L J Marks Hybrid Course

	Welcome to Dr. Larry Marks'
EXCELLENCE in Action	Marketing 25010--2020 SPRING Course Page

Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.
The class details are available from Blackboard (https://learn.kent.edu/). Notes:
1. The Camtasia Video lectures should open on both PCs and Macs. The Camtasia video has a Table of Contents and each segment has its own time stamp. The video window can be made full screen.
2. In some rare cases when there is a technical problem, the video posted may be a .wmv file. These files require Windows Media Player.
3. The Video Kent site has audio and video that should work on any devices. These can be viewed in streaming format, or you can DOWNLOAD these files.

To download the .mp4 video or .mp3 audio, you must log into the site using your Flashine ID and password.

4. The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
5. To see a video about how to access and use the audio and video lectures, click here.
6. For "general information" about the class, click on http://www.personal.kent.edu/~lmarks

Date of the Lecture	Audio Versions of the Lecture (links are to video.kent.edu and to and to a Windows Media Player file)	Video Versions of the Lecture Click on the Lecture link below ( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.)
Lecture 28 - April 23, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 28 Video in Camtasia Format Video in .mp4 format: 2020 Spring, MKTG 25010 - Lecture 28 Part 1 2020 Spring, MKTG 25010 - Lecture 28 Part 2 If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Ch 20 - Personal Selling & Sales Management (Finish) NOTE 1: This ends the material for Mini-test 14 REVIEW ONLY. This ungraded review test covers Lectures 27 and 28 and the textbook from the middle of page 527 to page 606 (the end of Chapter 20). NOTE 2: This is the material that will be on the FINAL EXAM. It will cover Lecture 21 to Lecture 28, and page 378 to page 606, the end of Chapter 20. This is what is covered in Mini-tests 11 to Mini-test 14 Review Only (with no Business/Marketing in the News Questions). The Final will OPEN at 8 a.m. on Thursday, April 30 and will close at 10 p.m. on Friday, May 1 (Eastern Times). As always, it is a good idea to make use of the REVIEW EXAMS to help study for the Final Exam.
Lecture 27 - April 21, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 27 Video in Camtasia Format Video in .mp4 format: 2020 Spring, MKTG 25010 - Lecture 27 Part 1 2020 Spring, MKTG 25010 - Lecture 27 Part 2 If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 18 - Advertising, Sales Promotion, & Public Relations (Finish) Ch 19 - Social Media Marketing (Finish) Ch 20 - Personal Selling & Sales Management (begin)
Lecture 26 - April 16, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 26 Video in Camtasia Format Video in .mp4 format: 2020 Spring, MKTG 25010 - Lecture 26 Part 1 2020 Spring, MKTG 25010 - Lecture 26 Part 2 If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 17 - Integrated Marketing Communications (Finish) Chapter 18 - Advertising, Sales Promotion, & Public Relations (Begin) NOTE: This ends the material for Mini-test 13. It opens on Friday, April 17 and closes Sunday, April 26 at midnight (Eastern time). Mini-test 13 covers Lectures 25 and 26 and the textbook from the middle of page 480 to the middle of page 527.
Lecture 25 - April 14, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 25 Video in Camtasia Format Video in .mp4 format: 2020 Spring, MKTG 25010 - Lecture 25 Part 1 2020 Spring, MKTG 25010 - Lecture 25 Part 2 If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 17 - Integrated Marketing Communications (Continue)
Lecture 24 - April 9, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 24 Video in Camtasia Format Video in .mp4 format: 2020 Spring, MKTG 25010 - Lecture 24 Part 1 2020 Spring, MKTG 25010 - Lecture 24 Part 2 If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 16 - Retailing and Wholesaling (Finish) Chapter 17 - Integrated Marketing Communications (Begin) This concludes the material that will be on Mini-test 12. IMPORTANT NOTE - The videos mistakenly say Mini-test 11....this is for Mini-test 12!! Mini-test 12 will cover Lectures 23 and 24 (including Business/Marketing in the News) and the Textbook from page 430 to page 480. It will open on Friday, 4/10/20 by 5 p.m. and close at midnight on Sunday, 4/19/20.
Lecture 23 - April 7, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 23 Video in Camtasia Format Video in .mp4 format: 2020 Spring, MKTG 25010 - Lecture 23 Part 1 2020 Spring, MKTG 25010 - Lecture 23 Part 2 If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 15 - Managing Marketing Channels and Supply Chains (finish) Chapter 16 - Retailing & Wholesaling (Begin)
