L J Marks Principles of Marketing online on the web

	Welcome to Dr. Larry Marks'
EXCELLENCE in Action	MKTG 25010--2021 FALL Class

Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.
The class details are available from Canvas (https://kent.instructure.com/).

Notes:
1. The Camtasia Video lectures should open on both PCs and Macs. The video window can be made full screen.
2. In some rare cases when there is a technical problem, the video posted may be a .wmv file. These files require Windows Media Player.
3. The Video Kent site has audio and video that should work on any devices. These can be viewed in streaming format, or you can DOWNLOAD these files. To download the .mp4 video or .mp3 audio, you must log into the site using your Flashine ID and password.
4. The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
5. To see a video about how to access and use the audio and video lectures, click here.
6. For questions about the class email Dr. Marks at lmarks@kent.edu.

Date of the Lecture	Audio Versions of the Lecture (links are to video.kent.edu and to and to a Windows Media Player file)	Video Versions of the Lecture Click on the Lecture link below ( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.)
Lecture 28 - Wednesday, Dec.8, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 28 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 17 - Implementing Interactive and Multichannel Marketing (Finish) Note 1: This ends the material for Lecture 28 on Lecture Notes Page 303 and Textbook Page 591. Note 2: Lectures 27 and 28 are covered in UNGRADED Mini-test 14 REVIEW ONLY. Use that to help study for the Final Exam. Note 2: The Final Exam covers material from Lecture 21 to Lecture 28, which is covered in Mini-tests 11 through 13, plus Mini-test 14 Ungraded Review (without any Marketing in the News questions on the final). That’s Lecture Notes pages 210 to 303 and the Textbook pages 378 to 591.
Lecture 27 - Monday, Dec.6, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 27 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 21 - Personal Selling and Sales Management (Finish) Chapter 17 - Implementing Interactive and Multichannel Marketing (Begin) Note 1: This Lecture ends on page 300 of the Lecture Notes and on page 467 of the Textbook. Note 2: Wednesday's Lecture will be pretty short, wrapping up Chapter 17 and doing a recap of the class key concepts.
Lecture 26 - Wednesday, Dec. 1, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 26 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 20 -Using Social Media and Mobile Marketing to Connect with Consumers (Finish) Chapter 21 - Personal Selling and Sales Management (Begin) Note 1: This Lecture ends on page 292 of the Lecture Notes and on page 584 of the Textbook. Note 2: This ends the material for Mini-test 13. Mini-test 13 covers Lecture 25 and 26, which is pages 233 to 292 in the Lecture Notes and pages 519 to 584 in the Textbook (SKIPPING Chapter 17 for now). Mini-test 13 OPENS on Thursday, December 2 at 8 a.m. and CLOSES on TUESDAY, December 7 at 11:59 p.m.
Lecture 25 - Monday, Nov. 29, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 25 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 19 - Advertising, Sales Promotion, and Public Relations (Finish) Chapter 20 -Using Social Media and Mobile Marketing to Connect with Consumers (Begin) Lecture 25 ends on page 279 of the Lecture Notes and page 552 of the Textbook.
Lecture 24 - Monday, Nov. 22, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 24 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 18 Integrated Marketing Communications (Finish) Chapter 19 - Advertising, Sales Promotion, and Public Relations (Begin) Note 1: Lecture 24 ends on page 265 of the Lecture Notes and page 519 of the Textbook. Note 2: This ends the material that will be on Mini-test 12. Mini-test 12 covers Lectures 23 and 23, pages 234 to 265 in the Lecture Notes and pages 434 to 458 and 484 to 519 in the Textbook (skipping Chapter 17 for now). Mini-test 12 OPENS on Tuesday, November 23 at 8 a.m. and CLOSES on THURSDAY, December 2, at 11:59 p.m. (to accommodate Thanksgiving Break).
Lecture 23 - Wednesday, Nov. 17, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 23 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 16 - Retailing and Wholesaling (Finish) Chapter - 18 Integrated Marketing Communications (Begin) The Lecture ends on Page 249 of the Lecture Notes and Page 487 of the Textbook.
Lecture 22 - Monday, Nov. 15, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 22 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 15 - Managing Marketing Channels & Supply Chains (Finish) Chapter 16 - Retailing and Wholesaling (Begin) Note 1: The Lecture ends on Page 233 of the Lecture Notes and Page 433 of the Textbook. Note 2: This ends the material for Mini-test 11. -Mini-test 11 covers Lectures 21 and 22, pages 210 to 233 in the Lecture Notes, pages 378 to 433 in the Textbook, and Business/Marketing in the News. -Mini-test 11 OPENS on Tuesday, Nov. 16 at 8 a.m. and CLOSES on Sat. Nov. 20 at 11:59 p.m. Note 3: This is the first Mini-test that will be covered on the Final Exam.
Lecture 21 - Wednesday, Nov. 10, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 21 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 14 - Arriving at the Final Price (Finish) Chapter 15 - Managing Marketing Channels & Supply Chains The Lecture ends on Page 219 of the Lecture Notes and Page 408 of the Textbook. Note 1: This begins the material that will be on the Final Exam.
