L J Marks Principles of Marketing online on the web

	Welcome to Dr. Larry Marks'
EXCELLENCE in Action	MKTG 25010--2020 FALL Course Page

Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.
The class details are available from Blackboard (https://learn.kent.edu/).

Notes:
1. The Camtasia Video lectures should open on both PCs and Macs. The Camtasia video has a Table of Contents and each segment has its own time stamp. The video window can be made full screen.
2. In some rare cases when there is a technical problem, the video posted may be a .wmv file. These files require Windows Media Player.
3. The Video Kent site has audio and video that should work on any devices. These can be viewed in streaming format, or you can DOWNLOAD these files. To download the .mp4 video or .mp3 audio, you must log into the site using your Flashine ID and password.
4. The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
5. To see a video about how to access and use the audio and video lectures, click here.
6. For "general information" about the class, click on http://www.personal.kent.edu/~lmarks

Date of the Lecture	Audio Versions of the Lecture (links are to video.kent.edu and to and to a Windows Media Player file)	Video Versions of the Lecture Click on the Lecture link below ( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.)
Lecture 26 - December 9, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 26 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 19 - Using Social Media to Connect with Consumers (Finish) Chapter 20 - Personal Selling and Sales Management (finish) Note 1: This ends the material for Mini-test 13. Mini-test 13 will cover Lecture 26 (WITHOUT Business/Marketing in the News questions) which is page 284 to page 298 in the Lecture Notes and the middle of page 566 to the middle of page 607 in the Textbook. It will open on Thursday, 12/10 by 5 p.m. and CLOSE at 11:59 p.m. Eastern Time on Sunday, 12/13 Note 2: This ends the material for the Final Exam (16% of your course grade). The Final Exam, taken via Proctorio, will cover Lectures 20 to 26, which is page 192 to page 298 in the Lecture Notes and the middle of page 369 page 607 in the Textbook. The Final Exam does not have any Marketing in the News questions on it. This is covered in Mini-tests 10 to 13 AND can be reviewed in the Review Tests Folder. Use those to help study for the Midterm! The Final will open Thursday, December 10 at 8 am and close on Thursday, December 17, with the last log on at 5 p.m. Eastern Time. I DO NOT RECOMMEND rushing to take the Final early, as there is not enough time to STUDY for it. I have provided this as an accommodation by student request.
Lecture 25 - December 7, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 25 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 18 - Advertising, Sales Promotions, and Public Relations (Finish) Chapter 19 - Using Social Media to Connect with Consumers (Begin) This ends the material for Mini-test 12. Mini-test 12 will cover Lectures 24 and 25 (including Business/Marketing in the News) which is page 247 to page 284 in the Lecture Notes and the middle of page 482 to the middle of page 566 in the Textbook. It will open on Tuesday, 12/8 by 5 p.m. and CLOSE at 11:59 p.m. Eastern Time on FRIDAY, 12/11. NOTE the Deadline is FRIDAY.
Lecture 24 - December 2, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 24 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 17 - Integrated Marketing Communications and Direct Marketing (Finish) Chapter 18 - Advertising, Sales Promotions, and Public Relations (Begin)
Lecture 23 - November 30, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 23 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 16 - Retailing and Wholesaling (Finish) Chapter 17 - Integrated Marketing Communications and Direct Marketing This ends the material for Mini-test 11. Mini-test 11 will cover Lectures 22 and 23 (including Business/Marketing in the News) which is page 216 to page 247 in the Lecture Notes and the middle of page 421 to the top of page 482 in the Textbook. It will open on Tuesday, 1/1 by 5 p.m. and CLOSE at 11:59 p.m. Eastern Time on Sunday, 12/6
Lecture 22 - November 18, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 22 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 15 - Managing Marketing Channels and Supply Chains (Finish) Chapter 16 - Retailing and Wholesaling (Begin) HAPPY THANKSGIVING!!
