L J Marks Principles of Marketing online on the web

Welcome to Dr. Larry Marks'

MKTG 25010--2023 SPRING Class

NOTE 1: Lecture 15 finishes Chapter 9 Segmentation, Targeting, and Positioning and begins Chapter 10, New Products.

Lecture 15 ends on page 141 of the Lecture Notes and on page 266 of the Textbok.

NOTE 2: For now, I cannot be in the classroom as I am positive for COVID. So, I am creating the Lecture from my home office.

1. Lecture 14 ends on page 133 of the Lecture Notes and on page 252 of the Textbook.

This ends the material for Mini-test 7.

2. Mini-test 7 covers Lectures 13 and 14, which is pages 116 to 133 of the Lecture Notes, pages 206 to 252 of the Textbook, and Business/Marketing in the News.

Mini-test 7 Opens at 8 a.m. on Friday, March 3 and CLOSES at 11:59 on Tuesday, March 7.

1. Lecture 13 ends on page 125 of the Lecture Notes and on page 235 of the Textbook.

When technology works, it is fantastic. When it fails, it is less so.
Today we did not capture the "instructor video" of me in the classroom.
I have replaced the missing images with some still pictures.

2. Mini-test 6 CLOSES TONIGHT at 11:59 p.m.

It covers Lectures 11 and 12, which is pages 97 to 116 of the Lecture Notes, pages 159 to 206 of the Textbook, and Business/Marketing in the News (be sure to review the "corrected" Housekeeping Slide for Lecture 11 on Connect).

3. Midterm 1 CLOSES at 5 p.m. tomorrow (Wednesday, March 1).

1. Lecture 12 ends on page 116 of the Lecture Notes and on page 206 of the Textbook.

This ends the material for Mini-test 6.

2. Mini-test 6 covers Lectures 11 and 12, which is pages 97 to 116 of the Lecture Notes, pages 159 to 206 of the Textbook, and Business/Marketing in the News (be sure to review the "corrected" Housekeeping Slide for Lecture 11 on Connect).

Mini-test 6 opens at 8 a.m. on Friday, Feb. 24 and CLOSES at 11:59 p.m on Tuesday, Feb. 28.

3. Midterm 1 CLOSES at 5 p.m. on Wednesday, March 1.

1. Lecture 11 ends on page 106 of the Lecture Notes and page 180 of the Textbook.

This begins the mateial for MIDTERM 2

2. Midterm 1 (17% of your grade) opens at 8 a.m. tomorrow (Wednesday, February 22) and CLOSES at 5 p.m. on Wednesday, March 1.

It covers Lectures 1 to 10, pages 1 to 97 of the Lecture Notes, and pages 1 to 159 of the Textbook, without any Business/Marketing in the News questions.

1. Lecture 10 ends on page 97 of the Lecture Notes and page 159 of the Textbook.

This ends that material that will be on Mini-test 5 AND on Midterm 1.

2. Mini-test 5 will cover Lectures 9 and 10, pages 85 to 97 of the Lecture Notes, pages 136 to 159 of the Textbook, and Business/Marketing in the News.

Mini-test 5 OPENS at 8 a.m. on Friday, February 17 and CLOSES at 11:59 p.m. on Tuesday, February 21

3. Midterm 1 will cover Lectures 1 to 10, pages 1 to 97 of the Lecture Notes, and pages 1 to 159 of the Textbook, without any Business/Marketing in the News questions.

Midterm 1 opens at 8 a.m. on Wednesday, February 22 and CLOSES at 5 p.m. on Wednesday, March 1.

Lecture 9 ends on page 89 of the Lecture Notes and on page 142 of the Textbook.

Note: The battery on the mic began to die out at around 50 minutes into the Lecture. From when the problem became significant, I have edited in about 15 minutes from the Fall lecture. The content is very similar, but there could be some small discrepancy with the Lecture Notes. I replaced the battery and we finish the Lecture with today's class material.

Lecture 8 ends on page 85 of the Lecture Notes and on page 136 of the Textbook.

This ends the material that will be on Mini-test 4.

Mini-test 4 will cover pages 70 to 85 of the Lectures Notes, pages 116 to 136 of the Textbook, and Business/Marketing in the News.

Mini-test 4 OPENS at 8 a.m. on Friday, February 10 and CLOSES at 11:59 p.m. on Tuesday, February 14 (Happy Valentines Day to you!)

Note 1: Lecture 6 ends on page 70 of the Lecture Notes and page 116 of the Textbook.

Note 2: This completes the material for Mini-test 3.

Mini-test 3 covers Lectures 5 and 6, pages 52 to 70 of the Lecture Notes, pages 77 to 116 of the Textbook, and Business/Marketing in the News.
Mini-test 3 opens on Friday, Feb. 3 at 8:00 a.m. and closes on Tuesday, Feb. 7 at 11:59 p.m.

Note 3: The optional Extra Credits, ELEC #1 and Packback #1 open on Friday, Feb. 3 at 8:00 a.m. and CLOSE on Thursday, Feb. 9 at 11:59 p.m.