Lecture 20 - Monday, Nov. 8, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 20 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 14 - Arriving at the Final Price (Begin) Chapter 13 - Building the Price Foundation (Finish) The Lecture ends on Page 210 of the Lecture Notes and Page 377 of the Textbook. Note 1: This ends the material for Mini-test 10. -Mini-test 10 covers Lectures 19 and 20, pages 182 to 210 in the Lecture Notes, pages 326 to 377 in the Textbook, and Business/Marketing in the News. -Mini-test 10 OPENS on Tuesday, Nov. 9 at 8 a.m. and CLOSES on Sat. Nov. 13 at 11:59 p.m. Note 2: This ends the material for MIDTERM 2. --Midterm 2 will cover Lectures 11 to 20, pages 96 to 210 in the Lecture Notes and pages 174 to 377 in the Textbook. -It opens on Sat. Nov. 13 at 8 a.m. and CLOSES on Tues. Nov. 16 with the last logon at 5 p.m. via Proctorio.
Lecture 19 - Wednesday, Nov. 3, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 19 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 13 - Building the Price Foundation (Begin) Chapter 12 -Services Marketing (Finish) Lecture 19 ends on page 196 of the Lecture Notes and page 359 of the Textbook.
Lecture 18 - Monday, Nov. 1, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 18 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 12 -Services Marketing (Begin) Chapter 11 -Managing Successful Products, Services, and Brands (Finish) Note 1: Lecture 18 ends on page 182 of the Lecture Notes and page 326 of the Textbook. Note 2: This ends the material for Mini-test 9. Mini-test 9 covers Lectures 17 and 18, pages 159 to 182 in the Lecture Notes, pages 307 to 326 in the Textbook, and Business/Marketing in the News. Mini-test 9 OPENS on Tuesday, November 2 and CLOSES on November 6 at 11:59 p.m.
Lecture 17 - Wednesday, Oct. 27, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 17 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 11 -Managing Successful Products, Services, and Brands (Continue) Note: This Lecture ends on Page 167 of the Lecture Notes and Page 307 of the Textbook.
Lecture 16 - Monday, Oct. 25, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 16 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 10 - Developing New Products and Services (Finish) Chapter 11 -Managing Successful Products, Services, and Brands (Begin) Note 1: This Lecture ends on Page 159 of the Lecture Notes and Page 291 of the Textbook. Note 2: This ends the Material for Mini-test 8. Mini-test 8 covers Lectures 15 and 16, pages 133 to 159 in the Lecture Notes, pages 255 to 291 in the Textbook, and Business/Marketing in the News. Mini-test 8 OPENS on Tuesday, October 26 at 8 a.m. and CLOSES on Saturday, October 30 at 11:59 p.m.
Lecture 15 - Wednesday, Oct. 20, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 15 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 9 - Segmentation, Targeting, Positioning (Finish) Chapter 10 - Developing New Products and Services This Lecture ends on Page 147 of the Lecture Notes and Page 268 of the Textbook.
Lecture 14 - Monday, Oct. 18, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 14 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 9 - Segmentation, Targeting, Positioning (Continue) Note 1: This lecture ends on page 133 of the Lecture Notes and page 255 in the Textbook. Note 2: This ends the material for Mini-test 7. Mini-test 7 covers Lectures 13 and 14, pages 118 to 133 in the Lecture Notes and pages 212 to 255 in the Textbook, plus Business/Marketing in the News. Mini-test 7 OPENS on Tuesday, October 19 at 8 a.m. and CLOSES on Saturday, October 23 at 11:59 p.m.
Lecture 13 - Wednesday, Oct. 13, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 13 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 8 - Marketing Research From Customer Insights to Action (Finish) Chapter 9 - Segmentation, Targeting, Positioning (Begin) This lecture ends on page 126 of the Lecture Notes and the middle of page 242 in the Textbook.
Lecture 12 - Monday, Oct. 11, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 12 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 7 - Understanding Global Consumers and Markets (Finish) Chapter 8 - Marketing Research From Customer Insights to Action (Begin) Note 1: This lecture ends on page 118 of the Lecture Notes and the middle of page 212 in the Textbook. Note 2: This ends the material for Mini-test 6. • Mini-test 6 covers Lectures 11 and 12, pages 96 to 118 in the Lecture Notes, 174 to the middle of page 212 in the Textbook, plus Business/Marketing in the News. • Mini-test 6 opens on Tuesday, October 12 at 8 a.m. and CLOSES on Tuesday, October 19 at 11:59 pm (to accommodate Fall Break).
Lecture 11 - Wednesday, Oct. 6, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 11 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 7 - Understanding Global Consumers and Markets (Begin) Note 1: This lecture ends on page 105 of the Lecture Notes and page 189 of the Textbook. This Lecture begins the material for Midterm 2. Note 2: Do not forget to take Midterm 1 which covers Lectures 1 to 10, pages 1 to 96 in the Lecture Notes and pages 1 to 173 in the Textbook. Midterm 1 opens on Saturday, October 9 at 8 a.m. and CLOSES on Tuesday, October 12 at 5 p.m.
