KSU logo
Welcome to Dr. Larry Marks'

 EXCELLENCE in Action
Marketing 25010--2019 FALL Course Page 
Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.
The class details are available from Blackboard (https://learn.kent.edu/). Notes:
1.  The Camtasia Video lectures should open on both PCs and Macs.  The Camtasia video has a Table of Contents and each segment has its own time stamp.  The video window can be made full screen.  
2.  In some rare cases when there is a technical problem, the video posted may be a .wmv file.  These files  require Windows Media Player.
3.  The Video Kent site has audio and video that should work on any devices. These can be viewed in streaming format, or you can  DOWNLOAD these files.  
 4.  The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
5.  To see a video about how to access and use the audio and video lectures, click here.
6.  For "general information" about the class, click on http://www.personal.kent.edu/~lmarks



Date of the Lecture Audio Versions of the Lecture
 (links are to video.kent.edu and to and to a Windows Media Player file)		 Video Versions of the Lecture
Click on the Lecture link below
 ( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.)
Lecture 27 - December 4, 2019 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format

 Lecture 27
Video in Camtasia Format
Video in .mp4 format
If the .mp4 format version is not ready, try Camtasia

Chapter 18 - Advertising, Sales Promotion, & Public Relations (Finish)
Chapter 19 - Social Media Marketing (Finish)
Chapter 20 - Personal Selling and Sales Managment (just a bit)

NOTE 1: This concludes the material that will be on Mini-test 13.  
It will cover Lectures 26 and 27 to Lecture Notes page 281and the textbook from page 498 to page 584 (including Business/Marketing in the News).
It will OPEN on Thursday, December 5 by 5 p.m. and will CLOSE at MIDNIGHT on Sunday, December 8.

NOTE 2:  This concludes the material for the FINAL EXAM.  It will cover Lectures 14 to 27 (ending with page 281 in the Lecture Notes) and the Textbook from the top of page 247 to page 592 (this requires a bit of additional reading/studying), which is covered in Mini-tests 7 to 13. but with No Business/Marketing in the News questions.

Final Exam for In-person Students

College of Business Computer Lab

•   Monday, 12/9 from 9 a.m.to 8 p.m.
•   Tuesday, 12/10 from 8 a.m.to 8 p.m.
•   Wednesday, 12/11 from 9 a.m. to 5 p.m.

Final Exam for Web-based Students

Proctorio
Monday, 12/9 from 8 a.m.to Wednesday, 12/11 at 10 p.m.

Lecture 26 - December 2, 2019 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format

 Lecture 26
Video in Camtasia Format
Video in .mp4 format
If the .mp4 format version is not ready, try Camtasia

Chapter 17 - Integrated Marketing Communications (Finish)
Chapter 18 - Advertising, Sales Promotion, & Public Relations (Begin)
Lecture 25 - November 25, 2019 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format

 Lecture 25
Video in Camtasia Format
Video in .mp4 format
If the .mp4 format version is not ready, try Camtasia

Chapter 17 - Integrated Marketing Communications (Continue)

 Note: This completes the material for Mini-test 12.  It will cover Lectures 24 and 25 (including Business/Marketing in the News) and the Textbook from the bottom of page 397 to page  497.
It will open on TUESDAY, 11/26 by 5 p.m. and close at midnight on Friday, December 12/6.
Lecture 24 - November 20, 2019 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format

 Lecture 24
Video in Camtasia Format
Video in .mp4 format
If the .mp4 format version is not ready, try Camtasia

Chapter 16 -  Retailing and Wholesaling (Finish)
Chapter 17 - Integrated Marketing Communications (Begin)
Lecture 23 - November 18, 2019 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format

 Lecture 23
Video in Camtasia Format
Video in .mp4 format
If the .mp4 format version is not ready, try Camtasia

Chapter 15 - Managing Marketing Channels & Supply Chains (Finish)
Chapter 16 -  Retailing and Wholesaling (Begin)