Lecture 5 ends on page 60 of the Lecture Notes and page 88 of the Textbook.

Note 1: Lecture 4 ends on page 52 of the Lecture Notes and page 77 of the Textbook.

Note 2: This completes the material for Mini-test 2.

Mini-test 2 will cover Lectures 3 and 4, pages 30 to 52 of the Lecture Notes, pages 16 to 77 of the Textbook, and Business/Marketing in the News.
Mini-test 2 OPENS on Friday, January 27 at 8 a.m. and CLOSES on Tuesday, January 31 at 11:59 p.m. Eastern Time.

Note 1: This ends the material for Mini-test 1.

Date of the Lecture	Audio Versions of the Lecture (links are to video.kent.edu and to and to a Windows Media Player file)	Video Versions of the Lecture Click on the Lecture link below ( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.)
Lecture 15 - Tuesday, Mar. 7, 2023	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 15 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 9 - Segmentation, Targeting, and Positioning (Finish) Chapter 10 - New Product Development NOTE 1: Lecture 15 finishes Chapter 9 Segmentation, Targeting, and Positioning and begins Chapter 10, New Products. Lecture 15 ends on page 141 of the Lecture Notes and on page 266 of the Textbok. NOTE 2: For now, I cannot be in the classroom as I am positive for COVID. So, I am creating the Lecture from my home office.
Lecture 14 - Thursday, Mar. 2, 2023	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 14 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 9 - Segmentation, Targeting, and Positioning (STP) 1. Lecture 14 ends on page 133 of the Lecture Notes and on page 252 of the Textbook. This ends the material for Mini-test 7. 2. Mini-test 7 covers Lectures 13 and 14, which is pages 116 to 133 of the Lecture Notes, pages 206 to 252 of the Textbook, and Business/Marketing in the News. Mini-test 7 Opens at 8 a.m. on Friday, March 3 and CLOSES at 11:59 on Tuesday, March 7.
Lecture 13 - Tuesday, Feb. 28, 2023	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 13 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 8 - Marketing Research (Continue) 1. Lecture 13 ends on page 125 of the Lecture Notes and on page 235 of the Textbook. When technology works, it is fantastic. When it fails, it is less so. Today we did not capture the "instructor video" of me in the classroom. I have replaced the missing images with some still pictures. 2. Mini-test 6 CLOSES TONIGHT at 11:59 p.m. It covers Lectures 11 and 12, which is pages 97 to 116 of the Lecture Notes, pages 159 to 206 of the Textbook, and Business/Marketing in the News (be sure to review the "corrected" Housekeeping Slide for Lecture 11 on Connect). 3. Midterm 1 CLOSES at 5 p.m. tomorrow (Wednesday, March 1).
Lecture 12 - Thursday, Feb. 23, 2023	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 12 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 7 - Understanding and Reaching Global Consumers and Markets (Finish) Chapter 8 - Marketing Research (Begin) 1. Lecture 12 ends on page 116 of the Lecture Notes and on page 206 of the Textbook. This ends the material for Mini-test 6. 2. Mini-test 6 covers Lectures 11 and 12, which is pages 97 to 116 of the Lecture Notes, pages 159 to 206 of the Textbook, and Business/Marketing in the News (be sure to review the "corrected" Housekeeping Slide for Lecture 11 on Connect). Mini-test 6 opens at 8 a.m. on Friday, Feb. 24 and CLOSES at 11:59 p.m on Tuesday, Feb. 28. 3. Midterm 1 CLOSES at 5 p.m. on Wednesday, March 1.
Lecture 11 - Tuesday, Feb. 21, 2023	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 11 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 6 - Understanding Organizations as Customers (Finish) Chapter 7 - Understanding and Reaching Global Consumers and Markets 1. Lecture 11 ends on page 106 of the Lecture Notes and page 180 of the Textbook. This begins the mateial for MIDTERM 2 2. Midterm 1 (17% of your grade) opens at 8 a.m. tomorrow (Wednesday, February 22) and CLOSES at 5 p.m. on Wednesday, March 1. It covers Lectures 1 to 10, pages 1 to 97 of the Lecture Notes, and pages 1 to 159 of the Textbook, without any Business/Marketing in the News questions.
Lecture 10 - Thursday, Feb. 16, 2023	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 10 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 5 - Understanding Consumer Behavior (Finish) Chapter 6 - Understanding Organizations as Customers (Begin) 1. Lecture 10 ends on page 97 of the Lecture Notes and page 159 of the Textbook. This ends that material that will be on Mini-test 5 AND on Midterm 1. 2. Mini-test 5 will cover Lectures 9 and 10, pages 85 to 97 of the Lecture Notes, pages 136 to 159 of the Textbook, and Business/Marketing in the News. Mini-test 5 OPENS at 8 a.m. on Friday, February 17 and CLOSES at 11:59 p.m. on Tuesday, February 21 3. Midterm 1 will cover Lectures 1 to 10, pages 1 to 97 of the Lecture Notes, and pages 1 to 159 of the Textbook, without any Business/Marketing in the News questions. Midterm 1 opens at 8 a.m. on Wednesday, February 22 and CLOSES at 5 p.m. on Wednesday, March 1.
