L J Marks Hybrid Course

	Welcome to Dr. Larry Marks'
EXCELLENCE in Action	Marketing 25010--2020 SUMMER I Course Page

Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.
The class details are available from Blackboard (https://learn.kent.edu/). Notes:
1. The Camtasia Video lectures should open on both PCs and Macs. The Camtasia video has a Table of Contents and each segment has its own time stamp. The video window can be made full screen.
2. In some rare cases when there is a technical problem, the video posted may be a .wmv file. These files require Windows Media Player.
3. The Video Kent site has audio and video that should work on any devices. These can be viewed in streaming format, or you can DOWNLOAD these files.

To download the .mp4 video or .mp3 audio, you must log into the site using your Flashine ID and password.

4. The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
5. To see a video about how to access and use the audio and video lectures, click here.
6. For "general information" about the class, click on http://www.personal.kent.edu/~lmarks

Date of the Lecture	Audio Versions of the Lecture (links are to video.kent.edu and to and to a Windows Media Player file)	Video Versions of the Lecture Click on the Lecture link below ( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.)
Lecture 17 - July 2, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 17 If the .mp4 format version is not ready, try Camtasia Video in Camtasia Format Video in .mp4 format Chapter 20 - Personal Selling & Sales Management (Finish) Note 1: This ends the material for Mini-test 9 REVIEW ONLY. It covers Lecture 17 and the text book from the bottom of page 586 to 606 (the end of Chapter 20). Note 2: This is the end of the material for the Final Exam. The Final covers all material from Lecture 9 to Lecture 17 ending with Chapter 20 of the textbook (from the middle of page 251 to page 606). This is the material cover in Mini-test 5 through Mini-test 8 (and Ungraded Mini-test 9 REVIEW ONLY). The Final exam Exam (30% of your course grade) is available from Wednesday July 8 at 8 a.m. to Thursday, July 9 with the last login at 5 p.m. (Eastern Time).
Lecture 16 - July 1, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 16 If the .mp4 format version is not ready, try Camtasia Video in Camtasia Format Video in .mp4 format Chapter 18 - Advertising, Sales Promotion, & Public Relations (Finish) Chapter 19 - Social Media Marketing (Finish) Chapter 20 - Personal Selling & Sales Management Note: This ends the material for Mini-test 8. It covers Lectures 15 and 16 and the textbook from Page 478 to the top of page 586. This test CLOSES on TUESDAY, July 7 at MIDNIGHT. Do NOT forget to take the Mini-tests.
Lecture 15 - June 30, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 15 If the .mp4 format version is not ready, try Camtasia Video in Camtasia Format Video in .mp4 format Chapter 17 - Integrated Marketing Communications and Direct Marketing ( Finish) Chapter 18 - Advertising, Sales Promotion, & Public Relations
Lecture 14 - June 29, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 14 If the .mp4 format version is not ready, try Camtasia Video in Camtasia Format Video in .mp4 format Chapter 15 - Managing Marketing Channels and Supply Chains Chapter 16 - Retailing and Wholesaling (Finish) Note: This ends the material for Mini-test 7. It covers Lectures 13 and 14 and the textbook from Page 385 to Page 473. This test CLOSES on Sunday, July 5 at MIDNIGHT. Do NOT forget to take the Mini-tests.
Lecture 13 - June 25, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 13 If the .mp4 format version is not ready, try Camtasia Video in Camtasia Format Video in .mp4 format Chapter 14 - Arriving at the Final Price (Finish) Chapter 15 - Managing Marketing Channels and Supply Chains
Lecture 12 - June 24, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 12 If the .mp4 format version is not ready, try Camtasia Video in Camtasia Format Video in .mp4 format Chapter 12 - Services Marketing (Finish) Chapter 13 - Building the Price Foundation (Finish) Chapter 14 - Arriving at the Final Price Note: This ends the material for Mini-test 6. It covers Lectures 11 and 12 and the textbook from the middle Page 313 to the bottom of Page 384. This test CLOSES on Monday, June 29 at MIDNIGHT. Do NOT forget to take the Mini-tests.
Lecture 11 - June 23, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 11 If the .mp4 format version is not ready, try Camtasia Video in Camtasia Format Video in .mp4 format Chapter 11 - Managing Successful Products, Services, and Brands (Finish) Chapter 12 - Services Marketing