Lecture 21 - November 16, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 21 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 14 - Arriving at the Final Price (End) Chapter 15 - Managing Marketing Channels and Supply Chains This ends the material for Mini-test 10. Mini-test 10 will cover Lectures 20 and 21 (including Business/Marketing in the News) which is page 192 to page 216 in the Lecture Notes and the middle of page 369 to the middle of page 421 in the Textbook. It will open on Tuesday, 11/17 by 5 p.m. and CLOSE at 11:59 p.m. Eastern Time on Sunday, 11/22.
Lecture 20 - November 9, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 20 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 13 - Building the Price Foundation (Finish) Chapter 14 - Arriving at the Final Price (Begin)
		Lecture 20 begins material for the Final Exam
Lecture 19 - November 4, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 19 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 12 - Services Marketing (Finish) Chapter 13 - Building the Price Foundation (Begin) NOTE 1: This ends the material for Mini-test 9. Mini-test 9 will cover Lectures 18 and 19 (including Business/Marketing in the News) which is page 167 to page 191 in the Lecture Notes and the middle of page 328 to the middle of page 369 in the Textbook. It will open on Thursday, 11/5 by 5 p.m. and CLOSE at 11:59 p.m. Eastern Time on Sunday, 11/8. NOTE 2: This ends the material for Midterm 2 (17% of your course grade). Midterm 2, taken via Proctorio, will cover Lectures 10 to 19, which is the middle of page 92 to page 191 in the Lecture Notes and page 161 to page 369 in the Textbook. This is covered in Mini-tests 5 to 9 AND can be reviewed in the Review Tests Folder. Use those to help study for the Midterm! Midterm 2 will open Tuesday, November 10 at 8 am and close on Saturday, November 14 at 5 p.m. Eastern Time.
Lecture 18 - November 2, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 18 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 11 - Managing Successful Products, Services, & Brands (Finish) Chapter 12 - Services Marketing (Begin)
Lecture 17 - October 28, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 17 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 11 - Managing Successful Products, Services, & Brands (Continued) NOTE: This ends the material for Mini-test 8. It will cover Lectures 16 and 17 (including Business/Marketing in the News) which is page 147 to page 167 in the Lecture Notes and the middle of page 280 to the middle of page 328 in the Textbook. It will open on Thursday, 10/29 by 5 p.m. and CLOSE at 11:59 p.m. Eastern Time on Sunday, 11/1.
Lecture 16 - October 26, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 16 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 10 - Developing New Products and Services (Finish) Chapter 11 - Managing Successful Products, Services, & Brands (Begin)
Lecture 15 - October 21, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 15 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 10 - Developing New Products and Services NOTE: This ends the material for Mini-test 7. It will cover Lectures 14 and 15 (including Business/Marketing in the News) which is page 126 to page 147 in the Lecture Notes and the middle of page 255 to the middle of page 280 in the Textbook. It will open on Thursday, 10/22 by 5 p.m. and CLOSE at 11:59 p.m. Eastern Time on Sunday, 10/25.
Lecture 14 - October 19, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 14 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 9 - Segmentation, Targeting, Positioning (STP) - Finish
Lecture 13 - October 14, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 13 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 8 - Marketing Research (Finish) Chapter 9 - Segmentation, Targeting, Positioning (STP) NOTE: This ends the material for Mini-test 6. It will cover Lectures 12 and 13 (including Business/Marketing in the News) which is page 111 to page 126 in the Lecture Notes and page 210 to the middle of page 255 in the Textbook. It will open on Thursday, 10/15 by 5 p.m. and CLOSE at 11:59 p.m. Eastern Time on Sunday, 10/18.
Lecture 12 - October 12, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 12 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 8 - Marketing Research (Begin)
Lecture 11 - October 7, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 11 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 7 - Understanding and Reaching Global Consumers and Markets (Finish) NOTE: This ends the material for Mini-test 5. It will cover Lectures 10 and 11 (including Business/Marketing in the News) which is the middle of page 92 to page 110 in the Lecture Notes and page 160 to page 207 in the Textbook. It will open on Thursday, 10/8 by 5 p.m. and CLOSE at 11:59 p.m. Eastern Time on WEDNESDAY, 10/14.