Lecture 9 - Tuesday, Feb. 14, 2023	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 9 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 5 - Understanding Consumer Behavior (Continue) Lecture 9 ends on page 89 of the Lecture Notes and on page 142 of the Textbook. Note: The battery on the mic began to die out at around 50 minutes into the Lecture. From when the problem became significant, I have edited in about 15 minutes from the Fall lecture. The content is very similar, but there could be some small discrepancy with the Lecture Notes. I replaced the battery and we finish the Lecture with today's class material.
Lecture 8 - Tuesday, Feb. 7, 2023	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 8 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 5 - Understanding Consumer Behavior (Continue) Lecture 8 ends on page 85 of the Lecture Notes and on page 136 of the Textbook. This ends the material that will be on Mini-test 4. Mini-test 4 will cover pages 70 to 85 of the Lectures Notes, pages 116 to 136 of the Textbook, and Business/Marketing in the News. Mini-test 4 OPENS at 8 a.m. on Friday, February 10 and CLOSES at 11:59 p.m. on Tuesday, February 14 (Happy Valentines Day to you!)
Lecture 7 - Tuesday, Feb. 7, 2023	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 7 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 4 - Ethical and Social Responsibility in Marketing (Finish) Chapter 5 - Understanding Consumer Behavior (Begin) Lecture 7 ends on page 80 of the Lecture Notes and on page 127 of the Textbook.
Lecture 6 - Thursday, Feb. 2, 2023	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 6 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 3 - Scanning the Marketing Environment (Finish) Chapter 4 - Ethical and Social Responsibility in Marketing (Begin) Note 1: Lecture 6 ends on page 70 of the Lecture Notes and page 116 of the Textbook. Note 2: This completes the material for Mini-test 3. Mini-test 3 covers Lectures 5 and 6, pages 52 to 70 of the Lecture Notes, pages 77 to 116 of the Textbook, and Business/Marketing in the News. Mini-test 3 opens on Friday, Feb. 3 at 8:00 a.m. and closes on Tuesday, Feb. 7 at 11:59 p.m. Note 3: The optional Extra Credits, ELEC #1 and Packback #1 open on Friday, Feb. 3 at 8:00 a.m. and CLOSE on Thursday, Feb. 9 at 11:59 p.m.
Lecture 5 - Tuesday, Jan. 31, 2023	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 5 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 3 - Scanning the Marketing Environment (Continue) Lecture 5 ends on page 60 of the Lecture Notes and page 88 of the Textbook.
Lecture 4 - Thursday, Jan. 26, 2023	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 4 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 2 - Developing Successful Marketing and Organizational Strategies (Finish) Chapter 3 - Scanning the Marketing Environment (Begin) Note 1: Lecture 4 ends on page 52 of the Lecture Notes and page 77 of the Textbook. Note 2: This completes the material for Mini-test 2. Mini-test 2 will cover Lectures 3 and 4, pages 30 to 52 of the Lecture Notes, pages 16 to 77 of the Textbook, and Business/Marketing in the News. Mini-test 2 OPENS on Friday, January 27 at 8 a.m. and CLOSES on Tuesday, January 31 at 11:59 p.m. Eastern Time.
Lecture 3 - Tuesday, Jan. 24, 2023	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 3 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 1 - Creating Customer Relationships and Value through Marketing (Finish) Chapter 2 - Developing Successful Marketing and Organizational Strategies (Begin) Lecture 3 ends on Page 40 of the Lecture Notes and on of Page 37 of the Textbook.
Lecture 2 - Thursday, Jan. 19, 2023	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 2 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 1 - Creating Customer Relationships and Value through Marketing Lecture 2 ends on Page 30 of the Lecture Notes and in the middle of Page 16 of the Textbook. Note 1: This ends the material for Mini-test 1. Mini-test 1 will cover Lectures 1 and 2, from page 1 to 30 of the Lecture Notes, page 2 to the middle of 16 in the Textbook, and Business/Marketing in the News. Mini-test 1 opens on Friday, January 20 at 8 a.m. and CLOSES on Tuesday, January 24 at 11:59 p.m.
Lecture 1 - Tuesday, Jan. 17, 2023	Click here for Video Kent for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 1 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Introduction to the Class: Review of the Syllabus and Introduction of Video Guest Lecturers. This lecture ends on page 20 of the Lecture Notes. We did not get to Chapter 1 today, but will begin there on Thursday.
Pre-class online material	Click here for audio in .wma format or here for closed captioned audio in .mp3 format.	Preclass Video These are links to the online Pre-class video. Try them to be sure they work on your computer. Video in Camtasia Format Closed Captioned Video in .mp4 format The preclass video is done from my home office.

	Welcome to Dr. Larry Marks'
EXCELLENCE in Action	MKTG 25010--2023 SPRING Class