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Welcome to Larry Marks'

 EXCELLENCE in Action
Marketing 25010--2012 SPRING Course Page 

Online Lectures:

You can access the Audio and the Video lectures from the links in the columns below.  For audio, click on the iTunes link or the .wma audio link.  For a video of the class, click on the link in the "Video Version" column for the lecture you want to watch.
Notes:  
1.  The Video lectures should open on both PCs and Macs.  
2.  In some case when there is a technical problem, the video posted may be a .wmv file.  These files  require Windows Media Player.
3.  The iTunes Audio Lectures require iTunes on your computer (this is a free download from  http://www.apple.com/itunes/download/). Go to http://itunes.kent.edu log into iTunes U using your Flashline username and password, Click on the College of Business Administration,  then Marketing, then click on the MKTG 25010 Lectures tab.  Finally, click on the Lecture of interest.
4.  The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
Date of the Lecture Audio Version of the Lecture
 (links to itunes.kent.edu and to a Windows Media Player file)		 Video Version of the Lecture
(click on the link below, typically posted the same day that the lecture is given and virtually always within 24 hours)
February 7, 2012
 http://itunes.kent.edu
Audio in .wma format		 Lecture 9
Chapter 5 --Understanding Consumer Behavior (Finish)
February 2, 2012
 http://itunes.kent.edu
Audio in .wma format		 Lecture 8
Chapter 5 --Understanding Consumer Behavior (Part 2)
January 31, 2012
 http://itunes.kent.edu
Audio in .wma format		 Lecture 7
Chapter 5 --Understanding Consumer Behavior (Part 1)
January 26, 2012
 http://itunes.kent.edu
Audio in .wma format		 Lecture 6
Chapter 4 -- Ethics and Social Responsibiity in Marketing
January 24, 2012
 http://itunes.kent.edu
Audio in .wma format		 Lecture5
Chapter 3 -- Scanning the Marketing Environment (Finish)
January 19, 2012
 http://itunes.kent.edu
Audio in .wma format		 Lecture 4
Chapter 3 -- Scanning the Marketing Environment
Chapter 2 -- Developing Successful Marketing & Organizational Strategies (Finish)
January 17, 2012
 http://itunes.kent.edu
Audio in .wma format		 Lecture 3
Chapter 2 -- Developing Successful Marketing & Organizational Strategies
Chapter 1 -- Creating Customer Value through Marketing (Finish)
January 12, 2012
 http://itunes.kent.edu
Audio in .wma format		 Lecture 2
Chapter 1 -- Creating Customer Value through Marketing (continued)
January 10, 2012
 http://itunes.kent.edu
Audio in .wma format		 Lecture 1
Introduction to the Class and
Begin Chapter 1 -- Creating Customer Value through Marketing.

The College of Business at KSU--The College's Home Page

Lecture archive of the 2011 Fall class

Lecture archive of the 2011 Spring class

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page