L J Marks Principles of Marketing online on the web

	Welcome to Dr. Larry Marks'
EXCELLENCE in Action	MKTG 25010--2022 Spring Class

Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.
The class details are available from Canvas (https://kent.instructure.com/).

Notes:
1. The Camtasia Video lectures should open on both PCs and Macs. The video window can be made full screen.
2. In some rare cases when there is a technical problem, the video posted may be a .wmv file. These files require Windows Media Player.
3. The Video Kent site has audio and video that should work on any devices. These can be viewed in streaming format, or you can DOWNLOAD these files. To download the .mp4 video or .mp3 audio, you must log into the site using your Flashine ID and password.
4. The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
5. To see a video about how to access and use the audio and video lectures, click here.
6. For questions about the class email Dr. Marks at lmarks@kent.edu.

Date of the Lecture	Audio Versions of the Lecture (links are to video.kent.edu and to and to a Windows Media Player file)	Video Versions of the Lecture Click on the Lecture link below ( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.)
Lecture 24 - Thursday, Apr. 14, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 24 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 15 - Managing Marketing Channels and Supply Chains (Finish) Note 1: Lecture 24 ends on page 232 of the Lecture Notes and page 429 of the Textbook Note 2: This ends the material for Mini-test 12 which covers Lectures 23 and 24 (including Business/Marketing in the News), pages 212 to 232 in the Lecture Notes and pages 384 to 429 in the Textbook. Mini-test 12 OPENS on Friday, April 15 at 8 a.m. and CLOSES on Tuesday, April 19 at 11:59 p.m.
Lecture 23 - Tuesday, Apr. 12, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 23 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 15 - Managing Marketing Channels and Supply Chains (Begin) Chapter 14 - Arriving at the Final Price (Finish) Note 1: Lecture 23 ends on page 220 of the Lecture Notes and page 409 of the Textbook. Note 2: The MIDTERM #2 Exam CLOSES TOMORROW (Wednesday, April 13) AT 5 p.m.
Lecture 22 - Thursday, Apr. 7, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 22 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 14 - Arriving at the Final Price (Begin) Note 1: Lecture 22 ends on page 212 of the Lecture Notes and page 384 of the Textbook. Note 2: This ends the material for Mini-test 11. Mini-test 11 covers Lectures 21 and 22, which is pages 190 to 212 in the Lecture Notes, 351 to 384 in the Textbook and includes Business/Marketing in the News. Mini-test 11 OPENS on Friday, April 8 at 8 a.m. and CLOSES on Tuesday, April 12 at 11:59 p.m. Note 2: The MIDTERM #2 Exam CLOSES on Wednesday, April 13 AT 5 p.m.
Lecture 21 - Tuesday, Apr. 5, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 21 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 13 - Building the Price Foundation (Finish) Lecture 21 ends on page 201 of the Lecture Notes and on page 367 of the Textbook. This begins the material that will be on the Final Exam. The MIDTERM #2 Exam OPENS on Wednesday, April 6 at 8 a.m.
Lecture 20 - Thursday, Mar. 24, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 20 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 13 - Building the Price Foundation (Begin) Chapter 12 - Services Marketing (Finish) Note 1: Lecture 20 ends on page 190 of the Lecture Notes and page 351 of the Textbook. Note 2: This ends the material for Mini-test 10 which covers Lectures 19 and 20, pages169 to 190 in the Lecture Notes and pages 308 to 351 of the Textbook (including Business/Marketing in the News). Mini-test 10 OPENS on Friday, March 25 at 8 a.m. and CLOSES after Spring Break, on Tuesday, April 5 at 11:59 p.m. Note 3: This also ends the material on Midterm 2 which covers Mini-tests 6 to 10, Lectures 11 to 20, Lecture Note pages 113 to 190 and Textbooks pages 207 to 351 (with no Business/Marketing in the News questions) Midterm 2 OPENS on Wednesday, April 6 at 8 a.m. and CLOSES AT 5 p.m. on Wednesday, April 13.
Lecture 19 - Tuesday, Mar. 22, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 19 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 12 - Services Marketing (Begin) Chapter 11 - Managing Successful Products, Services, and Brands (Finish) Lecture 19 end on page 177 of the Lecture Notes and Page 324 of the Textbook.
Lecture 18 - Thursday, Mar. 17, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 18 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 11 - Managing Successful Products, Services, and Brands (Continue) Note 1: Lecture 18 end on page 169 of the Lecture Notes and Page 308 of the Textbook. Note 2: This ends the material that will be on Mini-test 9. Mini-test 9 covers Lectures 17 and 18, pages 150 to 169 of the Lecture Notes and pages 279 to 308 in the Textbook, along with Business/Marketing in the News. Mini-test 9 OPENS on Friday, March 18 at 8 a.m. and CLOSES on Tuesday, March 22 at 11:59 p.m.
