L J Marks Principles of Marketing online on the web

	Welcome to Dr. Larry Marks'
EXCELLENCE in Action	MKTG 25010--2022 Fall Class

Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.
The class details are available from Canvas (https://kent.instructure.com/).

Notes:
1. The Camtasia Video lectures should open on both PCs and Macs. The video window can be made full screen.
2. In some rare cases when there is a technical problem, the video posted may be a .wmv file. These files require Windows Media Player.
3. The Video Kent site has audio and video that should work on any devices. These can be viewed in streaming format, or you can DOWNLOAD these files. To download the .mp4 video or .mp3 audio, you must log into the site using your Flashine ID and password.
4. The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
5. To see a video about how to access and use the audio and video lectures, click here.
6. For questions about the class email Dr. Marks at lmarks@kent.edu.

Date of the Lecture	Audio Versions of the Lecture (links are to video.kent.edu and to and to a Windows Media Player file)	Video Versions of the Lecture Click on the Lecture link below ( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.)
Lecture 28 - Wednesday, Dec. 7, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 28 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 20 - Using Social Media to Connect with Consumers Chapter 21 - Personal Selling and Sales Management. Note 1: Lecture 28 ends on page 293 of the Lecture Notes (we SKIP Trends in Personal Selling on pages 292 and 293), and on page 591 of the Textbook (that is with "Follow-up" of the Personal Selling Process). Note 2: This ends the material for the Final Exam. The Final Exam will cover Lectures 21 to 28, which is what is covered in Mini-tests 11 through 13, plus Mini-test 14 Ungraded Review (without any Marketing in the News questions on the final). That's pages 189 to 293 of the Lecture Notes (skipping Trends in Personal Selling), and pages 348 to 591 in the Textbook (skipping Chapter 17 - Interactive and Multichannel Marketing). Note 3: The Final Exam opens on Monday, 12/12 at 8 a.m. and CLOSES on Thursday, 12/15 at 6 p.m. via Proctorio
Lecture 27 - Monday, Dec. 5, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 27 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 19 - Advertising, Sales Promotion, and Public Relations (Finish) Lecture 27 ends on page 275 of the Lecture Notes and page 546 of the Textbook. We begin next time with Chapter 20.
Lecture 26 - Wednesday, Nov. 30, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 26 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 18 - Integrated Marketing Communications and Direct Marketing (Finish) Note 1: Lecture 26 ends on page 262 of the Lecture Notes and page 511 of the Textbook. This ends the material for Mini-test 13. Note 2: Mini-test 13 covers Lectures 25 and 26, which is pages 228 to 262 of the Lecture Notes and pages 417 to 511 of the Textbook, including Business/Marketing in the News. Mini-test 13 opens at 8 a.m. on Thursday, December 1 and CLOSES at 11:59 p.m. on TUESDAY, December 6.
Lecture 25 - Monday, Nov. 28, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 25 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 15 - Managing Marketing Supply Chains and Supply Channels (Finish) Chapter 16 - Retailing and Wholesaling (Finish) Lecture 25 ends on page 244 of the Lecture Notes and on page 483 of the Textbook.
Lecture 24 - Monday, Nov. 21, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 24 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 15 - Managing Marketing Supply Chains and Supply Channels (Continue) Note 1: Lecture 24 ends on page 228 of the Lecture Notes and on page 417 of the Textbook. This ends the material for Mini-test 12. Note 2: Mini-test 12 covers Lectures 23 and 24, which is pages 210 to 228 in the Lecture Notes and pages 382 to 417 in the Textbook, including Business/Marketing in the News. Mini-test 12 opens at 8 a.m. on Tuesday, November 22 and CLOSES on Thursday, December 1 at 11:59 p.m.
Lecture 23 - Wednesday, Nov. 16, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 23 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 14 - Setting the Final Price (Finish) Chapter 15 - Managing Marketing Supply Chains and Supply Channels (Begin) Lecture 23 ends on page 216 of the Lecture Notes and page 404 of the Textbook.
Lecture 22 - Monday, Nov. 14, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 22 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 14 - Setting the Final Price (Begin) Note 1: Lecture 22 ends on page 210 of the Lecture Notes and page 382 of the Textbook. This ends the material for Mini-test 11. Mini-test 11 covers Lectures 21 and 22, which is pages 189 to 210 in the Lecture Notes and page 348 to 382 of the Textbook, including Business/Marketing in the News. Note 2: Mini-test 11 opens at 8 a.m. on Tuesday, Nov. 15 and CLOSES at 11:59 p.m. on Saturday, Nov.19.
Lecture 21 - Wednesday, Nov. 9, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 21 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 13 - Building the Price Foundation (Finish) Lecture 20 ends on page 202 of the Lecture Notes and on page 368 of the Textbook.
