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Welcome to Dr. Larry Marks'

 EXCELLENCE in Action

Marketing 25010--2020 SPRING Course Page 

Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.
The class details are available from Blackboard (https://learn.kent.edu/).
Notes:
1.  The Camtasia Video lectures should open on both PCs and Macs.  The Camtasia video has a Table of Contents and each segment has its own time stamp.  The video window can be made full screen.  
2.  In some rare cases when there is a technical problem, the video posted may be a .wmv file.  These files  require Windows Media Player.
3.  The Video Kent site has audio and video that should work on any devices. These can be viewed in streaming format, or you can  DOWNLOAD these files.  
4.  The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
5.  To see a video about how to access and use the audio and video lectures, click here.
6.  For "general information" about the class, click on
http://www.personal.kent.edu/~lmarks



Date of the Lecture Audio Versions of the Lecture
 (links are to video.kent.edu and to and to a Windows Media Player file)
Video Versions of the Lecture
Click on the Lecture link below
( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.)
Lecture 13 - February 25, 2020 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format
(Use whichever one works for you)
Lecture 13
Video 
in Camtasia Format
Video in .mp4 format
If the .mp4 format version is not ready, try Camtasia
If Camtasia is not working, try the .mp4 format.

Chapter 8 - Marketing Research (Finish)
Chapter 9 - Segmentation, Targeting, Positioning (Begin)
Lecture 12 - February 20, 2020 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format
(Use whichever one works for you)
Lecture 12
Video 
in Camtasia Format
Video in .mp4 format
If the .mp4 format version is not ready, try Camtasia
If Camtasia is not working, try the .mp4 format.

Chapter 7 - Understanding & Reaching Global Consumers and Markets (Finish)
Chapter 8 - Marketing Research (Begin)

This concludes the material that will be on Mini-test 6.  It will cover Lectures 11 and 12 (including Business/Marketing in the News) and the Textbook from the top of page 182 to the top of page 221.
It will open on Friday, 2/21/20 by 5 p.m. and close at midnight (11:59 p.m.) on Sunday, March 1.
Lecture 11 - February 18, 2020 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format
(Use whichever one works for you)
Lecture 11
Video 
in Camtasia Format
Video in .mp4 format
If the .mp4 format version is not ready, try Camtasia
If Camtasia is not working, try the .mp4 format.

Chapter 7 - Understanding & Reaching Global Consumers and Markets (continued)
---^  This BEGINS the Material that will be on Midterm Exam 2   ^----
Lecture 10 - February 13, 2020 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format  
(Use whichever one works for you)
Lecture 10
Video 
in Camtasia Format
Video in .mp4 format
If the .mp4 format version is not ready, try Camtasia
If Camtasia is not working, try the .mp4 format.

Chapter 6 - Understanding Organizations as Customers (Finish)
Chapter 7 - Understanding & Reaching Global Consumers and Markets

NOTE 1: This concludes the material that will be on Mini-test 5.  It will cover Lectures 9 and 10 (including Business/Marketing in the News) and the Textbook from the middle of page 140 to the top of page 182.
It will open on Friday, 2/14/20 by 5 p.m. and close at midnight (11:59 p.m.) on Sunday, February 23.
NOTE 2:  This concludes the material that will be on MIDTERM 1.  It will cover Lectures 1 to 10 and the Texbook from page 1 to the top of page 182, which is covered in Mini-tests 1 to 5.
  • Consider using the REVIEW Tests to help study for the Midterm.
  • MIDTERM 1 will be open on Monday, February 24 and Tuesday February 25.
  • In-person students will take the Midterm in the College of Business Computer Labs (between 9 am and 8 pm either day)  or via Proctorio (with permission from me).
  • Web-based students will take the Midterm between 8 am Monday and 10 pm Tuesday using Proctorio.
Lecture 9 - February 11, 2020 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format  
(Use whichever one works for you)
Lecture 9
Video 
in Camtasia Format
Video in .mp4 format
If the .mp4 format version is not ready, try Camtasia
If Camtasia is not working, try the .mp4 format.

Chapter 5 - Understanding Consumer Behavior (Finish)
Chapter 6 - Understanding Organizations as Customers (Begin)

Note:  The classroom slides did not record properly.  I needed to redo the material after class.  There may be some "issues" of the audio or the slides not being in synch at times.  The content is all as it should be.

Lecture 8 - February 6, 2020 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format  
(Use whichever one works for you)
Lecture 8
Video 
in Camtasia Format
Video in .mp4 format
If the .mp4 format version is not ready, try Camtasia
If Camtasia is not working, try the .mp4 format.

Chapter 5 - Understanding Consumer Behavior (Continued)

NOTE:  This concludes the material that will be on Mini-test 4.  It will cover Lectures 7 and 8 (including Business/Marketing in the News) and the Textbook from the bottom of 107 to the top of page 140.
It will open on Friday, 2/6/20 by 5 p.m. and close at midnight (11:59 p.m.) on Sunday, February 16.