Lecture 17 - Tuesday, Mar. 15, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 17 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 11 - Managing Successful Products, Services, and Brands (Begin) Chapter 10 - New Product Development (Finish) Note 1: Lecture 17 ends on page 161 of the Lecture Notes and Page 298 of the Textbook.
Lecture 16 - Thursday, Mar. 10, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 16 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 10 - New Product Development (Begin) Note 1: Lecture 16 ends on page 150 of the Lecture Notes and Page 279 of the Textbook. Note 2: This is the end of the material for Mini-test 8. Mini-test 8 covers Lectures 15 and 16, pages 129 to 150 of the Textbook, pages 250 to 279 of the Textbook and Business/Marketing in the News. Mini-test 8 OPENS at 8 a.m. on Friday, March 11 and CLOSES at 11:59 p.m. on Tuesday, March 15.
Lecture 15 - Tuesday, Mar. 8, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 15 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 9 - Segmentation, Targeting, and Positioning (Finish) Note 1: Lecture 15 ends on page 135 of the Lecture Notes and on page 263 of the Textbook. Note 2: Mini-test 7 CLOSES at 11:59 p.m.
Lecture 14 - Thursday, Mar. 3, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 14 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 9 - Segmentation, Targeting, and Positioning (Begin) Note 1: Lecture 14 ends on page 129 of the Lecture Notes and on page 250 of the Textbook. Note 2: This ends the material that will be on Mini-test 7. Mini-test 7 will cover Lectures 13 and 14, which is pages 113 to 129 in the Lecture Notes, pages 207 to 250 in the Textbook, and Business/Marketing in the News. Mini-test 7 OPENS at 8 a.m. on Friday, Mar. 4 and CLOSES at 11:59 p.m. on Tuesday, March 8. Note 3: Extra Credit #4 CLOSES TONIGHT at 11:59 p.m. Extra Credit #5 OPENS on Friday, March 4 at 8 a.m. and CLOSES on Thursday, March 10 at 11:59 p.m.
Lecture 13 - Tuesday, Mar. 1, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 13 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 8 - Marketing Research: Insights to Action (Finish) Lecture 13 ends on page 122 of the Lecture Notes and on page 235 of the Textbook. DON'T forget to take Midterm 1!
Lecture 12 - Thursday, Feb. 24, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 12 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 8 - Marketing Research: Insights to Action (Begin) Chapter 7 - Understanding and Reaching Global Consumers and Markets (Finish) Note 1: Lecture 12 ends on page 113 in the Lecture Notes and on page 207 in the Textbook. Note 2: This ends the material that will be on Mini-test 6. Mini-test 6 will cover Lectures 11 and 12, which is pages 95 to 113 in the Lecture Notes, pages 165 to 207 in the Textbook, and Business/Marketing in the News. Mini-test 6 OPENS at 8 a.m. on Friday, Feb. 25 and CLOSES at 11:59 p.m. on Tuesday, March 1. Note 3: Extra Credit #3 CLOSES TONIGHT at 11:59 p.m. Extra Credit #4 OPENS on Friday, Feb. 25 at 8 a.m. and CLOSES on Thursday, March 3 at 11:59 p.m. Note 4: Midterm 1 has its LAST LOGON at 5 p.m. on Wednesday, March 2. DON'T forget to take Midterm 1!
Lecture 11 - Tuesday, Feb. 22, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 11 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 7 - Understanding and Reaching Global Consumers and Markets Chapter 6 - Understanding Organizations as Customers (Finish) Note 1: Lecture 11 ends on page 103 of the Lecture Notes and page 183 of the Textbook. Note 2: This begins the material for Midterm 2. Note 3: DON'T forget to take Midterm 1!
Lecture 10 - Thusday, Feb. 17, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 10 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 6 - Understanding Organizations as Customers (Begin) Chapter 5 - Understanding Consumer Behavior (Finish) Note 1: Lecture 10 ends on page 95 of the Lecture Notes and page 165 of the Textbook. Note 2: This ends the material on Mini-test 5, which will cover Lectures 9 and 10, the middle of page 81 to page 95 in the Lecture Notes and page 132 to page 165 in the Textbook (along with Business/Marketing in the News. Mini-test 5 opens at 8 a.m. on Friday, 2/18 and CLOSES at 11:59 p.m. on Tuesday, 2/22. Note 3: This ends the material on Midterm 1, which covers Lecture 1 to 10, page 1 to 95 in the Lecture Notes and page 1 to 165 in the Textbook (without any Business/Marketing in the News questions). Midterm 1 opens at 8:00 a.m. on Wednesday, 2/23 and has the LAST LOGON at 5 p.m. [NOTE THE TIME] on Wednesday, 3/2.