Lecture 20 - Monday, Nov. 7, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 20 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 12 - Services Marketing (Finish) Chapter 13 - Building the Price Foundation (Begin) Lecture 20 ends on page 189 of the Lecture Notes and on page 348 of the Textbook. Note 1: This ends the material for Mini-test 10. Mini-test 10 covers Lectures 19 and 20, which is pages 167 to 189 in the Lecture Notes and pages 307 to 348 in the Textbook and Business/Marketing in the News. It opens at 8 a.m. on Tuesday, November 8 and CLOSES at 11:59 p.m. on Saturday, November 12. Note 2: This ALSO ends the material on Midterm 2. Midterm 2 covers Lectures 11 to 20 (without any Business/Marketing in the News) which is pages 93 to 189 in the Lecture Notes and pages 158 to 348 in the Textbook. It is what was covered in Mini-test 6 to 10 and you can use the REVIEW TESTS to help study for this midterm. Midterm 2 opens at 8 a.m. on Saturday, November 12 and CLOSES at 6 p.m. on Tuesday, November 22. PLEASE NOTE THE CLOSING TIME.
Lecture 19 - Wednesday, Nov. 2, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 19 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 11 - Managing Successful Products, Services, and Brands (Finish) Chapter 12 - Services Marketing (Begin) Lecture 19 ends on page 178 of the Lecture Notes and page 323 of the Textbook.
Lecture 18 - Monday, Oct. 31, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 18 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 11 - Managing Successful Products, Services, and Brands (Continue) Lecture 18 ends on page 167 of the Lecture Notes and page 307. This ends the material for Mini-test 9. Mini-test 9 covers pages 147 to 167 in the Lecture Notes and pages 271 to 307 in the Textbook, plus Business/Marketing in the News. Mini-test 9 OPENS on Tuesday, Nov. 1 at 8 a.m. and CLOSES on Saturday, November 5 at 11:59 p.m.
Lecture 17 - Wednesday, Oct. 26, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 17 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 10 - Developing New Products and Services (Finish) Chapter 11 - Managing Successful Products, Services, and Brands (Begin) Lecture 17 ends on page 160 of the Lecture Notes and on page 295 of the Textbook.
Lecture 16 - Monday, Oct. 24, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 16 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 9 - Market Segmentation, Targeting, and Positioning (STP - finish) Chapter 10 - Developing New Products and Services (Begin) Note 1: Lecture 16 ends on page 147 of the Lecture Notes and on page 271 of the Textbook. This ends the material for Mini-test 8. Note 2: Mini-test 8 covers pages 127 to 147 in the Lecture Notes and pages 243 to 271 of the Textbook. It opens on Tuesday, October 25 at 8 a.m. and CLOSES at 11:59 p.m. on Saturday, October 29.
Lecture 15 - Wednesday, Oct. 19, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 15 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 9 - Market Segmentation, Targeting, and Positioning (STP - continue) Lecture 15 ends on page 134 of the Lecture Notes and page 256 of the Textbook.
Lecture 14 - Monday, Oct. 17, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 14 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 8 - Marketing Research: From Customer Insights to Actions (Finish) Chapter 9 - Market Segmentation, Targeting, and Positioning (STP) Note 1: Lecture 14 ends on page 127 of the Lecture Notes and page 243 of the Textbook. This ends the material that will be on Mini-test 7. Note 2: Mini-test 7 covers Lectures 13 and 14, which is pages 113 to 127 in the Lecture Notes and pages 206 to 243 in the Textbook plus Business/Marketing in the News. Mini-test 7 opens at 8 a.m. on Tuesday, October 18 and closes on Saturday, October 22 at 11:59 p.m.
Lecture 13 - Wednesday, Oct. 12, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 13 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 8 - Marketing Research: From Customer Insights to Actions (Continue) Lecture 13 ends on page 121 of the Lecture Notes and page 234 of the Textbook. Have a Happy and Safe Fall Break
Lecture 12 - Monday, Oct. 10, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 12 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 7 - Understanding and Reaching Global Consumers and Markets (Finish) Chapter 8 - Marketing Research: From Customer Insights to Actions (Begin) Note 1: Lecture 12 ends on page 113 of the Lecture Notes and page 206 of the Textbook. Note 2: This ends the material for Mini-test 6. Mini-test 6 covers Lectures 11 and 12, Lecture Notes pages 93 to 113, Textbook pages 158 to 206, and Business/Marketing in the News. Mini-test 6 OPENS on Tuesday, October 11 at 8 a.m. and CLOSES on Tuesday, October 18 at 11:59 pm (to accommodate Fall Break).
Lecture 11 - Wednesday, Oct. 5, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 11 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 6 - Understanding Organizations as Customers (Finish) Chapter 7 - Understanding and Reaching Global Consumers and Markets (Begin) Lecture 11 ends on Lecture Notes page 102 and Textbook page 179.
