L J Marks Principles of Marketing online on the web

	Welcome to Dr. Larry Marks'
EXCELLENCE in Action	MKTG 25010--2021 SPRING Course Page

Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.
The class details are available from Blackboard (https://learn.kent.edu/).

Notes:
1. The Camtasia Video lectures should open on both PCs and Macs. The Camtasia video has a Table of Contents and each segment has its own time stamp. The video window can be made full screen.
2. In some rare cases when there is a technical problem, the video posted may be a .wmv file. These files require Windows Media Player.
3. The Video Kent site has audio and video that should work on any devices. These can be viewed in streaming format, or you can DOWNLOAD these files. To download the .mp4 video or .mp3 audio, you must log into the site using your Flashine ID and password.
4. The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
5. To see a video about how to access and use the audio and video lectures, click here.
6. For "general information" about the class, click on http://www.personal.kent.edu/~lmarks

Date of the Lecture	Audio Versions of the Lecture (links are to video.kent.edu and to and to a Windows Media Player file)	Video Versions of the Lecture Click on the Lecture link below ( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.)
Lecture 28 - April 29, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 28 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 20 - Personal Selling & Sales Management (Finish) This lecture ends on page 310 in the Lecture Notes and page 606 in the Textbook. It is the end of the class material. There is no Lecture 29 next week. Use it as an additional study day! NOTE 1: This ends the material for Ungraded Mini-test 14 Review ONLY. The Mini-test 14 REVIEW ONLY test covers Lectures 27 and 28 which is page 281 to page 310 in the Lecture Notes and page 562 to page 606 in the Textbook. It will open on Friday, April 30 at 8 a.m. and CLOSE at 5 p.m. Eastern Time on Monday, May 10. NOTE 2: This ends the material for the Final Exam! 1. The Final Exam opens Thursday, 5/6 at 8 a.m. via Proctorio. The last logon is Monday, 5/10 at 5 p.m. 2. The final covers Lecture material from Lecture 21 to Lecture 28 (there is no Lecture 29). In the Lecture Notes, that is page 205 to page 310. In the Textbook that is the middle of page 385 to page 606 (the end of Chapter 20). This is what is covered in Mini-tests 11 through 13 plus Mini-test 14 REVIEW ONLY (without any Marketing in the News questions on the final). 3.Use the REVIEW TESTS to study for the final exam!
Lecture 27 - April 27, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 27 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 19 - Using Social Media and Mobile Marketing to Connect with Consumers (Finish) Chapter 20 - Personal Selling & Sales Management This lecture ends on page 292 in the Lecture Notes and the middle of page 589 in the Textbook.
Lecture 26 - April 22, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 26 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 18- Advertising, Sales Promotion, and Public Relations (Finish) Chapter 19 - Using Social Media and Mobile Marketing to Connect with Consumers (Begin) This lecture ends on page 280 in the Lecture Notes and the middle of page 562 in the Textbook. NOTE: This ends the material for Mini-test 13. Mini-test 13 covers Lectures 25 and 26 (including Business/Marketing in the News) which is the middle of page 248 to page 280 in the Lecture Notes and page 482 to page 562 in the Textbook. It will open on Friday, April 23 at 8 a.m. and CLOSE at 11:59 p.m. Eastern Time on Monday, April 26.
Lecture 25 - April 20, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 25 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 17 - Integrated Marketing Communications and Direct Marketing (Finish) Chapter 18- Advertising, Sales Promotion, and Public Relations (Begin) This lecture ends in the middle of page 265 in the Lecture Notes and the middle of page 522 in the textbook.
Lecture 24 - April 8, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 24 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 16 - Retailing and Wholesaling (Finish) Chapter 17 - Integrated Marketing Communications and Direct Marketing (Begin) This lecture ends in the middle of page 248 in the Lecture Notes and the middle of page 482 in the textbook. NOTE: This ends the material for Mini-test 12. Mini-test 12 covers Lectures 23 and 24 (including Business/Marketing in the News) which is the middle of page 224 to the middle of page 248 in the Lecture Notes and page 432 to page 482 in the Textbook. It will open on Friday, April 9 at 8 a.m. and CLOSE at 11:59 p.m. Eastern Time on WEDNESDAY, April 21 (to accommodate Spring Break)
Lecture 23 - April 6, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 23 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 15 - Managing Marketing Channels and Supply Chains (Finish) Chapter 16 - Retailing and Wholesaling (Begin) This lecture ends in the middle of page 238 in the Lecture Notes and page 452 in the textbook.
Lecture 22 - April 1, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 22 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 15 - Managing Marketing Channels and Supply Chains This lecture ends in the middle of page 224 in the Lecture Notes and page 431 in the textbook. NOTE: This ends the material for Mini-test 11 AND begins the Mini-tests that will be covered on the Final Exam. Mini-test 11 covers Lectures 21 and 22 (including Business/Marketing in the News) which is page 205 to the middle of page 224 in the Lecture Notes and the middle of page 385 to page 431 in the Textbook. It will open on Friday, April 2 at 8 a.m. and CLOSE at 11:59 p.m. Eastern Time on TUESDAY, April 6 (to accommodate Midterm 2, which closes on Monday, April 5)
Lecture 21 - March 30, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 21 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 14 - Arriving at the Final Price (Finish) This lecture ends at the bottom of page 212 in the Lecture Notes and page 406 in the textbook.