Lecture 10 - June 22, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format	Lecture 10 If the .mp4 format version is not ready, try Camtasia Video in Camtasia Format Video in .mp4 format Chapter 10 - Developing New Products and Services (Finish) Chapter 11 - Managing Successful Products, Services, and Brands Note: This ends the material for Mini-test 5. It covers Lectures 9 and 10 and the textbook from the middle of Page 251 to the middle of Page 313. This test CLOSES on Saturday, June 27 at MIDNIGHT. Do NOT forget to take the Mini-tests.
Lecture 9 - June 18, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 9 If the .mp4 format version is not ready, try Camtasia Video in Camtasia Format Video in .mp4 format Chapter 9 - Market Segmentation, Targeting, and Positioning (Finish) Chapter 10 - Developing New Products and Services NOTE: This begins the material that will be on the final exam.
Lecture 8 - June 17, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 8 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 8 - Marketing Research (Finish) Chapter 9 - Market Segmentation, Targeting, and Positioning Note 1 : This ends the material for Mini-test 4. It covers Lectures 7 and 8 and the textbook from Page 178 to the middle of Page 251. This test CLOSES on Monday, June 22 at MIDNIGHT. Do NOT forget to take the Mini-tests. Note 2: This ends the material for the MIDTERM exam. The midterm covers Lectures 1 to 8 and the textbook from Page 1 to the middle of Page 251. This is what is covered in Min-tests 1 to 4 (WITHOUT any Marketing in the News questions). The MIDTERM EXAM (20% of your grade) is available from Friday, June 19 at 8 a.m. to Friday, June 26 with last logon at 5 p.m. You can, and should, make use of the Review Tests to help study for the open book, open notes midterm. However, you cannot have mini-test questions or answers with you at the exam.
Lecture 7 - June 16, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 7 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 7 - Understanding and Reaching Global Consumers and Markets (Finish)
Lecture 6 - June 15, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 6 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 5 - Understanding Consumer Behavior (finish) Chapter 6 - Understanding Organizations as Customers (finish) Note: This ends the material for Mini-test 3. It covers Lectures 5 and 6 and the textbook from the Middle of Page 129 to Page 177. This test CLOSES on Saturday, June 20 at MIDNIGHT. Do NOT forget to take the Mini-tests.
Lecture 5 - June 11, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 5 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 5 - Understanding Consumer Behavior (continue)
Lecture 4 - June 10, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 4 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 3 - Scanning the Marketing Environment (Finish) Chapter 4 - Ethical & Social Responsibilty Chapter 5 - Understanding Consumer Behavior Note: This ends the material for Mini-test 2. It covers Lectures 3 and 4 and the textbook from the Middle of Page 41 to Page the Middle of Page 129. Mini-test 2 CLOSES on Monday 6/15 at Midnight (Eastern Time)
Lecture 3 - June 9, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 3 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 2 - Corporate & Marketing Strategies (Finish) Chapter 3 - Scanning the Marketing Environment
Lecture 2 - June 8, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 2 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 1 (finish) and begin Chapter 2 - Corporate & Marketing Strategies NOTE: This ends the material for Mini-test 1. It covers Lectures 1 and 2 (including Marketing in the News) and the textbook from Page 1 to the middle of Page 41. Be sure to have at least ONE ATTEMPT of this Mini-test by Friday, June 12 at 5 p.m. to be counted as "attending" the class. The test CLOSES on Saturday, June 13 at midnight (Eastern Time). Do not forget to take the Mini-tests.
Lecture 1 - June 4, 2020	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (Use whichever one works for you)	Lecture 1 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Introduction to the Class: Review of the Syllabus and Beginning of Chapter 1
Pre-class online material	Click here for audio in .wma format or here for audio in .mp3 format.	Preclass Video in Camtasia Format This is a link to the online Camtasia Preclass video. Click on it to be sure it works on your computer. Once you see the video on your screen, click on the "play" arrow to begin the video. OR here for Kent Video in .mp4 format This is just a sample video for you.