L J Marks Principles of Marketing online on the web

	Welcome to Dr. Larry Marks'
EXCELLENCE in Action	MKTG 25010--2019 Spring Course Page

Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.
The class details are available from Blackboard (https://learn.kent.edu/).

Notes:
1. The Camtasia Video lectures should open on both PCs and Macs. The Camtasia video has a Table of Contents and each segment has its own time stamp. The video window can be made full screen.
2. In some rare cases when there is a technical problem, the video posted may be a .wmv file. These files require Windows Media Player.
3. The Video Kent site has audio and video that should work on any devices. These can be viewed in streaming format, or you can DOWNLOAD these files.

To download the .mp4 video or .mp3 audio, you must log into the site using your Flashine ID and password.

4. The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
5. To see a video about how to access and use the audio and video lectures, click here.
6. For "general information" about the class, click on http://www.personal.kent.edu/~lmarks

Date of the Lecture	Audio Versions of the Lecture (links are to video.kent.edu and to and to a Windows Media Player file)	Video Versions of the Lecture Click on the Lecture link below ( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.)
Lecture 29 - April 30, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 29 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 20 - Personal Selling and Sales Management (Finish) Note 1: This material is made available to you in Mini-test 14 REVIEW. It is in the 2019 Spring Mini-test Review Folder. It does NOT COUNT in your class grade, and is only there to help you to STUDY for the final exam. It covers the material in Lecture 29 and the textbook form page 593 to the end of Chapter 20. Note 2: There is NO CLASS on Thursday. Use it as a Review and Study Day.
Lecture 28 - April 25, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 28 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 20 - Personal Selling and Sales Management (In the Lecture I say April 24...it is the Lecture from today, April 25) Note: This is the end of material for Mini-test 13. It will cover Lectures 27 and 28 (including Business/Marketing in the News) and the Textbook from the middle of page 562 to page 592. It will open on Friday, April 25 and close at midnight on Sunday, May 5.
Lecture 27 - April 23, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 27 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 19 - Using Social Media Marketing (Finish) Note: This is a shortened lecture because we used classtime for doing Class Evaluations. Web-based students, please do a class evaluation at Flash Survey (available from the class Blackboard site). In-person students, come to class and complete a form before class. YOUR feedback is important!
Lecture 26 - April 18, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 26 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 18 - Advertising, Sales Promotions, and Public Relations (Finish) Chapter 19 - Using Social Media Marketing Note: This is the end of material for Mini-test 12. It will cover Lectures 25 and 26 (including Business/Marketing in the News) and the Textbook from the middle of page 482 to the middle of page 562. It will open on Friday, April 19 and close at midnight on Sunday, April 28.
Lecture 25 - April 16, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 25 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 17 - Integrated Marketing Communications & Direct Marketing (Finish) Chapter 18 - Advertising, Sales Promotions, and Public Relations
Lecture 24 - April 11, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 24 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 16 - Wholesaling and Retailing (finish) Chapter 17 - Integrated Marketing Communications & Direct Marketing Note: This is the end of material for Mini-test 11. It will cover Lectures 23 and 24 (including Business/Marketing in the News) and the Textbook from the middle of page 431 to the middle of page 482. It will open on Friday, April 12 and close at midnight on Sunday, April 21.
Lecture 23 - April 9, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 23 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 15 - Managing Marketing Channels (finish) Chapter 16 - Wholesaling and Retailing
Lecture 22 - April 4, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 22 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 14 - Arriving at the Final Price (finish) Chapter 15 - Managing Marketing Channels NOTE: This is the end of material for Mini-test 10. It will cover Lectures 21 and 22 (including Business/Marketing in the News) and the Textbook page 380 to the top of page 431. It will open on Friday, April 5 and close at midnight on Sunday, April 14.
Lecture 21 - April 2, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 21 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 14 - Arriving at the Final Price Reminder: Mini-test 8 CLOSES at midnight tonight (April 2)
Lecture 20 - March 21, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 20 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 13 - Setting the Price Foundation (Finish) NOTE: This is the end of material for Mini-test 9. It will cover Lectures 19 and 20 (including Business/Marketing in the News) and the Textbook from the middle of page 333 to page 379. It will open on Friday, March 21 and close at midnight on Sunday, April 7 (to accommodate Spring Break).
Lecture 19 - March 19, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 19 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 12 - Services Marketing (Finish) Chapter 13 - Setting the Price Foundation
Lecture 18 - March 14, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 18 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 11 - Managing Successful Products, Services, & Brands (Finish) Chapter 12 - Services Marketing NOTE: This is the end of material for Mini-test 8. It will cover Lectures 17 and 18 (including Business/Marketing in the News) and the Textbook from the top of page 300 to the middle of page 333. It will open on Friday, March 15 and close at midnight on Tuesday, April 2 (to accommodate Spring Break).
Lecture 17 - March 12, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 17 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 11 - Managing Successful Products, Services, & Brands (Continued)