Note 1:  As sometimes happens, there was a problem recording the video in the class room.  The video lecture has been recreated to match the in-person lecture.
Note 2: This completes the material for Mini-test 11.  It will cover Lectures 22 and 23 (including Business/Marketing in the News) and the Textbook from the bottom of page 397 to page  447.
It will open on TUESDAY, 11/19 by 5 p.m. and close at midnight on Sunday, November 24.
Lecture 22 - November 13, 2019 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format

 Lecture 22
Video in Camtasia Format
Video in .mp4 format
If the .mp4 format version is not ready, try Camtasia

Chapter 14 - Arriving at the Final Price (Finish)
Chapter 15 - Managing Marketing Channels & Supply Chains (Begin)

Note:  THERE IS A CHANGE TO THE TESTING SCHEDULE.  Mini-test 11 will cover this Lecture (22) and Monday's Lecture 23.  It will OPEN next Tuesday 11/19 and will CLOSE on Sunday 11/24.
Lecture 21 - November 6, 2019 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 21
Video in Camtasia Format
Video in .mp4 format
If the .mp4 format version is not ready, try Camtasia

Chapter 14 - Arriving at the Final Price (Begin)

Note:  This completes the material for Mini-test 10.  It will cover Lectures 20 and 21 (including Business/Marketing in the News) and the Textbook from the middle of page 361 to the bottom of page 397.
It will open on Thursday, 11/7 by 5 p.m. and close at midnight on Sunday, November 17.
Lecture 20 - November 4, 2019 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 20
Video in Camtasia Format
Video in .mp4 format
If the .mp4 format version is not ready, try Camtasia

Chapter 13 - Building the Price Foundation (Finish)
Lecture 19 - October 30, 2019 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 19
Video in Camtasia Format
Video in .mp4 format
If the .mp4 format version is not ready, try Camtasia

 Chapter 12 - Services Marketing (Finish)
Chapter 13 - Building the Price Foundation (Begin)
Note:  This completes the material for Mini-test 9.  It will cover Lectures 18 and 19 (including Business/Marketing in the News) and the Textbook from  page 320 to the middle of page 361.
It will open on Thursday, 10/31 by 5 p.m. and close at midnight on Sunday, November 10.
Lecture 18 - October 28, 2019 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 18
Video in Camtasia Format
Video in .mp4 format
If the .mp4 format version is not ready, try Camtasia

Chapter 11 - Managing Products, Services, and Brands (Finish)
Chapter 12 - Services Marketing (begin)

Note: We had computer problems in the classroom.  So, this is a short lecture (about 50 minutes) and much of it is from a previous recording (but the content is correct).
Lecture 17 - October 23, 2019 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 17
Video in Camtasia Format
Video in .mp4 format
If the .mp4 format version is not ready, try Camtasia

Chapter 11 - Managing Products, Services, and Brands (continue)

Note:  This completes the material for Mini-test 8.  It will cover Lectures 16 and 17 (including Business/Marketing in the News) and the Textbook from the top of page 277 to page 319.
It will open on Thursday, 10/24 by 5 p.m. and close at midnight on Sunday, November 3.
Lecture 16 - October 21, 2019 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 16
Video in Camtasia Format
Video in .mp4 format
If the .mp4 format version is not ready, try Camtasia

Chapter 10 - Developing New Products (Finish)
Chapter 11 - Managing Products, Services, and Brands
Lecture 15 - October 16, 2019 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 15
Video in Camtasia Format
Video in .mp4 format
If the .mp4 format version is not ready, try Camtasia

Chapter 9 - Segmentation, Targeting, & Positioning (Finish).
Chapter 10 - Developing New Products

This completes the material for Mini-test 7.  It will cover Lectures 14 and 15 (including Business/Marketing in the News) and the Textbook from the top of page 247 to the top of page 277.
It will open on Thursday, 10/17 by 5 p.m. and close at midnight on Sunday, October 27.
Lecture 14- October 14, 2019 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 14
Video in Camtasia Format
Video in .mp4 format 
If the .mp4 format version is not ready, try Camtasia

Chapter 9 - Segmentation, Targeting, & Positioning (Continue).