Lecture 10 - October 5, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 10 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 6 - Understanding Organizations as Customers (Finish) Chapter 7 - Understanding and Reaching Global Consumers and Markets (Begin)
		Lecture 10 begins material for Midterm #2
Lecture 9 - September 30, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 9 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 5 - Understanding Consumer Behavior (Finish) Chapter 6 - Understanding Organizations as Customers (Begin) NOTE 1: This ends the material for Mini-test 4. It will cover Lectures 8 and 9 (including Business/Marketing in the News) which is the middle of page 79 to the middle of page 92 in the Lecture Notes and page 136 to page 160 in the Textbook. It will open on Thursday, 10/1 by 5 p.m. and CLOSE at 11:59 p.m. Eastern Time on Sunday, 10/4. NOTE 2: This ends the material for Midterm 1 (17% of the course grade). Midterm 1 will cover Lectures 1 to 9, which is page 1 to the middle of page 92 in the Lecture Notes and page 1 to page 160 in the Textbook. This is covered in Mini-tests 1 to 4 AND can be reviewed in the Review Tests. Use those to help study for the Midterm! Midterm 1 will open Wednesday, October 7 at 8 am and close on Saturday, October 10 at 5 p.m. Eastern Time.
Lecture 8 - September 28, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 8 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 5 - Understanding Consumer Behavior (continue)
Lecture 7 - September 23, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 7 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 4 - Ethical and Social Responsibility in Marketing (Finish) Chapter 5 - Understanding Consumer Behavior (Begin) NOTE: This ends the material for Mini-test 3. It will cover Lectures 6 and 7 (including Business/Marketing in the News) which is the top of page 61 to the middle of page 79 in the Lecture Notes and the middle of page 106 to page 136 in the Textbook. It will open on Thursday, 9/24 by 5 p.m. and CLOSE at 11:59 p.m. Eastern Time on Sunday, 9/27.
Lecture 6 - September 21, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 6 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 4 - Ethical and Social Responsibility in Marketing (Continue)
Lecture 5 - September 16, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 5 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 3 - Scanning the Marketing Environment (Finish) Chapter 4 - Ethical and Social Responsibility in Marketing (Begin) NOTE: This ends the material for Mini-test 2. It will cover Lectures 4 and 5 (including Business/Marketing in the News) which is the top of page 42 top of page 61 in the Lecture Notes and the middle of page 41 to page the top of page 106 in the Textbook. It will open on Thursday, 9/17 by 5 p.m. and CLOSE at 11:59 p.m. Eastern Time on Sunday, 9/20.
Lecture 4 - September 14, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 4 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 2 - Marketing & Organizational Strategies (Finish) Chapter 3 - Scanning the Marketing Environment (Begin)
Lecture 3 - September 9, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 3 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 1 - Creating Value with Marketing (Finish) Chapter 2 - Marketing & Organizational Strategies (Begin) NOTE 1: This ends the material for Mini-test 1. It will cover Lectures 1 to 3 (including Business/Marketing in the News) which is the top of page 42 in the Lecture Notes and covers the Textbook from page 1 to the middle of page 41. It will open on Thursday, 9/10 by 5 p.m. and CLOSE at 11:59 p.m. Eastern Time on Sunday, 9/13. NOTE 2: Participation in this Mini-test is what we use for the Academic Presence Report. DO NOT MISS THIS MINI-TEST.
Lecture 2 - September 2, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 2 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 1 - Creating Customer Relationship and Value Through Marketing (continued)
Lecture 1 - August 28, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 1 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Introduction to the Class: Review of the Syllabus and Beginning of Chapter 1
Pre-class online material	Click here for audio in .wma format or here for audio in .mp3 format.	Preclass Video This is a link to the online Camtasia Preclass video. Click on it to be sure it works on your computer. Once you see the video on your screen, click on the "play" arrow to begin the video. OR here for video in .mp4 format The placeholder video is done from my office; the normal lecture will be done in the classroom.