Lecture 16 - March 7, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 16 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 10 - Developing New Products and Services (finish) Chapter 11 - Managing Successful Products, Services, & Brands NOTE: This is the end of material for Mini-test 7. It will cover Lectures 15 and 16 (including Business/Marketing in the News) and the Textbook from the middle page 262 to the top of page 300. It will open on Friday, March 8 and close at midnight on Sunday, March 17.
Lecture 15 - March 5, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 15 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 9 - Segmentation, Targeting, and Positioning (finish) Chapter 10 - Developing New Products and Services
		^-----------BEGIN MATERIAL FOR FINAL EXAM----------------^
Lecture 14 - February 28, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 14 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 9 - Segmentation, Targeting, and Positioning (continued) NOTE 1: This is the end of material for Mini-test 6. It will cover Lectures 13 and 14 (including Business/Marketing in the News) and the Textbook from the middle of page 217 to the top of page 262. It will open on Friday, 2/28 and close at midnight on Sunday, 3/10. Note 2: This is the end of the material for the Midterm exam. It covers Lectures 1 to 14 and the Textbook from page 1 to the top of page 262. This is what is covered in Mini-tests 1 to 6 (without any Business or Marketing in the News questions). The Midterm opens on Wednesday, March 6 and closes on Friday, March 8. See details on the class Blackboard Website (or in the Housekeeping slides).
Lecture 13 - February 26, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 13 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 8 - Marketing Research for Action (Finish) Chapter 9 - Segmentation, Targeting, and Positioning
Lecture 12 - February 21, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 12 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 7 - Global Consumers & Markets (Finish) Chapter 8 - Marketing Research for Action NOTE: This is the end of material for Mini-test 5. It will cover Lectures 11 and 12 (including Business/Marketing in the News) and the Textbook from page 178 to the middle of page 217. It will open on Friday, 2/22 and close at midnight on Sunday, 3/3.
Lecture 11 - February 19, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 11 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 7 - Global Consumers & Markets (begin)
Lecture 10 - February 14, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 10 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 6 - Understanding Organizations as Customers (Finish) NOTE: This is the end of material for Mini-test 4. It will cover Lectures 9 and 10 (including Business/Marketing in the News) and the Textbook from the middle of page 139 to page 177. It will open on Friday, 2/15 and close at midnight on Sunday, 2/24.
Lecture 9 - February 12, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 9 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 5 - Understanding Consumer Behavior (Finish) IMPORTANT NOTE: The MIDTERM EXAM DATES have been CHANGED. It will be offered from Wednesday, March 6 to Friday March 8. See the Lecture, Housekeepng Slides, or email from me for details.
Lecture 8 - February 7, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 8 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 5 - Understanding Consumer Behavior (continued) NOTE: This is the end of material for Mini-test 3. It will cover Lectures 7 and 8 (including Business/Marketing in the News) and the Textbook from page 126 to the middle of page 139. It will open on Friday, 2/8 and close at midnight on Sunday, 2/17.
Lecture 7 - February 5, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 7 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 5 - Understanding Consumer Behavior NOTE: There were a few glitches with the technology, so in a few places the Lecture might be a bit "disjointed."
Lecture 6 - January 31, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 6 (Cold Weather Day Lecture - Online only) Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 4 - Marketing Ethics (Finish) NOTE: This ends the material for Mini-test 2. It will cover Lectures 5 and 6 (including Business/Marketing in the News) and the Textbook from page 79 to page 125 (end of Chapter 4). It will open on Friday, 1/31 and close at midnight on Sunday, 2/10.
Lecture 5 - January 29, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 5 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 3 - Scanning the Marketing Environment (Finish) Chapter 4 - Marketing Ethics NOTE: This has an "audio" buzz in it (sorry).
Lecture 4 - January 24, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 4 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 2 - Organizational and Marketing Strategies (Finish) Chapter 3 - Scanning the Marketing Environment (Begin). NOTE 1: This ends the material for Mini-test 1. It will cover Lectures 1 to 4 (including Business/Marketing in the News) and the Textbook from page 1 to page 78. It will open on Friday, 1/25 and close at midnight on Sunday, 2/3. NOTE 2: Participation in this Mini-test is what we use for the Academic Presence Report. DO NOT MISS THIS MINI-TEST.
Lecture 3 - January 22, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 3 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 1 - Creating Customer Relationships and Value through Marketing (Finish) Chapter 2 - Organizational and Marketing Strategies (begin)
Lecture 2 - January 17, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 2 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Chapter 1 - Creating Customer Relationships and Value through Marketing (Continued)
Lecture 1 - January 15, 2019	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 1 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia Introduction to the Class: Review of the Syllabus and Beginning of Chapter 1
Pre-class online material	Click here for audio in .wma format or here for audio in .mp3 format.	Preclass Video This is a link to the online Camtasia Preclass video. Click on it to be sure it works on your computer. Once you see the video on your screen, click on the "play" arrow to begin the video. OR here for video in .mp4 format The placeholder video is done from my office; the normal lecture will be done in the classroom.