Note:  This Lecture Begins the Material that will be on the Final Exam.
--^ THIS BEGINS THE MATERIAL THAT WILL BE ON THE FINAL EXAM ^---
Lecture 13- October 9, 2019 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 13
Video in Camtasia Format
Video in .mp4 format 
If the .mp4 format version is not ready, try Camtasia

Chapter 8 - Marketing Research (Finish)
Chapter 9 - Segmentation, Targeting, & Positioning (Begin).

Note 1:  This completes the material for Mini-test 6 .  It will cover Lectures 12 and 13 (including Business/Marketing in the News) and the Textbook from the middle of page 196 to the top of page 247 (including Figure 9-2).
It will open on Thursday, 10/9 by 5 p.m. and close at midnight on Sunday, October 20.

Note 2:  This ALSO completes the material that will be on the MIDTERM Exam.  That Exam will cover Lectures 1 to 13 [NOT 14] which is pages 1 to the top of page 247 in the textbook and page 119 in the Lecture notes, and is what Mini-tests 1 to 6 cover.  The Midterm will NOT have any Business/Marketing in the News questions.
Lecture 12 - October 7, 2019 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 12
Video in Camtasia Format
Video in .mp4 format 
If the .mp4 format version is not ready, try Camtasia

Chapter 7 - Reaching Global Markets & Consumers (Finish)
Chapter 8 - Marketing Research (Begin)
Lecture 11 - October 2, 2019 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 11
Video in Camtasia Format
Video in .mp4 format 
If the .mp4 format version is not ready, try Camtasia

Chapter 7 - Reaching Global Markets & Consumers (Continued)

 This completes the material for Mini-test 5 .  It will cover Lectures 10 and 11 (including Business/Marketing in the News) and the Textbook from the middle of page 160 to the middle of page 196.
It will open on Thursday, 10/3 by 5 p.m. and close at midnight on Monday, October 14 [due to Fall break].
Lecture 10 - September 30, 2019 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 10
Video in Camtasia Format
Video in .mp4 format 
If the .mp4 format version is not ready, try Camtasia

Chapter 6 - Understanding Organizations as Consumers (Finish)
Chapter 7 - Reaching Global Markets & Consumers (Begin)
Lecture 9 - September 23, 2019 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 9 
Video in Camtasia Format
Video in .mp4 format 
If the .mp4 format version is not ready, try Camtasia

Chapter 5 - Understanding Consumer Behavior (Finish)
Chapter 6 - Understanding Organizations as Consumers (Begin)

Note 1:  The slide in the Lecture says Lecture 8.  It is Lecture 9 (and I notice that at the start of the lecture).

Note 2:  This completes the material for Mini-test 4.  It will cover Lectures 8 and 9 (including Business/Marketing in the News) and the Textbook from the middle of page 136 to the middle of page 160.
It will open on Thursday, 9/26 by 5 p.m. and close at midnight on Sunday, 10/6.
Lecture 8 - September 23, 2019 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 8 
Video in Camtasia Format
Video in .mp4 format 
If the .mp4 format version is not ready, try Camtasia

Chapter 5 - Understanding Consumer Behavior (Continue)

This video corrects the recording problem and is now the same as the in-person lecture on Monday.
Lecture 7 - September 18, 2019 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 7 
Video in Camtasia Format
Video in .mp4 format 
If the .mp4 format version is not ready, try Camtasia

Chapter 5 - Understanding Consumer Behavior (Begin)
Chapter 4 - Ethical & Social Responsibility (Finish)

Note:  This completes the material for Mini-test 3.  It will cover Lectures 6 and 7 (including Business/Marketing in the News) and the Textbook from the middle of page 106 to the middle of page 136 (including Figure 5-6).
It will open on Thursday, 9/19 by 5 p.m. and close at midnight on Sunday, 9/29.
Lecture 6 - September 16, 2019 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 6 
Video in Camtasia Format
Video in .mp4 format 
If the .mp4 format version is not ready, try Camtasia

Chapter 4 - Ethical & Social Responsibility (Continue)