Lecture 9 - Tuesday, Feb. 15, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 9 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 5 - Understanding Consumer Behavior (Continue) Lecture 9 ends on page 87 of the Lecture Notes and page 148 in the Textbook.
Lecture 8 - Thursday, Feb. 10, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 8 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 5 - Understanding Consumer Behavior (Continue) Note 1: Lecture 8 ends on the middle of page 81 in the Lecture Notes and page 132 in the Textbook. Note 2: This ends the material for Mini-test 4. Mini-test 4 will cover Lectures 7 and 8, which includes pages 67 to the middle of 81 in the Lecture Notes, pages 105 to 132 in the Textbook, and Business/Marketing in the News. Mini-test 4 opens Friday, 2/11 at 8 a.m. and closes at 11:59 pm on Tuesday, 2/15.
Lecture 7 - Tuesday, Feb. 8, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 7 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 5 - Understanding Consumer Behavior (Begin) Chapter 4 - Ethical and Social Responsibility for Sustainable Marketing (Finish) Lecture 7 ends on page 77 of the Lecture Notes and page 129 in the Textbook.
Lecture 6 - Thursday, Feb. 3, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 6 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 4 - Ethical and Social Responsibility for Sustainable Marketing (Begin) Chapter 3 - Scanning the Marketing Environment (Finish) Note 1: Lecture 6 ends on the middle of page 67 in the Lecture Notes and the bottom of page 105 in the Textbook. Note 2: This ends the material for Mini-test 3. Mini-test 3 will cover Lectures 5 and 6, which includes pages 51 to 67 in the Lecture Notes, pages 79 to 105 in the Textbook, and Business/Marketing in the News. Mini-test 3 opens Friday, 2/4 at 8 a.m. and closes at 11:59 pm on Tuesday, 2/8.
Lecture 5 - Tuesday, Feb. 1, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 5 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 3 - Scanning the Marketing Environment (Continued) This lecture ends on page 58 of the Lecture Notes and page 88 in the Textbook.
Lecture 4 - Thursday, Jan. 27, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 4 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 3 - Scanning the Marketing Environment (Begin) Chapter 2 - Developing Successful Organizational and Marketing Strategies (Finish) Note 1: This lecture ends on page 38 of the Lecture Notes and the middle of page 79 in the Textbook. Note 2: This ends the material that will be on Mini-test 2. Mini-test 2 will cover Lectures 3 and 4, which is pages 28 to 51 in the Lecture Notes and the top of page 15 to page 79 in the Textbook AND Business/Marketing in the News. It OPENS at 8 a.m. on Friday, 1/28 and CLOSES at 11:58 p.m. on Tuesday, 2/1.
Lecture 3 - Tuesday, Jan. 25, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 3 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Note 1: Sorry this was late AGAIN in getting uploaded. Future Lectures should be ready earlier. Chapter 2 - Developing Successful Organizational and Marketing Strategies (Begin) Chapter 1 - Creating Customer Relationships and Value Through Marketing (Finish) This lecture ends on page 38 of the Lecture Notes and the middle of page 32 in the Textbook.
Lecture 2 - Thursday, Jan. 20, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 2 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Note 1: Sorry this was late in getting uploaded. Future Lectures should be ready earlier. Note 2: At the beginning there is some audio feedback, we get rid of it shortly. Chapter 1 - Creating Customer Relationships and Value Through Marketing This lecture ends on page 28 of the Lecture Notes and the top of page 15 of the Textbook. This ends the material that will be on Mini-test 1. It covers the above pages and Business/Marketing in the News. Mini-test 1 will open on Friday, January 21 at 8 a.m. and CLOSE at 11:59 p.m. on Tuesday, January 25.
Lecture 1 - Tuesday, Jan. 18, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 1 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Introduction to the Class: Review of the Syllabus, Introduction of Video Guest Lecturers, and a quick look at the defintion of Marketing. This lecture ends on page 21 of the Lecture Notes and page 6 of the Textbook.
Pre-class online material	Click here for audio in .mp3 format.	Preclass Video This is a link to the online Camtasia Preclass video. Click on it to be sure it works on your computer. Video in .mp4 format The placeholder video is done from my home office.