Lecture 22 - April 2, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 22 Video in Camtasia Format Video in .mp4 format: 2020 Spring, MKTG 25010 - Lecture 22 Part 1 2020 Spring, MKTG 25010 - Lecture 22 Part 2 If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 15 - Managing Marketing Channels and Supply Chain (Begin) Chapter 14 - Arriving at the Final Price (Finish) NOTE: This concludes the material that will be on Mini-test 11. It will cover Lectures 21 and 22 (including Business/Marketing in the News) and the Textbook from page 380 to page 429. It will open on Friday, 4/3/20 by 5 p.m. and close at midnight (11:59 p.m.) on Sunday, April 12.
Lecture 21 - March 31, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 21 Video in Camtasia Format Video in .mp4 format: 2020 Spring, MKTG 25010 - Lecture 21 Part 1 2020 Spring, MKTG 25010 - Lecture 21 Part 2 If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 14 - Arriving at the Final Price (Begin)
		---^ This BEGINS the Material that will be on the Final Exam ^----
Lecture 20 - March 19, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 20 Video in Camtasia Format Video in .mp4 format: 2020 Spring, MKTG 25010 - Lecture 20 Part 1 2020 Spring, MKTG 25010 - Lecture 20 Part 2 If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 13 - Setting the Price Foundation (Finish) NOTE 1: This concludes the material that will be on Mini-test 10. It will cover Lectures 19 and 20 (including Business/Marketing in the News) and the Textbook from page 339 to page 378. It will open on Friday, 3/20/20 by 5 p.m. and close at midnight (11:59 p.m.) on Sunday, April 5. NOTE 2: This concludes the material that will be on MIDTERM 2. It will cover Lectures 11 to 20 and the Texbook from page the middle of page 182 to page 378, which is covered in Mini-tests 6 to 10. Consider using the REVIEW Tests to help study for the Midterm!
Lecture 19 - March 17, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 19 Video in Camtasia Format Video in .mp4 format: 2020 Spring, MKTG 25010 - Lecture 19 Part 1 2020 Spring, MKTG 25010 - Lecture 19 Part 2 If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 12 - Services Marketing (Finish) Chapter 13 - Setting the Price Foundation (Begin)
Lecture 18 - March 12, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 18 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 11 - Managing Successful Products, Services, and Brands (Finish) Chapter 12 - Services Marketing This concludes the material that will be on Mini-test 9. It will cover Lectures 17 and 18 (including Business/Marketing in the News) and the Textbook from the middle of page 308 to page 338. It will open on Friday, 3/13/20 by 5 p.m. and close at midnight (11:59 p.m.) on TUESDAY, March 31, AFTER Spring Break.
Lecture 17 - March 10, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 17 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 11 - Managing Successful Products, Services, and Brands (continued)
Lecture 16 - March 5, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 16 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 10 - Developing New Products and Services (Finish) Chapter 11 - Managing Successful Products, Services, and Brands This concludes the material that will be on Mini-test 8. It will cover Lectures 15 and 16 (including Business/Marketing in the News) and the Textbook from the top of page 264 to the middle of page 308. It will open on Friday, 3/6/20 by 5 p.m. and close at midnight (11:59 p.m.) on Sunday, March 15.
Lecture 15 - March 3, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 15 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 9 - Segmentation, Targeting, Positioning (Finish) Chapter 10 - Developing New Products and Services
Lecture 14 - February 27, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 14 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 9 - Segmentation, Targeting, Positioning (Continue) This concludes the material that will be on Mini-test 7. It will cover Lectures 13 and 14 (including Business/Marketing in the News) and the Textbook from the top of page 221 to page 263. It will open on Friday, 2/28/20 by 5 p.m. and close at midnight (11:59 p.m.) on Sunday, March 8.
Lecture 13 - February 25, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 13 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 8 - Marketing Research (Finish) Chapter 9 - Segmentation, Targeting, Positioning (Begin)
Lecture 12 - February 20, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 12 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 7 - Understanding & Reaching Global Consumers and Markets (Finish) Chapter 8 - Marketing Research (Begin) This concludes the material that will be on Mini-test 6. It will cover Lectures 11 and 12 (including Business/Marketing in the News) and the Textbook from the top of page 182 to the top of page 221. It will open on Friday, 2/21/20 by 5 p.m. and close at midnight (11:59 p.m.) on Sunday, March 1.
Lecture 11 - February 18, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 11 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 7 - Understanding & Reaching Global Consumers and Markets (continued)
		---^ This BEGINS the Material that will be on Midterm Exam 2 ^----