Note:  In the in-person lecture, we had problems showing our videos.  I have "cut and pasted" material into this version.  I THINK that it will all show up as it should.
Lecture 5 - September 9, 2019 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 5 
Video in Camtasia Format
Video in .mp4 format 
If the .mp4 format version is not ready, try Camtasia

Chapter 3 - Scanning the Marketing Environment (Finish)
Chapter 4 - Ethical & Social Responsibility (Begin)

Note:  This completes the material for Mini-test 2.  It will cover Lectures 4 and 5 (including Business/Marketing in the News) and the Textbook from the middle of page 41 to the middle of page 106.
It will open on Thursday, 9/12 by 5 p.m. and close at midnight on Sunday, 9/22. 
REMINDER - DO NOT MISS MINI-TEST 1, which closes on Sunday, 9/15 at midnight!
Lecture 4 - September 9, 2019 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 4 
Video in Camtasia Format
Video in .mp4 format 
If the .mp4 format version is not ready, try Camtasia

Chapter 2 - Marketing & Organizational Strategies (Finish)
Chapter 3 - Scanning the Marketing Environment (Begin)

REMINDER - DO NOT MISS MINI-TEST 1, which closes on Sunday, 9/15 at midnight!
Lecture 3 - September 4, 2019 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 3 
Video in Camtasia Format
Video in .mp4 format 
If the .mp4 format version is not ready, try Camtasia
Note -- My Housekeeping slide says this is lecture 4...but it IS Lecture 3!

Chapter 1 - Creating Value with Marketing (Finish)
Chapter 2 - Marketing & Organizational Strategies (Begin)

NOTE 1: This ends the material for Mini-test 1.  It will cover Lectures 1 to 3 (including Business/Marketing in the News) and the Textbook from page 1 to the middle of page 41.
It will open on Thursday, 9/5 by 5 p.m. and close at midnight on Sunday, 9/15.
NOTE 2: Participation in this Mini-test is what we use for the Academic Presence Report.  DO NOT MISS THIS MINI-TEST.
Lecture 2 - August 28, 2019 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 2 
Video in Camtasia Format
Video in .mp4 format 
If the .mp4 format version is not ready, try Camtasia

  Chapter 1 Creating Value with Marketing (Lecture continued) to page 16 in the textbook.
NOTE 1:  The audio begins a bit LOUD!
NOTE 2:  NO CLASS on Monday (Happy Labor Day)
Lecture 1 - August 26, 2019 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 1 
Video in Camtasia Format
Video in .mp4 format 
If the .mp4 format version is not ready, try Camtasia

 Introduction to the Class:
Review of the Syllabus and Beginning of Chapter 1
Pre-class online material
 Click here for audio in .wma format
or here for  audio in .mp3 format.		 Preclass Video
This is a link to the online Camtasia Preclass video. Click on it to be sure it works on your computer.
Once you see the video on your screen, click on the "play" arrow to begin the video.
OR here for video in .mp4 format
The placeholder video is done from my office; the normal lecture will be done in the classroom.


The College of Business at KSU--The College's Home Page

Lecture archive of the 2019 Spring class

Lecture archive of the 2018 Fall class

Lecture archive of the 2018 Spring class

Lecture archive of the 2017 Fall class

Lecture archive of the 2017 Summer class

Lecture archive of the 2017 Spring class

Lecture archive of the 2016 Fall class

Lecture archive of the 2016 Summer class 

Lecture archive of the 2016 Spring class 

Lecture archive of the 2015 Fall class 

Lecture archive of the 2015 Summer class 

Lecture archive of the 2015 Spring class 

Lecture archive of the 2014 Fall class 

Lecture archive of the 2014 Summer class 

Lecture archive of the 2014 Spring class 

Lecture archive of the 2013 Fall class 

Lecture archive of the 2013 Summer class

Lecture archive of the 2013 Spring class

Lecture archive of the 2012 Fall class

Lecture archive of the 2012 Summer class

Lecture archive of the 2012 Spring class

Lecture archive of the 2011 Fall class

Lecture archive of the 2011 Spring class

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page