Lecture 10 - Monday, Oct. 3, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 10 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 5 - Understanding Consumer Behavior (Finish) Chapter 6 - Understanding Organizations as Customers (Begin) Lecture 10 ends on Lecture Notes page 93 and Textbook page 158. This ends the material for Mini-test 5, which will cover Lecture 9 and 10, pages 80 to 93 in the Lecture Notes and pages 135 to 158 in the Textbook. This ALSO ends the material for Midterm 1. It will cover Lectures 1 to 10 (without any Business/Marketing in the News question), which is page 1 to 93 in the Lecture Notes and page 1 to 158 in the Textbook. Midterm 1 opens at 8 a.m. on Saturday, October 8 and CLOSES at 6 p.m. on Tuesday, October 11.
Lecture 9 - Wednesday, Sep. 28, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 9 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 5 - Understanding Consumer Behavior (Continue). Lecture 9 ends on Lecture Notes page 86 and Textbook page 144.
Lecture 8 - Monday, Sep. 26, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 8 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 5 - Understanding Consumer Behavior (Continue). Note 1: Lecture 8 ends on Lecture Notes Page 80 and Textbook page 135. This ends the material that will be on Mini-test 4. Note 2: Mini-test 4 will cover Lectures 7 and 8 which is Lecture Notes pages 65 to 80, Textbook pages 105 to 135, and Business/Marketing in the News. Mini-test 4 will open at 8 a.m. on Tuesday, September 27 and CLOSE at 11:59 p.m. on Saturday, October 1 (Happy Homecoming!)
Lecture 7 - Wednesday, Sep. 21, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 7 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 4 - Ethical and Social Responsibility in Marketing(Finish) Chapter 5 - Understanding Consumer Behavior (Begin). Lecture 7 ends on Lecture Notes page 74 and Textbook page 126.
Lecture 6 - Monday, Sep. 19, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 6 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 3 - Scanning the Marketing Environment (Finish) Chapter 4 - Ethical and Social Responsibility in Marketing. Note 1: Lecture 6 ends on Lecture Notes page 65 and Textbook page 105. Note 2: This ends the material that will be on Mini-test 3. Mini-test 3 will cover Lectures 5 and 6, which is Lecture Notes pages 51 to 65 and Textbook pages 78 to 105, including Business/Marketing in the News. It opens at 8 a.m. on Tuesday, September 20 and CLOSES at 11:59 p.m. on SATURDAY, September 24.
Lecture 5 - Wednesday, Sep. 14, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 5 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 3 - Scanning the Marketing Environment (Continue) Lecture 5 ends on Lecture Notes page 57 and Textbook page 86.
Lecture 4 - Tuesday, Sep. 12, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 4 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 2 - Developing Successful Marketing and Organizational Strategies (finish) Chapter 3 - Scanning the Marketing Environment (Begin) Note 1: Lecture 4 ends on page 50 of the Lecture Notes and 78 of the Textbook. Note 2: This ends the material that will be on Mini-test 2. Mini-test 2 will cover Lectures 3 and 4, pages 30 to 51 of the Lecture Notes and pages 16 to 78 of the Textbook, including Business/Marketing in the News. It opens at 8 a.m. on Tuesday, September 13 and CLOSES at 11:59 p.m. on SATURDAY, September 17.
Lecture 3 - Wednesday, Sep. 7, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 3 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 1 - Creating Customer Relationships and Values Through Marketing (finish) Chapter 2 - Developing Successful Marketing and Organizational Strategies Note 1: Lecture 3 ends on page 40 of the Lecture Notes and page 38 of the Textbook. Note 2: The next mini-test will cover Lectures 3 and 4. Lecture 4 is next Monday.
Lecture 2 - Wednesday, Aug. 31, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 2 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 1 - Creating Customer Relationships and Values Through Marketing (begin) Note 1: Lecture 2 ends on page 30 of the Lecture Notes and page 16 of the Textbook. Note 2: This ends the material that will be on Mini-test 1. Mini-test will cover pages 1 to 30 of the Lecture Notes and pages 1 to 16 of the Textbook. It opens on Thursday, 9/1 at 8 a.m. and closes at 11:59 pm on SUNDAY, 9/4. Note 3: Monday is Labor Day. The University is closed for this holiday and there are no classes.
Lecture 1 - Monday, Aug. 29, 2022	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 1 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Introduction to the Class: Review of the Syllabus and Introduction of Video Guest Lecturers. This lecture ends on page 20 of the Lecture Notes. We did not get to Chapter 1 today, but will begin there on Wednesday.
Pre-class online material	Click here for audio in .wma format or here for closed captioned audio in .mp3 format.	Preclass Video These are links to the online Pre-class video. Try them to be sure they work on your computer. Video in Camtasia Format Closed Captioned Video in .mp4 format The preclass video is done from my home office.