Lecture 7 - February 4, 2020 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format  
(Use whichever one works for you)
Lecture 7
Video 
in Camtasia Format
Video in .mp4 format
If the .mp4 format version is not ready, try Camtasia
If Camtasia is not working, try the .mp4 format.

Chapter 4 -  Ethical and Social Responsibility for Sustainable Marketing (Finish)
Chapter 5 - Understanding Consumer Behavior (Begin)

Lecture 6 - January 30, 2020 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format  
(Use whichever one works for you)
Lecture 6
Video 
in Camtasia Format
Video in .mp4 format
If the .mp4 format version is not ready, try Camtasia
If Camtasia is not working, try the .mp4 format.

Chapter 3 - Scanning the Marketing Environment (Finish)
Chapter 4 -  Ethical and Social Responsibility for Sustainable Marketing (Begin)

NOTE:  This concludes the material that will be on Mini-test 3.  It will cover Lectures 5 and 6 (including Business/Marketing in the News) and the Textbook from page 79 to page 107.
It will open on Friday, 1/31/20 by 5 p.m. and close at midnight (11:59 p.m.) on Sunday, February 9.

Lecture 5 - January 28, 2020 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format  
(Use whichever one works for you)
Lecture 5
Video 
in Camtasia Format
Video in .mp4 format
If the .mp4 format version is not ready, try Camtasia
If Camtasia is not working, try the .mp4 format.

Chapter 3 - Scanning the Marketing Environment (continue)
Lecture 4 - January 23, 2020 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format  
(Use whichever one works for you)
Lecture 4 
Video 
in Camtasia Format
Video in .mp4 format
If the .mp4 format version is not ready, try Camtasia
If Camtasia is not working, try the .mp4 format.

Chapter 2 - Developing Successful Organizational and Marketing Strategies (Continue)
Chapter 3 - Scanning the Marketing Environment (begin)

NOTE:  This concludes the material that will be on Mini-test 2.  It will cover Lectures 3 and 4 (including Business/Marketing in the News) and the Textbook from page 17 to the end of page 78.
It will open on Friday, 1/24/20 by 5 p.m. and close at midnight (11:59 p.m.) on Sunday, February 2.

Lecture 3 - January 21, 2020 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format  
(Use whichever one works for you)
Lecture 3 
Video 
in Camtasia Format
Video in .mp4 format
If the .mp4 format version is not ready, try Camtasia
If Camtasia is not working, try the .mp4 format.

Chapter 1 - Creating Customer Value through Marketing (Finish)
Chapter 2 - Developing Successful Organizational and Marketing Strategies (Begin)
Lecture 2 - January 16, 2020 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format  
(Use whichever one works for you)
Lecture 2 
Video 
in Camtasia Format
Video in .mp4 format
If the .mp4 format version is not ready, try Camtasia
If Camtasia is not working, try the .mp4 format.

Chapter 1 - Creating Customer Value through Marketing

Note 1:  This concludes the material that will be on Mini-test 1.  
It will cover Lectures 1 and 2 (including Business/Marketing in the News) and the Textbook from page 1 to the end of page 16.
It will open on Friday, 1/16/20 by 5 p.m. and close at midnight (11:59 p.m.) on Sunday, 1/26.
NOTE 2: Participation in this Mini-test is what we use for the Academic Presence Report.  DO NOT MISS THIS MINI-TEST.
Lecture 1 - January 14, 2020 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format  
(Use whichever one works for you)
Lecture 1 
Video 
in Camtasia Format
Video in .mp4 format
If the .mp4 format version is not ready, try Camtasia
If Camtasia is not working, try the .mp4 format.

Introduction to the Class:
Review of the Syllabus
and Beginning of Chapter 1
Pre-class online material
Click here for audio in .wma format
or here for  audio in .mp3 format.
Preclass Video
This is a link to the online Camtasia Preclass video.
Click on it to be sure it works on your computer.
Once you see the video on your screen, click on the "play" arrow to begin the video.
OR here for video in .mp4 format
The placeholder video is done from my office; the normal lecture will be done in the classroom.


The College of Business at KSU--The College's Home Page

Lecture archive of the 2019 Fall class

Lecture archive of the 2019 Summer class

Lecture archive of the 2019 Spring class

Lecture archive of the 2018 Fall class

Lecture archive of the 2018 Spring class

Lecture archive of the 2017 Fall class

Lecture archive of the 2017 Summer class

Lecture archive of the 2017 Spring class

Lecture archive of the 2016 Fall class

Lecture archive of the 2016 Summer class 

Lecture archive of the 2016 Spring class 

Lecture archive of the 2015 Fall class 

Lecture archive of the 2015 Summer class 

Lecture archive of the 2015 Spring class 

Lecture archive of the 2014 Fall class 

Lecture archive of the 2014 Summer class 

Lecture archive of the 2014 Spring class 

Lecture archive of the 2013 Fall class 

Lecture archive of the 2013 Summer class

Lecture archive of the 2013 Spring class

Lecture archive of the 2012 Fall class

Lecture archive of the 2012 Summer class

Lecture archive of the 2012 Spring class

Lecture archive of the 2011 Fall class

Lecture archive of the 2011 Spring class

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page