Lecture 10 - February 13, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 10 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 6 - Understanding Organizations as Customers (Finish) Chapter 7 - Understanding & Reaching Global Consumers and Markets NOTE 1: This concludes the material that will be on Mini-test 5. It will cover Lectures 9 and 10 (including Business/Marketing in the News) and the Textbook from the middle of page 140 to the top of page 182. It will open on Friday, 2/14/20 by 5 p.m. and close at midnight (11:59 p.m.) on Sunday, February 23. NOTE 2: This concludes the material that will be on MIDTERM 1. It will cover Lectures 1 to 10 and the Texbook from page 1 to the top of page 182, which is covered in Mini-tests 1 to 5. Consider using the REVIEW Tests to help study for the Midterm. MIDTERM 1 will be open on Monday, February 24 and Tuesday February 25. In-person students will take the Midterm in the College of Business Computer Labs (between 9 am and 8 pm either day) or via Proctorio (with permission from me). Web-based students will take the Midterm between 8 am Monday and 10 pm Tuesday using Proctorio.
Lecture 9 - February 11, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 9 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 5 - Understanding Consumer Behavior (Finish) Chapter 6 - Understanding Organizations as Customers (Begin) Note: The classroom slides did not record properly. I needed to redo the material after class. There may be some "issues" of the audio or the slides not being in synch at times. The content is all as it should be.
Lecture 8 - February 6, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 8 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 5 - Understanding Consumer Behavior (Continued) NOTE: This concludes the material that will be on Mini-test 4. It will cover Lectures 7 and 8 (including Business/Marketing in the News) and the Textbook from the bottom of 107 to the top of page 140. It will open on Friday, 2/6/20 by 5 p.m. and close at midnight (11:59 p.m.) on Sunday, February 16.
Lecture 7 - February 4, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 7 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 4 - Ethical and Social Responsibility for Sustainable Marketing (Finish) Chapter 5 - Understanding Consumer Behavior (Begin)
Lecture 6 - January 30, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 6 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 3 - Scanning the Marketing Environment (Finish) Chapter 4 - Ethical and Social Responsibility for Sustainable Marketing (Begin) NOTE: This concludes the material that will be on Mini-test 3. It will cover Lectures 5 and 6 (including Business/Marketing in the News) and the Textbook from page 79 to page 107. It will open on Friday, 1/31/20 by 5 p.m. and close at midnight (11:59 p.m.) on Sunday, February 9.
Lecture 5 - January 28, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 5 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 3 - Scanning the Marketing Environment (continue)
Lecture 4 - January 23, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 4 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 2 - Developing Successful Organizational and Marketing Strategies (Continue) Chapter 3 - Scanning the Marketing Environment (begin) NOTE: This concludes the material that will be on Mini-test 2. It will cover Lectures 3 and 4 (including Business/Marketing in the News) and the Textbook from page 17 to the end of page 78. It will open on Friday, 1/24/20 by 5 p.m. and close at midnight (11:59 p.m.) on Sunday, February 2.
Lecture 3 - January 21, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 3 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 1 - Creating Customer Value through Marketing (Finish) Chapter 2 - Developing Successful Organizational and Marketing Strategies (Begin)
Lecture 2 - January 16, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 2 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 1 - Creating Customer Value through Marketing Note 1: This concludes the material that will be on Mini-test 1. It will cover Lectures 1 and 2 (including Business/Marketing in the News) and the Textbook from page 1 to the end of page 16. It will open on Friday, 1/16/20 by 5 p.m. and close at midnight (11:59 p.m.) on Sunday, 1/26. NOTE 2: Participation in this Mini-test is what we use for the Academic Presence Report. DO NOT MISS THIS MINI-TEST.
Lecture 1 - January 14, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 1 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Introduction to the Class: Review of the Syllabus and Beginning of Chapter 1
Pre-class online material	Click here for audio in .wma format or here for audio in .mp3 format.	Preclass Video This is a link to the online Camtasia Preclass video. Click on it to be sure it works on your computer. Once you see the video on your screen, click on the "play" arrow to begin the video. OR here for video in .mp4 format The placeholder video is done from my office; the normal lecture will be done in the classroom.