOTE: This concludes the material that will be on Mini-test 4.  It will  cover Lectures 8 and 9 and the middle of page 136 to page 155 (including Business/Marketing in the News).
It will OPEN by 5 pm on Thursday, Sep. 27 and will CLOSE at MIDNIGHT on Sunday, October 7.
 
Lecture 8 - September 24, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 8
Video in Camtasia Format
Video in .mp4 format

Chapter 5 - Understanding Consumer Behavior (Continued)  
Lecture 7 - September 19, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 7
Video in Camtasia Format
Video in .mp4 format
(if the .mp4 is not "ready" try the Camtasia Format)

Chapter 5 - Understanding Consumer Behavior
Chapter 4 - Ethical and Social Responsibility of Sustainable Marketing (finish) NOTE: This concludes the material that will be on Mini-test 3.  It will  cover Lectures 6 and 7 and the textbook from Page 104 to the middle of page 136 (including Business/Marketing in the News).
It will OPEN by 5 pm on Thursday, Sep. 19 and will CLOSE at MIDNIGHT on Sunday, September 30.
Lecture 6 - September 17, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 6
Video in Camtasia Format
Video in .mp4 format
(if the Camtasia File  is not "ready" try the .mp4 Format)

Chapter 4 - Ethical and Social Responsibility of Sustainable Marketing
Lecture 5 - September 12, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 5
Video in Camtasia Format
Video in .mp4 format (if the .mp4 is not "ready" try the Camtasia Format)

Chapter 3 - Scanning the Marketing Environment
 (Finish) NOTE: This concludes the material that will be on Mini-test 2.  It will  cover Lectures 4 and 5 and the textbook from the middle of Page 34 to Page 103 (including Business/Marketing in the News).
It will OPEN by 5 pm on Thursday, Sep. 13 and will CLOSE at MIDNIGHT on Sunday, September 23.
Lecture 4 - September 10, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 4
Video in Camtasia Format
Video in .mp4 format
(if the .mp4 is not "ready" try the Camtasia Format)

Chapter 3 - Scanning the Marketing Environment
Chapter 2 - Developing Successful Organizational
& Marketing Strategies  (finish)
Lecture 3 - September 5, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 3
Video in Camtasia Format
Video in .mp4 format

Chapter 2 - Developing Successful Organizational
& Marketing Strategies
Chapter 1 (finish) NOTE: This concludes the material that will be on Mini-test 1.  It will  cover Lectures 1 to 3 and the textbook from Page 1 to the middle of Page 34 (including Business/Marketing in the News).
It will OPEN by 5 pm on Thursday, Sep. 6 and will CLOSE at MIDNIGHT on Sunday, September 16.
Lecture 2 - August 29, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 2
Video in Camtasia Format
Video in .mp4 format

Video Guest Lecturers, and begin Chapter 1 - Creating Value
NOTE: There is no mini-test this week.  The first mini-test will open next Thursday, September  6 and will cover Lectures 1 to 3 and the related textbook material.
Lecture 1 - August 27, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 1 
Video in Camtasia Format
(Camtasia has "Sections" to it; the first one shows as 6 minutes and 54 seconds...it will continue beyond that automatcially) Video in .mp4 format 

Introduction to the Class.
There were issues with the computer freezing in today's class.  As a result, we did not get as far as planned, and the online Lecture is a bit choppy in places.  I will try to get this fixed by Wednesday.
Pre-class online material
 Click here for audio in .wma format
or here for  audio in .mp3 format.		 Preclass Video
This is a link to the online Camtasia Preclass video. Click on it to be sure it works on your computer.
Once you see the video on your screen, click on the "play" arrow to begin the video.
OR hefe for video in .mp4 format
The placeholder video is done from my office; the normal lecture will be done in the classroom.

The College of Business at KSU--The College's Home Page

Lecture archive of the 2018 Spring class

Lecture archive of the 2017 Fall class

Lecture archive of the 2017 Summer class

Lecture archive of the 2017 Spring class

Lecture archive of the 2016 Fall class

Lecture archive of the 2016 Summer class 

Lecture archive of the 2016 Spring class 

Lecture archive of the 2015 Fall class 

Lecture archive of the 2015 Summer class 

Lecture archive of the 2015 Spring class 

Lecture archive of the 2014 Fall class 

Lecture archive of the 2014 Summer class 

Lecture archive of the 2014 Spring class 

Lecture archive of the 2013 Fall class 

Lecture archive of the 2013 Summer class

Lecture archive of the 2013 Spring class

Lecture archive of the 2012 Fall class

Lecture archive of the 2012 Summer class

Lecture archive of the 2012 Spring class

Lecture archive of the 2011 Fall class

Lecture archive of the 2011 Spring class

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page