Lecture 10 - Monday, Oct. 4, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 10 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 6 - Understanding Organizations as Customers (Finish) Note 1: This lecture ends on page 96 of the Lecture Notes and page 173 of the Textbook. Note 2: This ends the material on Mini-test 5, which covers Lectures 9 and 10. Mini-test 5 covers from the top of page 82 to page 96 in the Lecture Notes, the middle of page 136 to page 173 in the Textbook, plus Business/Marketing in the News. Mini-test 5 OPENS on Tuesday, October 4 at 8 a.m. and CLOSES on Saturday, October 9 at 11:59 p.m. Note 3: This also ends the material for Midterm 1 which covers Lectures 1 to 10, pages 1 to 96 in the Lecture Notes and pages 1 to 173 in the Textbook. Midterm 1 opens on Saturday, October 9 at 8 a.m. and CLOSES on Tuesday, October 12 at 5 p.m.
Lecture 9 - Wednesday, Sep. 29, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 9 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 5 - Understanding Consumer Behavior (Finish) This lecture ends on page 88 of the Lecture Notes and page 151 in the Textbook.
Lecture 8 - Monday, Sep. 27, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 8 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 5 - Understanding Consumer Behavior (Continued) Note 1: This lecture ends at the top of page 82 of the Lecture Notes and in the middle of page 136 in the Textbook. Note 2: This ends the material for Mini-test 4, which covers Lectures 7 and 8. Mini-test 4 covers 65 to the top of page 82 in the Lectures Notes, the middle of page 107 to the middle of page 136 in the Textbook, and Business/Marketing in the News. Mini-test 4 will open on Tuesday, September 28 at 8 a.m. and will close at 11:59 p.m. on Saturday, October 2.
Lecture 7 - Wednesday, Sep. 22, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 7 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 4 - Ethical and Social Responsibility for Sustainable Marketing (Finish) Chapter 5 - Understanding Consumer Behavior This lecture ends on page 75 of the Lecture Notes and in the middle of page 127 in the Textbook.
Lecture 6 - Monday, Sep. 20, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 6 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 3 - Scanning the Marketing Environment (Finish) Chapter 4 - Ethical and Social Responsibility for Sustainable Marketing Note 1: This lecture ends on page 65 of the Lecture Notes and in the middle of page 107 in the Textbook. Note 2: This ends the material for Mini-test 3, which covers Lectures 5 and 6. Mini-test 3 covers pages 50 to 65 in the Lectures Notes, the middle of page 79 to the middle of page 107 in the Textbook, and Business/Marketing in the News. Mini-test 2 will open on Tuesday, September 21 at 8 a.m. and will close at 11:59 p.m. on Saturday, September 25.
Lecture 5 - Wednesday, Sep. 15, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 5 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 3 - Scanning the Marketing Environment (Continue) This lecture ends on page 58 of the Lecture Notes and page 89 in the Textbook.
Lecture 4 - Monday, Sep. 13, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 4 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 2 - Developing Successful Organizational and Marketing Strategies (Finish) Chapter 3 - Scanning the Marketing Environment (Begin) Note 1: This lecture ends on page 50 of the Lecture Notes and in the middle of page 79 in the Textbook. Note 2: This ends the material for Mini-test 2, which covers Lectures 3 and 4. Mini-test 2 covers page 28 to 50 in the Lectures Notes, the top of page 15 to the middle of page 79 in the Textbook, and Business/Marketing in the News. Mini-test 2 will open on Tuesday, September 13 and will close at 11:59 p.m. on Saturday, September 18.
Lecture 3 - Wednesday, Sep. 8, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 3 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 1 - Creating Customer Relations and Value Through Marketing (Finish) Chapter 2 - Developing Successful Organizational and Marketing Strategies (Begin) Note 1: This lecture ends on page 40 of the Lecture Notes and on page 34 in the Textbook. Note 2: The "instructor video" (of me) did not record properly for the first 10 minutes, so I have just put my picture in its place.
Lecture 2 - Wednesday, Sep. 1, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 2 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 1 - Creating Customer Relations and Value Through Marketing Note 1: This lecture ends on page 28 of the Lecture Notes and on the top of page 15 in the Textbook. Note 2: This ends the material for Mini-test 1, which covers Lectures 1 and 2. Mini-test 1 covers page 1 to 28 in the Lectures Notes, page 1 to the top of 15 in the Textbook, and Business/Marketing in the News. Mini-test 1 will open on Thursday, September 2 and will close at 11:59 p.m. on Sunday, September 5. This mini-test counts as VERIFICATION of your ATTENDANCE in the class, do not forget to take it.
Lecture 1 - Monday, Aug. 30, 2021	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 1 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Introduction to the Class: Review of the Syllabus and Introduction of Video Guest Lecturers This lecture ends on page 20 of the Lecture Notes; we do not get to the Textbook.
Pre-class online material	Click here for audio in .wma format or here for audio in .mp3 format.	Preclass Video This is a link to the online Camtasia Preclass video. Click on it to be sure it works on your computer. OR here for video in .mp4 format The placeholder video is done from my home office.