Lecture 20 - March 25, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 20 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 13 - Building the Price Foundation (Finish) Chapter 14 - Arriving at the Final Price This lecture ends at the bottom of page 205 in the Lecture Notes and the middle of page 385 in the textbook. NOTE 1: This ends the material for Mini-test 10. Mini-test 10 covers Lectures 19 and 20 (including Business/Marketing in the News) which is page 183 to the bottom of page 205 in the Lecture Notes and the middle of page 340 to the middle of page 385 in the Textbook. It will open on Friday, March 26 at 8 a.m. and CLOSE at 11:59 p.m. Eastern Time on Monday, March 29. Note 2: This ends the material for Midterm #2. Midterm #2 will cover Lectures 11 to 20, which include page 105 to the bottom of page 205 in the Lecture Notes and the middle of page 195 to the middle of page 385 in the textbook (without any Marketing in the News questions). Midterm #2 opens at 8 a.m. on Tuesday, March 30 with the last log on Monday, April 5 at 5:00 p.m. Eastern Time using Proctorio.
Lecture 19 - March 23, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 19 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 12 - Services Marketing (Finish) Chapter 13 - Building the Price Foundation (Begin) This lecture ends on page 195 in the Lecture Notes and the middle of page 371 in the textbook.
Lecture 18 - March 18, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 18 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 12 - Services Marketing (Continue) This lecture ends on the bottom of page 183 in the Lecture Notes and the middle of page 340 in the textbook. NOTE: This ends the material for Mini-test 9. Mini-test 9 covers Lectures 17 and 18 (including Business/Marketing in the News) which is page 162 to the bottom of page 183 in the Lecture Notes and covers the Textbook from page 312 to the middle of page 340. It will open on Friday, March 19 at 8 a.m. and CLOSE at 11:59 p.m. Eastern Time on Monday, March 22.
Lecture 17 - March 16, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 17 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Note....I say it's March 15...it is however, March 16 <sigh> Chapter 11 - Managing Successful Products, Services, and Brands (Finish) Chapter 12 - Services Marketing (Begin) This lecture ends on page 172 in the Lecture Notes and the middle of page 333 in the textbook.
Lecture 16 - March 11, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 16 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 11 - Managing Successful Products, Services, and Brands (Continue) This lecture ends on page 162 in the Lecture Notes and the bottom of page 312 in the textbook. NOTE: This ends the material for Mini-test 8. Mini-test 8 covers Lectures 15 and 16 (including Business/Marketing in the News) which is the middle of 144 to page 162 in the Lecture Notes and covers the Textbook from the top of page 277 to page 312. It will open on Friday, March 11 at 8 a.m. and CLOSE at 11:59 p.m. Eastern Time on Monday, March 15.
Lecture 15 - March 9, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 15 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 10 - Developing New Products and Services (Finish) Chapter 11 - Managing Successful Products, Services, and Brands (Begin) This lecture ends on page 156 in the Lecture Notes and in the middle of page 300 in the textbook.
Lecture 14 - March 4, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 14 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 9 - Segmentation, Targeting, and Positioning (Finish) Chapter 10 - Developing New Products and Services This lecture ends in the middle of page 144 in the Lecture Notes and the top of page 277 in the textbook. NOTE: This ends the material for Mini-test 7. Mini-test 7 covers Lectures 13 and 14 (including Business/Marketing in the News) which is the middle of page 123 to the middle of page 144 in the Lecture Notes and covers the Textbook from the middle of page 247 to the top of page 277. It will open on Friday, March 5 at 8 a.m. and CLOSE at 11:59 p.m. Eastern Time on Monday, March 8.
Lecture 13 - March 2, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 13 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 9 - Segmentation, Targeting, and Positioning (Continue) This lecture ends in the middle of page 131 in the Lecture Notes and the middle of page 263 in the textbook.
Lecture 12 - February 25, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 12 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 8 - Marketing Research: From Consumer Insights to Actions (Finish) Chapter 9 - Segmentation, Targeting, and Positioning This lecture ends in the middle of page 123 in the Lecture Notes and the middle of page 247 in the textbook. NOTE 1: This ends the material for Mini-test 6. Mini-test 6 covers Lectures 11 and 12 (including Business/Marketing in the News) which is page 116 to the middle of page 123 in the Lecture Notes and covers the Textbook from the middle of page 195 to the middle of page 247. It will open on Friday, February 26 at 8 a.m. and CLOSE at 11:59 p.m. Eastern Time on Monday, March 1. NOTE 2: Midterm #1 closes on Monday, March 1 with the last log on at 5:00 p.m. Eastern Time using Proctorio.
Lecture 11 - February 23, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 11 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 7 - Understanding & Reaching Global Consumers and Markets (Finish) Chapter 8 - Marketing Research: From Consumer Insights to Actions (Begin) This lecture ends with page 116 in the Lecture Notes and page 219 in the textbook. NOTE: Midterm #1 opened at 8 a.m. on Tuesday, February 23 with the last log on Monday, March 1 at 5:00 p.m. Eastern Time using Proctorio.
Lecture 10 - February 18, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 10 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 7 - Understanding & Reaching Global Consumers and Markets This lecture ends with page 105 in the Lecture Notes and page 177 in the textbook. NOTE 1: This ends the material for Mini-test 5. Mini-test 5 covers Lectures 9 and 10 (including Business/Marketing in the News) which is page 85 to page 105 in the Lecture Notes and covers the Textbook from the middle of page 147 to the middle of page 195. It will open on Friday, February 19 at 8 a.m. and CLOSE at 11:59 p.m. Eastern Time on Monday, February 22. Note 2: This ends the material for Midterm #1. Midterm #1 will cover Lectures 1 to 10, which include page 1 to page 105 in the Lecture Notes and page 1 to to the middle of page 195 in the textbook (without any Marketing in the News questions). Midterm #1 opens at 8 a.m. on Tuesday, February 23 with the last log on Monday, March 1 at 5:00 p.m. Eastern Time using Proctorio.
Lecture 9 - February 16, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 9 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. I say Feb. 15 at the start of the lecture. This is for February 16. Chapter 5 - Understanding Consumer Behavior (Finish) Chapter 6 - Understanding Organizations as Customers (Finish) This lecture ends with page 94 in the Lecture Notes and the middle of page 195 in the textbook.
Lecture 8 - February 11, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 8 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 5 - Understanding Consumer Behavior (Continue) This ends the material for Mini-test 4. Mini-test 4 covers Lectures 7 and 8 (including Business/Marketing in the News) which is page 74 to page 85 in the Lecture Notes and covers the Textbook from the middle of page 129 to the middle of page 147. It will open on Friday, February 11 at 8 a.m. and CLOSE at 11:59 p.m. Eastern Time on Monday, February 15.
Lecture 7 - February 9, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 7 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 5 - Understanding Consumer Behavior (Continue) This lecture ends with page 80 in the Lecture Notes and page 138 in the textbook.
Lecture 6 - February 4, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 6 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 4 - Ethical and Social Responsibility in Marketing (finish) Chapter 5 - Understanding Consumer Behavior (Begin) This ends the material for Mini-test 3. Mini-test 3 covers Lectures 5 and 6 (including Business/Marketing in the News) which is page 55 to page 74 in the Lecture Notes and covers the Textbook from page 82 to the middle of page 129. It will open on Friday, February 5 at 8 a.m. and CLOSE at 11:59 p.m. Eastern Time on Monday, February 8.
Lecture 5 - February 2, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 5 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 3 - Scanning the Marketing Environment (finish) Chapter 4 - Ethical and Social Responsibility in Marketing (Begin) This lecture ends with page 64 in the Lecture Notes and page 107 in the textbook.
Lecture 4 - January 28, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 4 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 2 - Developing Successful Marketing & Organizational Strategies (finish) Chapter 3 - Scanning the Marketing Environment (Begin) This ends the material for Mini-test 2. Mini-test 2 covers Lectures 3 and 4 (including Business/Marketing in the News) which is page 32 to page 55 in the Lecture Notes and covers the Textbook from the middle of page 18 to page 81. It will open on Friday, January 29 at 8 a.m. and CLOSE at 11:59 p.m. Eastern Time on Monday, February 1.
Lecture 3 - January 26, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 3 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 1 - Creating Customer Relationship and Value Through Marketing (finish) Chapter 2 - Developing Successful Marketing & Organizational Strategies (Begin)
Lecture 2 - January 21, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 2 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Chapter 1 - Creating Customer Relationship and Value Through Marketing (continued) NOTE 1: This ends the material for Mini-test 1. It will cover Lectures 1 and 2 (including Business/Marketing in the News) which is up to page 31 in the Lecture Notes and covers the Textbook from page 1 to the middle of page 18. It will open on Friday, 1/22 by 5 p.m. and CLOSE at 11:59 p.m. Eastern Time on Monday, 1/25. NOTE 2: Participation in this Mini-test is what we use for the Academic Presence Report. DO NOT MISS THIS MINI-TEST.
Lecture 1 - January 19, 2021	Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 1 Video in Camtasia Format Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. Introduction to the Class: Review of the Syllabus and Beginning of Chapter 1 - Creating Customer Value Through Marketing
Pre-class online material	Click here for audio in .wma format or here for audio in .mp3 format.	Preclass Video This is a link to the online Camtasia Preclass video. Click on it to be sure it works on your computer. Once you see the video on your screen, click on the "play" arrow to begin the video. OR here for video in .mp4 format The placeholder video is done from my office; the normal lecture will be done in the classroom.